Rocket Companies Inc Stock Price, News & Analysis

Rocket Companies (NYSE: RKT) and Redfin unveiled a teaser for their Super Bowl LX commercial featuring Lady Gaga performing a reimagined "Won't You Be My Neighbor?" The 60-second spot centers on home, community and belonging and marks Redfin's first Super Bowl appearance in its 20-year history. The campaign follows Rocket's prior Super Bowl work that earned a Cannes Gold Lion and high social engagement. Lady Gaga collaborated with Alex Smith and Benjamin Rice; the announcement arrives ahead of the 2026 GRAMMYs, where she holds seven nominations.

Redfin (RKT) reports that over 40,000 U.S. home-purchase agreements were canceled in December, equal to 16.3% of contracts — up from 14.9% a year earlier and the highest December rate in records back to 2017. Cancellations were highest in Atlanta (22.5%), Jacksonville (20.6%) and San Antonio (20.6%), and lowest in Nassau County (3.8%), San Francisco (4.2%) and San Jose (8.9%). San Jose led annual increases (+6.8 ppts). Redfin cites higher housing costs, rising inventory and strong seller supply as reasons buyers are more selective; Atlanta sellers now outnumber buyers by over 80%. Redfin expects affordability to gently improve in 2026 as wages rise faster than housing costs.

Redfin (RKT) reports a modest rise in homeownership among young adults in 2025: 27.1% of Gen Zers owned homes, up from 26.1% in 2024, while millennials rose to 55.4%. Affordability improved slightly as the weekly average mortgage rate fell to about 6.2% from ~7% at the start of 2025, housing costs dipped to a two‑year low, and inventory increased. Despite gains, home prices remain historically high and buyers typically need about $112,000 in income to afford the median U.S. home. Younger buyers are buying more: 19–29 year olds accounted for 18.5% of 2025 purchases, up from 14.4% in 2024.

Redfin (RKT) reports slight improvement in U.S. homebuying and selling activity for the four weeks ending Jan. 18, 2025, as mortgage rates eased.

Key figures: weekly average 30-year mortgage rate fell to 6.06% (three-year low); median monthly mortgage payment declined to $2,441 (-6.3% YoY); pending sales were 52,235 (-2.9% YoY); new listings were 56,437 (-1.6% YoY); median days on market rose to 61 days (+7 days).

Mortgage-purchase applications increased sharply, Google searches for “homes for sale” rose, but many markets remain buyer-favorable with homes taking longer to sell.

Rocket-powered brokerage (RKT) reports a record imbalance: in December an estimated 47.1% more sellers than buyers nationally (≈631,535 more sellers), the largest gap in records back to 2013. Buyers in the market fell to ~1.34M (month -5.9%, year -11.8%), while sellers were ~1.97M (month -1.1%, year +3.9%). 36 of the 50 largest metros were buyer's markets; the Sun Belt showed the strongest buyer leverage while the Northeast and Midwest held the five seller's markets. Mortgage rates ticked down recently, which could lift buyer activity in January.

Redfin (RKT) reports U.S. home prices rose 0.1% month-over-month in December on a seasonally adjusted basis and 2.2% year-over-year, down from November's 2.6% and the slowest annual growth since 2012. The Redfin Home Price Index uses a repeat-sales method for single-family homes. Redfin cites sustained buyer pullback, high mortgage rates and economic uncertainty as reasons for cooling price growth, while tighter seller activity keeps prices rising. Mortgage-rate declines in early January improved affordability by lowering typical monthly payments.

Metro results varied: 14 metros saw monthly declines, biggest drops in Houston (-0.9%), Pittsburgh (-0.6%) and Milwaukee (-0.6%); largest metro gains were San Francisco (2.6%), New York (1.3%) and Philadelphia (1.3%).

Redfin (RKT) published its list of the 10 most popular homes on Redfin.com in 2025. A remodeled 5-bed, 3.5-bath Spanish-style house in Palo Alto topped the list after receiving 34,720 views in one day and going under contract for $5.6M—$740,000 over its $4.888M list price. The top ten include homes across California, Washington and Virginia, six of which closed above asking price. Redfin said buyers favored competitively priced, renovated homes in desirable neighborhoods with in-demand features.

Rocket (NYSE:RKT)-linked Redfin reports U.S. pending home sales fell 5.9% month-over-month in December to the lowest seasonally adjusted level on record except April 2020, and 7.4% year-over-year. The median sale price rose 0.5% YoY to $428,742, a December record. The typical home that went under contract spent 60 days on market, the slowest December pace in a decade, and 16.3% of pending sales fell out of contract—the highest December share on record since 2017. New listings and active listings both declined month over month. Mortgage rates averaged 6.19% in December, briefly dipping below 6% after a $200 billion mortgage bond purchase, which lifted mortgage demand and may support January activity.

Redfin (RKT) reports the median U.S. monthly housing payment fell to $2,413 for the four weeks ending Jan. 11, down 5.5% YoY and near a two‑year low. Falling mortgage rates drove the drop: the daily average 30‑year rate reached about 5.99%–6.07%, lifting buyer purchasing power by roughly $14,000 in one month and $30,000 in six months. Median sale price was $380,606 (up 1% YoY) while pending sales and new listings fell 5% and 4.7%, respectively. Metro and indicator tables show uneven local trends and a recent uptick in mortgage‑purchase applications.