HILARY DUFF BRINGS BELOW 60 FRAGRANCE COLLECTION TO QVC WITH EXCLUSIVE OFFERING
Rhea-AI Summary
QVC has announced a partnership with Hilary Duff to bring her Below 60 home fragrance line to their platform. The collection debuts with a QVC-exclusive scent called 'Meet Me in the Garden' featuring black currant, rose, and violet leaf notes.
The special offer includes two Plug-In Diffuser Starter Kits at $79.98, each containing a diffuser and three oils including the exclusive scent and two signature fragrances: 'If Citrus Were a Feeling' and 'Vanilla Buys a Timeshare in Paradise'.
Below 60's products are cruelty-free and free from dyes, phthalates, parabens, and formaldehydes. The collection launches on QVC.com and will be featured in a live on-air appearance with Hilary Duff on April 26 at 10:00 AM EST.
Positive
- Exclusive product launch with major retailer QVC expands distribution channels
- Celebrity partnership with Hilary Duff adds brand visibility
- Premium pricing strategy at $79.98 per kit indicates strong margins
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, QVCGB declined 5.75%, reflecting a notable negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The assortment includes a new and exclusive scent with Hilary Duff live on-air April 26
The special QVC offer includes two Below 60 Plug-In Diffuser Starter Kits, each featuring a plug-in diffuser and three diffuser oils in the brand's new and signature scents. The collection debuts with a QVC exclusive fragrance, 'Meet Me in the Garden,' featuring notes of black currant, rose and violet leaf. The additional two scents are 'If Citrus Were a Feeling' and 'Vanilla Buys a Timeshare in Paradise.' The collection is available for
"Below 60 and Hilary Duff's unparalleled commitment to high quality ingredients and elevated design make the brand a standout addition to our home category," said Mara Sirhal, Chief Merchandising Officer, QVC and HSN. "Our QVC customers will not only appreciate the quality of these products, but also the new scent, 'Meet Me in the Garden,' available exclusively at QVC. We're honored to introduce our audience to Hilary's world of aesthetic, nature-inspired home fragrance."
Below 60 takes its inspiration from the purity of nature found only below Earth's 60th parallel, creating cruelty-free home fragrances free from dyes, phthalates, parabens and formaldehydes. The result delivers transformative scents that inspire feelings of joy, creativity and a celebration of home.
"I am so proud of our unique scents, inspired by nature's simplicity, and thrilled to launch Below 60 on QVC with an exclusive brand-new scent," said Hilary Duff. "The new aroma perfectly complements the starter kit fragrances with a sophisticated scent that elevates the home, and I hope it brings as much joy to QVC customer's homes as they do to mine."
Below 60 is available now on QVC.com, and premieres on-air Saturday, April 26 at 10:00 AM EST with Hilary Duff.
About Below 60
The 60th parallel south is a circle of latitude that is 60 degrees south of Earth's equatorial plane. No land lies on the parallel–it crosses nothing but ocean. Scientists have identified this area as naturally having Earth's cleanest pocket of air.
'In the spirit of pristine, crisp air below the 60th parallel, Below 60 home fragrance products are made only with high quality, cruelty-free ingredients. No artificial dyes and free from lilial, lyral, phthalates, parabens, and formaldehydes. Just the good stuff that provides nature-inspired, transformative scents for fresh smelling-air that creates moments of serenity and connection.'
About QVC
QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps. Based in
QVC Group, Inc. (NASDAQ: QVCGA, QVCGB, QVCGP) is a Fortune 500 company with six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – and other minority interests. QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. For more information, visit qvcgrp.com or follow QVC Group on YouTube or LinkedIn.
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SOURCE QVC
FAQ
What is included in the Below 60 QVC exclusive fragrance collection?
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