CELEBRITY CRUISES ERASES THE LINE BETWEEN SHIP AND SHORE WITH 'THE BAZAAR,' DEBUTING ON CELEBRITY XCEL
Rhea-AI Summary
Celebrity Cruises has unveiled 'The Bazaar,' a revolutionary multi-level space debuting on Celebrity Xcel. This transformational venue blends four unique Caribbean destination-inspired festivals with entertainment, culinary experiences, and activities to extend guests' shore experience while on board.
The three-story space features the Market at The Bazaar, showcasing local artisans and crafts, and new dining concepts including Mosaic, an open kitchen serving region-inspired dishes, and Spice, a casual dining venue. The ship will also introduce Celebrity's first destination-inspired cooking school, Chef's Studio at Mosaic.
Celebrity Xcel will sail seven-night itineraries from Fort Lauderdale, visiting various Caribbean destinations, before heading to Europe in Summer 2026 for Mediterranean voyages. The Bazaar will adapt its festivals and experiences to reflect Mediterranean destinations during European sailings.
Positive
- Introduction of innovative entertainment and dining venue that could drive higher onboard revenue
- Expansion into Mediterranean market with new European routes in 2026
- Multiple new revenue streams through dining venues, cooking classes, and local artisan markets
Negative
- None.
News Market Reaction
On the day this news was published, RCL gained 1.05%, reflecting a mild positive market reaction.
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The brand new, ever-transforming space blends four unique festivals, alluring entertainment, experiential culinary offerings, and non-stop activities to bring destinations to guests like never before.
A first of its kind concept, no two days at The Bazaar are the same. Each day, the three-story space will transform, introducing new ways for guests to immerse themselves in the destinations called on throughout their sailing. The Bazaar comes alive to blend guests' on board and in port experiences in an elevated, authentic and unique way throughout sailings; from a market featuring local artisan products and hands-on craft experiences, to destination inspired festivals specific to each itinerary, regionally inspired culinary experiences, and unforgettable entertainment.
"The Bazaar is a truly one-of-a-kind space designed to seamlessly blend ship and shore and transform the way guests experience destinations," shares Laura Hodges Bethge, president of Celebrity Cruises. "Celebrity Xcel intentionally extends the destination experience onboard through a continued authentic offering between ports of call, allowing guests to take the destination with them."
Four unique
On sea days, Market at The Bazaar invites guests to take the cities they visit with them. Guests can excite their senses with unique and engaging displays from local artisans who will come onboard to showcase their crafts, skills and traditions, and even teach guests how to make their own local creations. As with all experiences at The Bazaar, the offering at the Market will change throughout sailings to reflect each of the four festival themes. Depending on the festival theme, guests can expand their palate with activities including rum and chocolate pairings and local hot sauce tastings, dive deep into the destination's culture with experiences like live basket weaving demos, and find one-of-a-kind keepsakes from local vendors such as an authentic
For those happiest when connecting to new cultures through food, new destination-inspired dining options in The Bazaar will delight palates with local cuisines. An open kitchen concept, Mosaic, will serve reimagined and elevated dishes, inspired by the regions Celebrity Xcel is sailing, enhancing guests' appreciation of the incredible places they have visited.
For something extra special, guests can delight in an industry-first Chef's Table experience at Mosaic. Celebrity's global culinary leadership team will each develop a dish inspired by their native cuisine, plated and presented in an elevated way. The Chef's Table experience at Mosaic serves a diverse, multi-course tasting menu of childhood favorite dishes representing all continents, each perfectly paired with wines from Celebrity Cruises' award-winning selection.
Adventurous foodies can learn to cook regional delicacies at Chef's Studio at Mosaic. Celebrity's first-ever destination inspired cooking school. Chef's Studio invites guests to discover their inner chef as they learn to prepare new dishes from each destination they visit. Throughout the sailing, the cooking school repertoire will change to reflect the destination-inspired festival themes, allowing guests to master local favorites and add to their recipe books alongside creating new memories.
For guests on the go, a new casual dining concept, Spice, will offer a daytime selection of rotating bites with special items inspired by the ports visited on the itinerary. A breathtaking café on the water's edge, the inviting new seating area at Spice features floor-to-ceiling windows where guests can take in spectacular sea and port views.
Vacationers can have their say and determine how The Bazaar experiences will come to life onboard Celebrity Xcel. Celebrity Cruises' Xcel 'Dream Makers' is offering cruisers a first of its kind chance to help make key decisions across culinary, entertainment and interior design to finalize the cruise line's newest ship. Open to all who wish to join, Dream Makers is a global community of vacationers who will test, try and vote on new experiences they would like to see onboard Xcel. For The Bazaar, Dream Makers will shape how the festivals come to life, choose entertainment and activities in Market at The Bazaar, select menu items at Mosaic, and more. Those interested in joining Xcel 'Dream Makers' can register at www.celebritycruises.com/xceldreammakers.
An enriched vacation experience continues for guests in port, as Celebrity's authentic shore excursions offer multiple unique ways to explore a region's culture, designed to meet varying guest travel styles. Experiences range from exploration of culture through the senses on Chef's Market Discoveries, expertly crafted Small Group Journeys curated and led by local guides, and personalized, exclusive visits on Private Journeys. Guests seeking a unique beach experience in
Celebrity Xcel is sailing her inaugural season from
To book a sailing with Celebrity Cruises, visit www.celebrity.com, call Celebrity Cruises on 1-800-CELEBRITY, or contact a trusted travel advisor.
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ships traveling to nearly 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones – guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for more than 35 years, each Celebrity vacation offers experiences you won't find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel® arriving Fall 2025.
Celebrity Cruises is headquartered in
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SOURCE Celebrity Cruises