THE WAIT IS OVER - CELEBRITY CRUISES INTRODUCES THE MOST INNOVATIVE SHIPS ON THE RIVER
Celebrity Cruises (NYSE:RCL) has announced its entry into river cruising with two innovative ships, Celebrity Compass and Celebrity Seeker, set to launch in 2027 on the Rhine and Danube rivers. The ships feature patent-pending designs with revolutionary open decks, industry-first cantilevered dining pods called 'Magic Edge', and spacious staterooms with king-sized beds.
The vessels will offer 33 seven-night sailings with multiple ports per day and overnight experiences. Key features include 8 restaurants and bars, 24/7 dining options, and five stateroom categories. The ships are equipped with hybrid propulsion systems and advanced waste management technology. Priority booking is now open with a $500 refundable deposit.
Celebrity Cruises (NYSE:RCL) presenta il suo ingresso nelle crociere fluviali con due navi innovative, la Celebrity Compass e la Celebrity Seeker, in arrivo nel 2027 sul Reno e sul Danubio. Le imbarcazioni sfoggiano design brevettati in fase di approvazione, con ponti aperti rivoluzionari, ristoranti a sbalzo inediti chiamati "Magic Edge" e cabine spaziose dotate di letti king-size.
Saranno proposte 33 crociere di sette notti con più scali al giorno e soste notturne. Tra i punti di forza: 8 ristoranti e bar, servizio ristorazione 24/7 e cinque categorie di cabine. Le navi montano sistemi di propulsione ibrida e tecnologie avanzate per la gestione dei rifiuti. È ora aperta la prenotazione prioritaria con un deposito rimborsabile di $500.
Celebrity Cruises (NYSE:RCL) anuncia su entrada en la navegación fluvial con dos naves innovadoras, la Celebrity Compass y la Celebrity Seeker, que debutarán en 2027 en el Rin y el Danubio. Los barcos presentan diseños patentados pendientes de aprobación, con cubiertas abiertas revolucionarias, cápsulas gastronómicas voladizas inéditas llamadas "Magic Edge" y camarotes amplios con camas tamaño king.
Ofrecerán 33 salidas de siete noches con múltiples escalas diarias y pernoctaciones. Entre sus características: 8 restaurantes y bares, servicio de comidas 24/7 y cinco categorías de camarote. Están equipadas con sistemas de propulsión híbrida y tecnología avanzada de gestión de residuos. Las reservas prioritarias ya están abiertas con un depósito reembolsable de $500.
Celebrity Cruises (NYSE:RCL)가 강 크루즈 시장에 진출합니다. 혁신적인 두 척의 선박 Celebrity Compass와 Celebrity Seeker가 2027년 라인강과 도나우강에서 운항을 시작합니다. 이들 선박은 특허 출원 중인 설계로 혁신적인 개방형 데크, 업계 최초의 외부 돌출형 다이닝 포드 ‘Magic Edge’, 킹사이즈 침대가 설치된 넓은 스테이트룸을 갖추고 있습니다.
총 33회, 7박 일정의 항차를 운영하며 하루에 여러 항구를 방문하고 야간 체류도 제공합니다. 주요 특징으로는 8개의 레스토랑 및 바, 24시간 식사 옵션, 5가지 스테이트룸 카테고리가 있습니다. 선박은 하이브리드 추진 시스템과 고급 폐기물 관리 기술을 탑재합니다. 우선 예약은 현재 가능하며 $500 환불 가능한 보증금이 필요합니다.
Celebrity Cruises (NYSE:RCL) fait son entrée dans la croisière fluviale avec deux navires innovants, la Celebrity Compass et la Celebrity Seeker, prévus pour 2027 sur le Rhin et le Danube. Les bateaux présentent des conceptions brevetées en attente, avec des ponts ouverts révolutionnaires, des modules de restauration en porte-à-faux inédits appelés « Magic Edge » et des cabines spacieuses équipées de lits king-size.
Ils proposeront 33 traversées de sept nuits avec plusieurs escales par jour et des nuits à bord. Principales caractéristiques : 8 restaurants et bars, restauration 24h/24, et cinq catégories de cabine. Les navires utilisent des systèmes de propulsion hybrides et des technologies avancées de gestion des déchets. Les réservations prioritaires sont d’ores et déjà ouvertes avec un dépôt remboursable de 500 $.
Celebrity Cruises (NYSE:RCL) steigt in das Flusskreuzfahrtgeschäft ein: Zwei innovative Schiffe, die Celebrity Compass und Celebrity Seeker, sollen 2027 auf Rhein und Donau in Dienst gehen. Die Schiffe verfügen über patentierte, noch anhängige Designs mit revolutionären offenen Decks, erstmals eingesetzten auskragenden Dining-Pods namens „Magic Edge“ sowie geräumigen Kabinen mit King-Size-Betten.
Es werden 33 siebentägige Abfahrten angeboten, mit mehreren Häfen pro Tag und Übernachtaufenthalten. Zu den Ausstattungsmerkmalen gehören 8 Restaurants und Bars, 24/7-Verpflegung und fünf Kabinenkategorien. Die Schiffe sind mit Hybridantrieben und moderner Abfallmanagement-Technologie ausgestattet. Die Vorreservierung ist geöffnet; es fällt eine erstattungsfähige Anzahlung von $500 an.
- First-ever cantilevered dining pods (Magic Edge) on river cruises
- Revolutionary open deck design with most usable outdoor space of any river ship
- Innovative hybrid propulsion system for environmental sustainability
- Eight restaurants and bars offering 24/7 dining options - unique in river cruising
- Integration with Celebrity's Captain's Club loyalty program offering 8-18 points per night
- Long wait time - ships won't launch until 2027
- Limited availability for Priority Booking Access
Insights
RCL's expansion into premium river cruising represents a strategic diversification that could unlock significant new revenue streams by 2027.
Celebrity Cruises' entry into the European river cruise market marks a significant strategic expansion for parent company Royal Caribbean Group (RCL). This move positions RCL to capture share in the premium river cruise segment, diversifying beyond its ocean cruise operations and targeting a complementary customer demographic.
The timing is particularly strategic. By announcing in 2025 for 2027 sailings, Celebrity creates a lengthy booking window to generate substantial pre-cruise cash flow through deposits, which is advantageous for working capital management. The $500 refundable deposits will provide immediate liquidity while building an advance booking pipeline.
Market research revealed in the release indicates about half of Celebrity's current guests have either experienced or intend to take a river cruise, suggesting significant built-in demand from their existing customer base. This cross-selling opportunity leverages their established brand equity and should reduce customer acquisition costs.
The investment in patent-pending ship designs represents a meaningful technological differentiator in the competitive European river cruise market, currently dominated by established players like Viking, AmaWaterways, and Uniworld. By emphasizing larger staterooms, open decks, and elevated dining, Celebrity is positioning at the premium end of the market where higher margin opportunities exist.
The loyalty program integration will incentivize Royal Caribbean's Captain's Club members to try the river product, creating additional cross-selling opportunities across the portfolio. With 33 planned seven-night itineraries focusing on the premium Rhine and Danube routes, Celebrity is targeting the most established and profitable European river cruise corridors.
This expansion represents a calculated diversification that could unlock meaningful new revenue streams while leveraging Celebrity's existing brand strength and customer relationships.
With game-changing open decks, spacious staterooms, unmatched dining, and unforgettable experiences, guests can experience
Starting today, guests can place a fully refundable
"Celebrity River Cruises ships will be the most innovative on the river, with a patent-pending industry-leading design that offers more space to vacation while bringing guests even closer to destinations," said Laura Hodges Bethge, president of Celebrity Cruises. "With about half of our guests having experienced or intending to take a river cruise, we know guests are going to love sailing
Revolutionary open decks expand guests' horizons.
Celebrity River Cruises features the intuitive design the brand is known for on ocean, connecting guests to the world around them like never before. Revolutionary open decks offer the most usable outdoor space of any river ship and remain accessible throughout the entire journey, immersing vacationers in uninterrupted, 360-degree views.
Celebrity Compass and Celebrity Seeker offer guests the chance to dine floating above the river on the Magic Edge – the first-ever cantilevered dining pods – while enjoying regional, destination-driven culinary offerings. Transformative shade structures, furniture and a top-deck bar and grille, maximize guests' time on deck while offering zones for every mood, whether it be socializing or disconnecting, in a space designed for year-round comfort. Plus, an infinity-edge plunge pool invites guests to cool off while taking in the sights. These flexible public spaces ensure guests enjoy more of their time outside at destinations, and on the journey in between.
Uniquely elegant staterooms offer more room to vacation.
Innovative stateroom design delivers intuitive storage, enhanced configuration, king sized beds in every stateroom and spacious balconies to make guests feel at home on the river. Five boutique stateroom categories, each bathed in natural light and deeply connected to surroundings, are designed not just for staying but for living with residential interior design, king-sized beds, and the most in-room amenities on the river. All guests can enjoy complimentary stocked mini bars and destination-inspired amenities, which elevate a serene stay wrapped in the comfort of luxury linens, bedding, bathrobes and slippers. Suite guests also enjoy a dedicated, on-demand butler through 'Butler Chat,' complimentary exclusive dining, room service and happy hour experiences, complimentary laundry once each sailing, and priority booking for shore excursions.
Every detail is designed to bring guests closer to destinations, as Celebrity's revolutionary Infinite Veranda concept, made famous on Edge Series ocean ships, connect guests to the breathtaking landscapes around them at the touch of a button. The first-ever Skylight Infinite Balcony Suites feature a separate living area and a ceiling window for unbeatable natural light. Vista Balcony Suites and Balcony staterooms offer private escapes with an enhanced design for more usable outdoor space to enjoy a coffee or unwind after a day on shore. Guests can discover new views without ever leaving their room from an Infinite Balcony stateroom that brings the outside in, while River View staterooms offer generous natural light for the perfect space to relax.
Introducing more flavors to savor on the river.
Designed for every mood and any taste at any moment, guests will enjoy flavorful dining at eight restaurants and bars – including Celebrity-favorite venues Martini Bar, Sunset Bar and Café Al Bacio - offering the most choice and variety on the river, all served with the unmatched hospitality Celebrity Cruises is known for.
Destination-driven menus that evolve throughout each itinerary immerse guests in local delicacies – from locally baked morning pastries to regionally inspired dinners. Guests can savor the day on their own time with complimentary breakfast room service and flexible, all day dining access that offers the only 24/7 meal options on the river.
World-class destinations experienced like never before.
33 seven-night sailings on the Rhine and Danube rooted in place, culture and connection will take guests through the heart of
From private wine tastings in
Industry-leading ship design offers an uninterrupted experience.
With an unrivaled exterior profile, Celebrity River Cruises will turn heads while maintaining respect for the scenery and history of destinations. Celebrity River Cruises will set sail with an innovative hull, delivering a lightweight versatile design that improves river navigation, delivering the most seamless vacation experience in the industry.
Pushing the boundaries of leisure travel, Celebrity's fleet of river ships advances Royal Caribbean Group's decades-long commitment to sustaining the planet. The ships are equipped with the best-in-class hybrid propulsion system, as well as waste management systems, alongside advanced technology to reduce noise and vibration.
Welcome to river cruising – The Celebrity Way.
Celebrity Cruises Captain's Club members' loyalty tiers extend to river vacations, giving guests access to new and different rewards, recognition, and elevated experiences from ship to shore. Members can earn 8 to 18 points per night on river vacations, with more details on tier benefits to be shared in 2026.
For more information, or to sign up for Priority Booking Access and place a fully refundable
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ocean and river ships traveling to over 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones – guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for more than 35 years, each Celebrity vacation offers experiences you won't find anywhere else.
Celebrity Cruises is headquartered in
Cautionary Note on Forward-Looking Statements
Certain statements in this press release constitute forward-looking statements under the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, the company's expectations, estimates, forecasts and projections regarding timing of sailings, product offerings, and environmental initiatives. Forward-looking statements reflect management's current expectations and are subject to risks, uncertainties and other factors that could cause our actual results, performance or achievements to differ materially from the future results, performance or achievements expressed or implied in those forward-looking statements. Factors that could affect our results include, among others, those discussed under the caption "Risk Factors" in our most recent annual report on Form 10-K, as well as our other filings with the SEC, copies of which may be obtained by visiting our Investor Relations website at www.rclinvestor.com or the SEC's website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this release, which are based on information available to us on the date hereof. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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SOURCE Celebrity Cruises
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