Quad Issues Temporary Surcharge on Select Printing Products Due to Rising Ink Costs
Rhea-AI Summary
Quad (NYSE: QUAD) on April 10, 2026 announced an immediate, temporary surcharge on select printing inks, UV coatings and varnishes to help offset rising costs at its ink manufacturing subsidiary Chemical Research/Technology (CR/T).
Quad cited Middle East conflict-driven supply chain volatility and specific cost drivers: higher oil and gas prices, elevated transportation costs and rising energy expenses. The company said it has absorbed some increases but will notify clients of implementation details and continue to monitor market dynamics.
AI-generated analysis. Not financial advice.
Positive
- Immediate surcharge to preserve margins amid rising input costs
- Company communicated directly to clients about implementation
- Monitoring plan in place to reassess market dynamics
Negative
- Higher input costs from oil, gas, transportation and energy
- Temporary surcharge may increase customer costs for affected products
- Supply chain volatility tied to Middle East conflict
News Market Reaction – QUAD
On the day this news was published, QUAD gained 0.28%, reflecting a mild positive market reaction. This price movement added approximately $1M to the company's valuation, bringing the market cap to $362.72M at that time.
Data tracked by StockTitan Argus on the day of publication.
The ongoing conflict in the
"We understand the impact cost increases have on our clients, and we've taken steps to absorb or mitigate these increases," said Dave Honan, President and Chief Operating Officer of Quad. "However, the pace of supply chain disruption and ongoing uncertainty driven by geopolitical developments require us to take measured action to maintain the quality and service our clients rely on."
The company will communicate directly with clients regarding specific implementation details and will continue to monitor market dynamics closely.
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each client's objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 10,000 people in 10 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
About CR/T
Chemical Research/Technology (CR/T) is Quad's ink manufacturing subsidiary. As one of the largest ink manufacturers in the country, it is responsible for the development, testing and support of inks, coatings and related materials used in Quad's print and manufacturing operations. The team focuses on formulation, material performance and process compatibility to ensure consistent production outcomes across platforms.
Media contact
Claire Ho
Director of Corporate Communications
414-566-2955
cho@quad.com
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SOURCE Quad