Rogers Satellite Expands to More Areas Across Canada
Rogers (NYSE:RCI) has announced a significant expansion of its Rogers Satellite service, now providing three times more coverage than any other Canadian wireless carrier. The satellite-to-mobile texting service extends connectivity across remote areas, including national parks, waterways, and coastal regions.
The service, currently in beta trial until October 2025, supports text messaging and text-to-911, with plans to expand to apps, data, and voice services. Popular usage locations include major national parks such as Yoho, Banff, and Algonquin. After the beta period, the service will be included in the Rogers Ultimate Plan or available separately for $15/month, with beta participants receiving a $5 monthly discount for 12 months.
Rogers (NYSE:RCI) ha annunciato una consistente espansione del servizio Rogers Satellite, offrendo ora tre volte più copertura rispetto a qualsiasi altro operatore wireless canadese. Il servizio di messaggistica satellitare verso mobile estende la connettività in aree remote, comprese parchi nazionali, vie d'acqua e zone costiere.
Il servizio, attualmente in fase beta fino a ottobre 2025, supporta messaggi di testo e l'invio di SMS al 911, con piani per estendere le funzionalità ad app, dati e voce. Tra i luoghi di maggiore utilizzo figurano i principali parchi nazionali come Yoho, Banff e Algonquin. Al termine della fase beta, il servizio sarà incluso nel Rogers Ultimate Plan o offerto separatamente a $15/mese, con i partecipanti alla beta che riceveranno uno sconto di $5 al mese per 12 mesi.
Rogers (NYSE:RCI) ha anunciado una importante ampliación de su servicio Rogers Satellite, que ahora ofrece tres veces más cobertura que cualquier otro operador inalámbrico canadiense. El servicio de mensajería satélite a móvil amplía la conectividad en áreas remotas, incluidos parques nacionales, vías fluviales y zonas costeras.
El servicio, actualmente en prueba beta hasta octubre de 2025, admite mensajes de texto y mensajes al 911, con planes para añadir soporte para aplicaciones, datos y voz. Entre los lugares de uso más frecuentes se encuentran los principales parques nacionales como Yoho, Banff y Algonquin. Tras el periodo beta, el servicio se incluirá en el Rogers Ultimate Plan o estará disponible por separado por $15/mes, y los participantes de la beta recibirán un descuento de $5 mensuales durante 12 meses.
Rogers (NYSE:RCI)는 Rogers Satellite 서비스를 크게 확장해 현재 다른 어떤 캐나다 이동통신사보다 3배 더 많은 커버리지를 제공한다고 발표했습니다. 위성-모바일 문자 서비스는 국립공원, 수로, 연안 지역 등 외딴 지역까지 연결을 확대합니다.
이 서비스는 2025년 10월까지 베타 시험 단계에 있으며, 문자메시지와 911 문자 전송을 지원하고 향후 앱, 데이터, 음성 서비스로 확대할 계획입니다. 주요 이용 지역으로는 Yoho, Banff, Algonquin 등 대표 국립공원이 포함됩니다. 베타 기간 종료 후에는 서비스가 Rogers Ultimate Plan에 포함되거나 별도로 $15/월에 제공되며, 베타 참가자에게는 12개월간 월 $5 할인이 적용됩니다.
Rogers (NYSE:RCI) a annoncé une importante extension de son service Rogers Satellite, offrant désormais une couverture trois fois supérieure à celle de tout autre opérateur mobile canadien. Le service de messagerie satellite vers mobile étend la connectivité dans les zones éloignées, y compris les parcs nationaux, les voies navigables et les régions côtières.
Le service est actuellement en phase bêta jusqu'en octobre 2025 et prend en charge les messages texte et l'envoi de messages au 911, avec des plans d'extension aux applications, aux données et à la voix. Les lieux d'utilisation courants incluent les grands parcs nationaux tels que Yoho, Banff et Algonquin. Après la période bêta, le service sera inclus dans le Rogers Ultimate Plan ou disponible séparément pour 15 $/mois, et les participants à la bêta bénéficieront d'une remise de 5 $ par mois pendant 12 mois.
Rogers (NYSE:RCI) hat eine erhebliche Erweiterung seines Rogers Satellite-Dienstes angekündigt und bietet nun dreimal mehr Abdeckung als jeder andere kanadische Mobilfunkanbieter. Der Satellit-zu-Mobil-Textdienst erweitert die Konnektivität in entlegene Gebiete, einschließlich Nationalparks, Wasserwege und Küstenregionen.
Der Dienst befindet sich derzeit bis Oktober 2025 in einer Beta-Testphase und unterstützt Textnachrichten sowie Text-to-911, mit Plänen zur Erweiterung auf Apps, Daten und Sprachdienste. Beliebte Nutzungsorte sind große Nationalparks wie Yoho, Banff und Algonquin. Nach der Beta-Phase wird der Dienst im Rogers Ultimate Plan enthalten sein oder separat für $15/Monat angeboten, wobei Beta-Teilnehmer für 12 Monate einen $5 Monatsrabatt erhalten.
- Expanded coverage to 3x more than any other Canadian carrier
- Successful beta trial adoption across major national parks and remote locations
- Future expansion planned for apps, data, and voice services
- Strategic pricing with free inclusion in Ultimate Plan or affordable $15/month option
- Service limited to outdoor areas with clear sky visibility
- Currently only supports text messaging and text-to-911
Insights
Rogers' satellite expansion triples coverage, creating strategic advantage in remote connectivity and new revenue opportunities.
Rogers has strategically expanded its satellite-to-mobile texting service, now offering three times more coverage than any competing Canadian wireless provider. This expansion significantly extends connectivity to previously unreachable areas including bodies of water, coastlines, and remote regions.
The coverage expansion delivers two critical competitive advantages. First, it creates a meaningful differentiation in Canada's crowded telecom market, particularly valuable for reaching customers in remote areas where traditional infrastructure is economically unfeasible. Second, it positions Rogers at the forefront of emergency communications technology with its text-to-911 capability in remote regions.
The timing of this expansion aligns perfectly with increasing consumer demand for continuous connectivity, especially during outdoor recreation which surged post-pandemic. Usage data from national parks and remote destinations confirms market validation of this service.
From a revenue perspective, the announced $15/month fee structure (post-beta in October) represents a significant monetization opportunity, while the strategic inclusion in the premium Ultimate Plan incentivizes upselling. The $5/month discount for early adopters shows sophisticated customer acquisition strategy that balances new revenue generation with user adoption.
Looking ahead, Rogers' roadmap to expand beyond text to include apps, data, and voice capabilities signals a long-term strategic investment in this technology, potentially creating new revenue streams while addressing critical emergency service gaps in remote areas.
Rogers now provides Canadians with three times more coverage than any other carrier
Game-changing service connects Canadians to first responders in remote areas across the country
TORONTO, Sept. 09, 2025 (GLOBE NEWSWIRE) -- Rogers today announced the expansion of Rogers Satellite. With the satellite-to-mobile texting service, Rogers now provides three times more coverage than any other Canadian wireless service provider.
Now, when connected to Rogers Satellite, customers can send a text to friends when taking the ferry from Newfoundland to Nova Scotia, fishing off Haida Gwaii or crossing James Bay, with the expansion across bodies of water and along waterways off the Canadian coastline.
“We’re proud to expand this ground-breaking technology to Canadians across the country including national parks, remote highways, and waterways,” said Mark Kennedy, Chief Technology Officer, Rogers. “Since we launched Rogers Satellite, we’ve had a tremendous response from Canadians, and we can see the service is helping people stay connected in places they weren’t before.”
In July, the company launched a beta trial open for all Canadians at no cost. Rogers Satellite initially supports text messaging and text-to-911 and will expand to support apps, data and voice services, including 911 voice services.
Summer network traffic shows Canadians are using the service as they explore some of the country’s most iconic parks and destinations, where traditional cell coverage is not available.
The top destinations for Rogers Satellite usage include Yoho National Park in British Columbia, Banff National Park and Kananaskis Provincial Park in Alberta, Algonquin Provincial Park in Ontario, areas around Mont Tremblant in Quebec and Fundy National Park in New Brunswick.
Among the most remote locations where Rogers Satellite has been used are Telegraph Creek, British Columbia, a community with a population of 51, Brochet, Manitoba, a fly-in community on the shores of Reindeer Lake, and North Twin Island, Nunavut, an Arctic island in James Bay.
Rogers Satellite is available outside, including on bodies of water, where you can see the sky. For coverage areas, see updated coverage map.
Once the beta trial ends in October, Rogers Satellite will be included at no additional cost to customers on the Rogers Ultimate Plan and will also be available for all Canadians for
For more information about the beta trial, visit rogers.com/satellite.
About Rogers Communications Inc.:
Rogers is Canada’s leading communications and entertainment company, and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.
For more information:
media@rci.rogers.com
1-844-226-1338
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