Rakuten Advertising Partners with Marcode to Protect Against Affiliate Fraudsters

Rhea-AI Summary

Rakuten Advertising has announced a partnership with Marcode to enhance protection against affiliate link hijacking and fraud. The collaboration integrates Marcode's Brand Protection module to safeguard brand keywords in Rakuten's publisher network from fraudulent activities and trademark infringement.

Marcode's technology offers advanced capabilities including revealing hidden affiliate details, bypassing link cloaking, and accelerating fraudulent affiliate takedowns. The partnership is part of Rakuten Advertising's broader strategy to provide diverse affiliate protection services, complementing existing partnerships with AdPolice and The Search Monitor.

According to Nick Stamos, Rakuten Advertising's CEO, this addition responds to advertisers' varied needs across different platforms and audiences. Marcode was selected after demonstrating superior fraud detection capabilities in head-to-head testing, attributed to increased search frequency, advanced anti-cloaking technology, and AI-driven analysis. The service is currently available to select advertisers with plans for broader rollout.

Positive

• Partnership strengthens protection against affiliate fraud and link hijacking
• Enhanced detection capabilities for fraudulent activities in niche subnetworks
• Successful head-to-head testing demonstrates superior fraud detection performance

Negative

• availability of service to select advertisers initially

Marcode bolsters Rakuten Advertising's affiliate link protection by combatting keyword bidding and cookie insertion

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Rakuten Advertising, the leading affiliate marketing network, announced a partnership with Marcode to safeguard its network against link hijackers. With the help of Marcode's Brand Protection module, Rakuten Advertising will better protect brand keywords in Rakuten Advertising's publisher network from link hijackers, fraudsters, and trademark infringers. 

Marcode's analysis engine can reveal affiliate details hidden within fraudulent websites, detect and bypass link cloaking platforms, and accelerate the takedown of fraudulent affiliates. With Marcode's comprehensive search intelligence data, Rakuten Advertising can better protect its clients with improved detection of anomalies in difficult-to-monitor, niche subnetworks.

This partnership is a part of Rakuten Advertising's ongoing efforts to provide a more flexible and varied selection of affiliate protection services to align with its advertisers' individual needs and preferences. Rakuten Advertising's partnerships with Marcode, AdPolice and The Search Monitor are all underpinned by proprietary AI anomaly detection tools that continuously monitor its world-leading publisher network.

"Advertisers have a wide range of audiences, platforms and priorities, so offering just one option for protection isn't enough," says Nick Stamos, CEO of Rakuten Advertising. "Brand and keyword protection are crucial to the integrity of a successful affiliate program, and Marcode's technology is an incredible asset. We're thrilled to add them to our list of partners available to our advertisers."

"Rakuten Advertising demonstrated a bigger commitment to protecting its network from fraud in search than any other network we've encountered by running a head-to-head test, in which we were proven to detect the most fraud due to our increased search frequency, advanced anti-cloaking technology, and AI-driven analysis," says Andy Cooney, Co-Founder of Marcode. "This dedication to stamping out unscrupulous practices makes them an ideal partner for Marcode, and we look forward to helping deliver value for their clients."

Marcode's services are currently available to select Rakuten Advertising advertisers. Rakuten Advertising plans to make them available to other advertisers soon. For more information, visit www.rakutenadvertising.com.

About Rakuten Advertising
Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world's top brands connect with unique, highly engaged audiences – from first impression to final sale. Backed by industry-leading technology, global media properties, and the largest, high-quality partner network, Rakuten Advertising taps into data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond.

A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world's leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.

Contact:
Steven Shaw
steven.shaw@rakuten.com

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SOURCE Rakuten Advertising

FAQ

What is the purpose of Rakuten Advertising's partnership with Marcode?

The partnership aims to protect Rakuten Advertising's network against link hijackers and fraudsters by implementing Marcode's Brand Protection module to safeguard brand keywords and combat trademark infringement.

How does Marcode's technology enhance RKUNY's fraud detection capabilities?

Marcode's technology reveals hidden affiliate details, detects and bypasses link cloaking platforms, and accelerates fraudulent affiliate takedowns while providing comprehensive search intelligence data.

When will Marcode's services be available to all Rakuten Advertising advertisers?

Currently, Marcode's services are only available to select Rakuten Advertising advertisers, with plans to expand availability to other advertisers in the future.

What makes Marcode's fraud detection system superior for RKUNY's network?

Marcode's system proved superior in head-to-head testing due to increased search frequency, advanced anti-cloaking technology, and AI-driven analysis capabilities.