FERRARI ANNOUNCES A CHANGE IN THE LEADERSHIP OF ITS MARKETING & COMMERCIAL DEPARTMENT
Rhea-AI Summary
Ferrari (NYSE:RACE) appointed Massimiliano Di Silvestre as Chief Marketing & Commercial Officer, effective 1 July 2026. He joins the Leadership Team and reports to CEO Benedetto Vigna.
He succeeds Enrico Galliera, who leaves after over sixteen years at Ferrari to pursue a new professional chapter.
Positive
- Appointment of Massimiliano Di Silvestre as Chief Marketing & Commercial Officer from 1 July 2026
- New officer joins Ferrari Leadership Team, reporting directly to CEO Benedetto Vigna
- Di Silvestre brings over 20 years of premium and luxury automotive leadership experience
- Previous role as President and CEO of BMW Group Italy, a key global market
Negative
- Long-serving marketing and commercial leader Enrico Galliera departing after more than sixteen years at Ferrari
News Market Reaction – RACE
In the Jun 23 session, RACE declined 1.02%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 22 | Buyback progress | Positive | -3.8% | Update on multi‑year Euro 3.5 billion share buyback program second tranche. |
| Jun 11 | Buyback progress | Positive | +5.5% | Report on Euro 250 million second tranche repurchases under ongoing buyback. |
| Jun 03 | Buyback progress | Positive | -2.7% | Further details on shares repurchased within second tranche of buyback. |
| Jun 03 | Driver agreement renewal | Positive | -2.7% | Multi‑year renewal of Scuderia Ferrari HP agreement with Charles Leclerc. |
| May 25 | Buyback progress | Positive | -5.3% | Ongoing execution of Euro 250 million second tranche repurchases on EXM. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent shareholder-friendly announcements (buybacks, driver renewal) have often met with negative price reactions, showing a tendency toward divergence between news tone and next‑day moves.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Maranello, 23 June 2026 – Ferrari N.V. announces the appointment of Massimiliano Di Silvestre as Chief Marketing & Commercial Officer, effective 1 July 2026. In his new role, Di Silvestre will join Ferrari’s Leadership Team and report directly to Chief Executive Officer Benedetto Vigna.
Massimiliano Di Silvestre will succeed Enrico Galliera, who, after more than sixteen years at Ferrari, has decided to embark on a new chapter in his professional journey — a decision shared with the Company some time ago.
“I would like to thank Enrico for the extraordinary contribution he has made to Ferrari throughout his long career. With passion and expertise, he has played a significant role in the Company’s growth and in strengthening the Ferrari brand worldwide. He has the gratitude of the entire Ferrari team and my personal best wishes for the future,” said Benedetto Vigna.
Ferrari welcomes Massimiliano Di Silvestre, who brings with him extensive international experience gained over more than twenty years of leadership in the premium and luxury automotive sector.
“I am pleased to welcome Massimiliano to Ferrari. His international experience and leadership will be an important asset as we guide the Company into its next phase of growth,” added Benedetto Vigna.
Massimiliano Di Silvestre previously served as President and CEO of BMW Group Italy, one of the group’s most important markets globally. Throughout his career, he has developed significant expertise in managing complex organizations, driving commercial development, and leading business transformation across various international markets.
For further information:
Corporate Media & PR
Email: media@ferrari.com
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