America Needs Neighbors Like You: Rocket and Redfin Release Super Bowl Ad Highlighting the Power of Being Neighborly

Rhea-AI Summary

Rocket Companies (NYSE: RKT) and Redfin released a Super Bowl commercial titled "America Needs Neighbors Like You" that emphasizes neighborliness, community and the emotional impact of moving. The 60-second spot, set to Lady Gaga's rendition of "Won't You Be My Neighbor?", airs during Super Bowl LX on February 8, 2026.

The campaign ties to Rocket's "Own the Dream" creative theme and will share stats, tips and stories about neighborliness throughout 2026.

• Impactful civic message explores how acts of kindness turn strangers into neighbors and neighborhoods make houses feel like home.
  
  
• Click here to watch Rocket and Redfin's Super Bowl commercial.

DETROIT, Feb. 6, 2026 /PRNewswire/ -- Rocket and Redfin today unveiled a Super Bowl ad and rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. Titled "America Needs Neighbors Like You," the spot tells a deeply human story of resilience, community and the quiet strength that emerges when people show up for one another. 

Set to Lady Gaga's reimagined version of Fred Rogers' iconic theme song "Won't You Be My Neighbor?," the ad follows two teenage girls from different backgrounds whose lives intersect after major family transitions. The story explores how empathy, kindness and human connection thrive through shared experiences. 

"Moving is one of the most meaningful decisions a family can make," said Jonathan Mildenhall, Chief Marketing Officer of Rocket Companies. "In Rocket and Redfin's first shared commercial, we see how changing friendships, new schools and rebuilding social circles can be incredibly difficult, especially for kids. The two teenage girls in our story show how kindness, when it shows up at the right moment, can turn a new place into a true community."

The ad reflects an experience shared by millions of Americans. Nearly 40 percent of households with children relocate at some point, with one-in-five moving because of a major family transition, such as divorce or a growing family. For parents of teens, that change carries emotional weight, with more than 60 percent reporting their children feel social anxiety around moving.

At the same time, connection isn't automatic. Only a quarter of Americans say they know most of their neighbors by name. Yet when relationships take root, the impact is meaningful: nearly seven-in-10 people have helped a neighbor or received help in the past year. Those everyday moments add up to real belonging. Homeownership deepens that sense of connection even further, with 71 percent of homeowners reporting a strong sense of community, reinforcing how stability and neighborliness grow stronger together.

"Our core creative idea, 'Own the Dream,' reflects the belief that homeownership is about more than a transaction," Mildenhall added. "Stability is why communities thrive. When people feel rooted, they're more likely to show up for one another. That's the role housing plays in strengthening neighborhoods, and why neighborliness is essential."

This second season of Rocket's 'Own the Dream,' was inspired by the milestone achievement of homeownership. While buying a home remains one of the most significant markers of success and stability in America, Rocket and Redfin show an authentic story exploring the emotional complexity of moving. Throughout 2026, Rocket and Redfin will continue sharing stats, tips and stories of neighborliness as a rallying cry for the American neighborhood. 

'America Needs Neighbors Like You' was created in partnership with Mirimar, Rocket's creative agency of record, Zenith, Rocket's media agency of record and directed by Henry-Alex Rubin. The full 60-second commercial will air during the second quarter of Super Bowl LX on February 8.

About Rocket Companies
Founded in 1985, Rocket Companies (NYSE: RKT) is a Detroit-based fintech platform including mortgage, real estate and personal finance businesses: Rocket Mortgage, Redfin, Mr. Cooper, Rocket Close, Rocket Money and Rocket Loans.

With details from more than 65 million calls with clients each year, 30 petabytes of data and a mission to Help Everyone Home, Rocket Companies is well positioned to be the destination for AI-fueled homeownership. Known for providing exceptional client experiences, J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and mortgage servicing a total of 23 times – the most of any mortgage lender.

For more information, please visit our Corporate Website or Investor Relations Website.

About Redfin
Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.

You can find more information about Redfin and get the latest housing market data and research at Redfin.com/news. For more information about Rocket Companies, visit RocketCompanies.com.

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SOURCE Rocket Companies, Inc.

FAQ

What is Rocket Companies (RKT) announcing with the Super Bowl ad "America Needs Neighbors Like You"?

The ad is a 60-second commercial airing during Super Bowl LX on February 8, 2026, highlighting neighborliness and home stability. According to the company, it builds on Rocket's "Own the Dream" theme and spotlights emotional stories about moving, community, and kindness.

How does the RKT and Redfin Super Bowl spot connect to Rocket's marketing strategy in 2026?

It continues Rocket's "Own the Dream" campaign focused on homeownership as stability and community. According to the company, Rocket and Redfin will share related stats, tips and stories throughout 2026 to promote neighborliness and the value of rooted communities.

Which creative partners worked on Rocket and Redfin's Super Bowl commercial for RKT?

The commercial was created with Mirimar and Zenith and directed by Henry-Alex Rubin. According to the company, Mirimar served as creative agency of record and Zenith as media agency of record for the campaign.

What music and narrative does the RKT Super Bowl ad use to tell its story?

The spot uses Lady Gaga's reimagined version of Fred Rogers' "Won't You Be My Neighbor?" to tell a story of two teenage girls and community connection. According to the company, the creative emphasizes empathy, kindness and how neighborliness helps new families settle.

How does Rocket Companies (RKT) describe the link between homeownership and community in this announcement?

Rocket frames homeownership as a source of stability that deepens community ties and neighborliness. According to the company, homeowner surveys cited show higher reported community connection, and the campaign underscores housing's role in strengthening neighborhoods.