Liveramp Stock Price, News & Analysis

LiveRamp (NYSE: RAMP) highlights a successful campaign with DG Media Network to enhance digital outreach to rural customers. By leveraging its Data Collaboration Platform, LiveRamp enables advertisers to access nearly 100% of Dollar General's customer base, equating to two billion annual transactions. This partnership enhances analytics, improves return on advertising spend, and strengthens connections with CPG brands. LiveRamp's platform facilitates a privacy-centric approach to data collaboration across a network of over 50 companies, allowing tailored marketing strategies and significantly bridging the digital gap in underserved areas.

LiveRamp (NYSE: RAMP) has partnered with Adobe to integrate its RampID within Adobe's Real-Time Customer Data Platform (CDP) as part of Adobe Experience Cloud. This collaboration aims to streamline customer data activation for marketers, enabling them to connect first-party data efficiently across various platforms including DSPs and premium publishers. The integration allows marketers to build intelligent audiences for better campaign personalization and reach customers effectively. LiveRamp’s RampID supports marketers in leveraging offline and online data for targeted advertising while ensuring privacy compliance.

LiveRamp (NYSE: RAMP) has launched a new module empowering privacy-safe, multi-party collaborations that enhance cross-screen measurement capabilities. Early adopters include Hill’s Pet Nutrition, DISH Media, Snap Inc., and TelevisaUnivision. The innovative Data Collaboration platform enables brands, publishers, and data providers to share insights while ensuring compliance with privacy policies. This new solution provides exclusivity in accessing partner datasets, ultimately driving revenue growth and improved customer experiences. LiveRamp aims to simplify data collaboration, addressing the challenges faced in fragmented marketing data environments and enhancing partnership value.

LiveRamp (NYSE: RAMP) announced the expansion of its partnership with Snowflake, enhancing product capabilities for marketers. This upgrade enables data connectivity for post-cookie marketing and facilitates real-time performance measurement. Key benefits include accelerated identity resolution services, improved audience activation accuracy, and user-friendly interfaces for marketers. The partnership aims to support evolving data privacy regulations while fostering collaboration across marketing channels. LiveRamp’s new features will be available for Snowflake clients through alpha testing, with general availability expected later this year.

Allen Media Group has integrated LiveRamp's Authenticated Traffic Solution (ATS) into its streaming platforms, The Weather Channel TV Streaming App and Local Now. This move allows marketers to effectively find and engage their audiences with addressable and measurable impressions, enhancing consumer relationships while prioritizing privacy. The adoption of ATS eliminates reliance on third-party identifiers, providing data-driven targeting with first-party authentication. According to CEO Byron Allen, this implementation is a strategic response to privacy demands and market pressures, aiming to build trust with consumers and create value for marketers.

LiveRamp (NYSE: RAMP), a leading data collaboration platform, announced that CEO Scott Howe will present at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco on March 7th at 2:40 p.m. PT / 5:40 p.m. ET. The event highlights LiveRamp's role in enhancing customer data connectivity and privacy-first collaboration within companies and their marketing partners, aiming to improve customer journeys. Investors can access the live webcast and replay via LiveRamp's investor relations website.

LiveRamp (NYSE: RAMP) has appointed Brian O’Kelley, former CEO of AppNexus, to its board of directors. O'Kelley, currently CEO of Scope3, brings extensive expertise in advertising technology. His background includes co-founding Waybridge and serving as CTO at Right Media. CEO Scott Howe expressed confidence in O'Kelley’s ability to support LiveRamp's mission of facilitating data collaboration among global marketers. O'Kelley has received several accolades, including Crain’s 40 Under 40 and EY Entrepreneur of the Year. He aims to leverage his advertising technology experience to advance LiveRamp's platform.

LiveRamp (NYSE: RAMP) reported Q3 fiscal 2023 results, achieving total revenue of $159 million, a 13% increase year-over-year. Subscription revenue rose by 14% to $126 million, now 80% of total revenue. Despite a GAAP operating loss of $24 million, non-GAAP operating income improved to $26 million. The company generated $16 million in operating cash flow and extended its share repurchase program by $100 million. LiveRamp anticipates revenue between $595 million and $600 million for fiscal 2023, marking a 13% increase year-over-year. The company maintains a strong customer base with 910 subscription customers and a CRPO of $324 million.