Rogers and OEG Sports & Entertainment Extend Strategic Partnership for 10 More Years
A 10-year extension deepens Rogers’ role with the Edmonton Oilers, adding fan perks, arena branding and continued media collaboration.
Rhea-AI Summary
Rogers (RCI) and OEG Sports & Entertainment have extended their strategic partnership for 10 more years, keeping Rogers Place as the home of the Edmonton Oilers through 2036.
The extension coincides with Rogers Place’s 10-year anniversary and builds on a sponsorship deal first signed in 2013, adding extensive brand and advertising placements across arena signage, concourses, rink, in-ice, in-bowl and in-game applications. To celebrate, Rogers will give customers more than 1,500 Oilers tickets this season, including 300 for the September 29 Home Opener vs Vancouver, and will host Oilers Fan Day on September 19. The company is also introducing the in-arena Rogers Goal Cam and remains presenting partner of the Edmonton Oilers Community Foundation 50/50 and Every Kid Deserves a Shot program. Sportsnet stays the exclusive regional Oilers broadcaster through 2035.
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Rogers is giving away more than 1,500 tickets to customers throughout season, including 300 for Home Opener
EDMONTON, Alberta, Sept. 08, 2026 (GLOBE NEWSWIRE) -- Rogers and OEG Sports & Entertainment (OEGSE), today announced a 10-year extension of their strategic partnership, keeping Rogers Place as the home of the Edmonton Oilers through 2036.
This extension comes as the iconic Rogers Place is celebrating its 10-year anniversary. To mark the occasion, Rogers is awarding more than 1,500 Oilers tickets to customers throughout the season, starting with 300 tickets for the Home Opener presented by Rogers on Tuesday, September 29 vs Vancouver. Details on how customers can win tickets for the home opener will be announced shortly.
“This long-term extension reflects the strength of our partnership with the Edmonton Oilers and the shared belief that hockey connects communities,” said Tony Staffieri, President and CEO, Rogers. “We’re proud to celebrate 10 years of Rogers Place with Oilers fans, and to continue investing in unique experiences that bring fans and customers closer to the game.”
Ahead of the home opener, Rogers is proud to present Oilers Fan Day on September 19, a marquee community event that includes an open practice, alumni meet and greet, and locker room sale.
And new this season, the Rogers Goal Cam at Rogers Place allows fans to instantly capture and share their live in-arena reactions to every Oilers goal all season long. Rogers also continues to be the proud presenting partner of the Edmonton Oilers Community Foundation 50/50 and Every Kid Deserves a Shot program.
“For the past decade, Rogers has shared our commitment to supporting and connecting communities across Oil Country and creating exceptional experiences for Oilers fans—both at Rogers Place and through the Sportsnet broadcast,” said Hugh Weber, CEO, OEG Sports & Entertainment. “As we celebrate 10 years of Rogers Place and ICE District, this long-term extension is a testament to the strength of our partnership, and we’re excited about what we can create for Oilers fans over the next decade.”
This announcement expands on the unprecedented sponsorship deal signed in 2013 and includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications.
Last year, Rogers and the NHL announced a 12-year agreement for the national media rights to NHL games on all platforms in Canada through the 2037-38 season. Sportsnet is also the exclusive regional broadcast partner of the Edmonton Oilers through 2035.
About Rogers Communications Inc.
Rogers is Canada’s communications, sports and entertainment company, and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or about.rogers.com/investor-relations.
About OEG Sports & Entertainment
As a North American leader in Sports & Entertainment, OEGSE brings together iconic NHL, AHL and WHL franchises, the world’s best entertainment venues and events, ICE District, the industry-leading Edmonton Oilers Community Foundation and media production company, Dark Castle Entertainment.
For more information:
Rogers Communications
media@rci.rogers.com
1-844-226-1338
FAQ
How many tickets is Rogers giving away, and what is special about the home opener?
Rogers is giving away more than 1,500 Edmonton Oilers tickets to customers throughout the season, including 300 tickets for the Home Opener presented by Rogers on Tuesday, September 29 vs Vancouver.
What activities are planned for Oilers Fan Day presented by Rogers?
Oilers Fan Day on September 19 is described as a marquee community event that will feature an open practice, an alumni meet and greet, and a locker room sale.
What is the new Rogers Goal Cam at Rogers Place?
The Rogers Goal Cam is a new in-arena feature at Rogers Place that allows fans to instantly capture and share their live reactions to every Edmonton Oilers goal throughout the season.