Rogers and TIFF Sign Multi-Year Deal

Rhea-AI Summary

Rogers (RCI) and the Toronto International Film Festival (TIFF) have announced a three-year partnership extension through 2027, with Rogers continuing as the official Presenting Partner and sponsor of the People's Choice Award. The agreement follows TIFF's successful 2024 edition, which attracted 700,000 attendees.

The partnership includes several new initiatives: Rogers will create an original content series with TIFF's Studio 9 production team and produce a 50th edition TV special for Citytv. Rogers customers will receive exclusive access to VIP red carpet experiences through Rogers Beyond the Seat program. The 50th edition of TIFF will run from September 4-14, 2025.

Positive

• Secured three-year partnership extension with major cultural event
• Exclusive content production rights for 50th anniversary special
• New revenue opportunity through VIP customer experiences
• Association with record-breaking attendance event (700,000 attendees)

Negative

• None.

Will bring Canadians exclusive content from the Festival
Will create VIP red carpet experience for Rogers customers

TORONTO, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Toronto International Film Festival and Rogers are pleased to announce a three-year agreement that will see Rogers return as the official Presenting Partner of the Festival and the People’s Choice Award through 2027.

The expanded partnership builds on the success of TIFF ’24, which welcomed a record-breaking 700,000 attendees and hundreds of the world’s biggest filmmakers and stars. The 50th edition of the Toronto International Film Festival, presented by Rogers, will take place from September 4 to 14, 2025.

“We are excited to continue our partnership with Rogers through 2027, building on the terrific momentum we’ve created together,” said Cameron Bailey, CEO, TIFF. “We share a vision of celebrating Canadian storytelling and commitment to excellence on a global stage, and we look forward to working together to create a truly remarkable 50th edition of our Festival in September.”

“We are committed to supporting world-class film and cinema and bringing the best in entertainment to Canadians,” said Tony Staffieri, CEO, Rogers. “We look forward to celebrating TIFF’s 50^th edition this year and to continuing a successful multi-year partnership.”  

Rogers and TIFF will create a new original content series in partnership with TIFF’s in-house Studio 9 production team. Rogers will also develop and produce a 50th edition TV special to be aired exclusively on Citytv. Rogers customers will have access to VIP red carpet experiences through Rogers Beyond the Seat.

TIFF is marking a historic milestone with the 50th edition of the Festival and celebratory programming and events throughout the year. Look for an announcement next week with more information. 

About Rogers Communications Inc.

Rogers is Canada’s communications and entertainment company and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.

About TIFF

TIFF is a not-for-profit cultural organization with a mission to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival^® in September; TIFF Lightbox, which features five cinemas, learning and entertainment facilities; and the innovative national distribution program Film Circuit. The organization generates an annual economic impact of $200 million CAD. TIFF Lightbox is generously supported by contributors including the Government of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel, and Susan Michaels), The Daniels Corporation, and RBC. For more information, visit tiff.net.

Media Contacts:  
For TIFF: proffice@tiff.net 
For Rogers: media@rci.rogers.com 

FAQ

What is the duration of Rogers' (RCI) new partnership agreement with TIFF?

Rogers has signed a three-year agreement with TIFF extending through 2027.

When will the 50th Toronto International Film Festival presented by Rogers (RCI) take place?

The 50th TIFF will take place from September 4 to 14, 2025.

What exclusive content will Rogers (RCI) produce as part of the TIFF partnership?

Rogers will create an original content series with TIFF's Studio 9 production team and produce a 50th edition TV special for Citytv.

What special benefits will Rogers (RCI) customers receive during TIFF?

Rogers customers will have access to VIP red carpet experiences through the Rogers Beyond the Seat program.

How many attendees did TIFF attract in 2024 under Rogers' (RCI) partnership?

TIFF 2024 welcomed a record-breaking 700,000 attendees.