REMAX Expands Global Footprint with New Master Franchise in Côte d'Ivoire and Office Launch in Bahrain
Rhea-AI Summary
REMAX (RMAX) has announced two significant international expansions: the sale of master franchise rights in Côte d'Ivoire and the opening of a new franchised brokerage in Bahrain. The Côte d'Ivoire region will be led by Constant Tanflotien, Aboubacar Coulibaly, and Tibo Guigma-Premillieu, who aim to leverage REMAX's global network to attract international investors. In Bahrain, REMAX Premier opened on May 1 in the Seef District of Manama, owned by Dr. Khaled Mahmood Mohamed AlSharfaa and Layla Ahmed Hasan AlAnsari, with Sarie Abukhalil managing operations. These expansions strengthen REMAX's presence in over 110 countries and territories, following their recent expansion into Cabo Verde in late 2024.
Positive
- Expansion into two new strategic markets (Côte d'Ivoire and Bahrain) strengthens global presence
- Strategic location of Bahrain office in Seef District, a prime commercial and residential hub
- Recent successful expansion track record with Cabo Verde in late 2024
- Growing presence in Western Africa region
Negative
- None.
Insights
REMAX's strategic expansion into Côte d'Ivoire and Bahrain strengthens its global network, enhancing international referral opportunities and revenue potential.
REMAX continues executing its international expansion strategy with two significant developments: selling master franchise rights in Côte d'Ivoire and opening a new franchised office in Bahrain. These moves further strengthen the company's already impressive global presence across 110+ countries and territories.
The Côte d'Ivoire expansion is particularly strategic as it builds upon REMAX's growing Western African footprint, following their recent entry into Cabo Verde in late 2024. The leadership trio of Constant Tanflotien, Aboubacar Coulibaly, and Tibo Guigma-Premillieu brings local market knowledge essential for navigating this emerging real estate market. Their stated intention to attract international investors highlights the potential for cross-border transaction volume that benefits the broader REMAX network.
Meanwhile, the Bahrain office, REMAX Premier, occupies a prime location in Manama's Seef District—a commercial and residential hub perfectly positioned to connect with both local clients and international investors. The ownership team's ambitious growth plans include specialized divisions for residential, commercial and luxury segments—diversification that should maximize revenue potential.
These expansions showcase REMAX's agent-centric franchise model, which allows for global brand consistency while adapting to local market conditions. For shareholders, international growth creates multiple revenue streams through franchise fees, ongoing royalties, and technology licensing while requiring minimal capital investment from the parent company. The real power lies in network effects—each new country increases referral opportunities across the entire REMAX ecosystem, potentially driving transaction volume growth beyond individual market performance.
New owners seek to leverage international presence of REMAX to connect their countries with global audience of buyers, investors.
"We're excited to welcome Côte d'Ivoire into our growing global network. The entrepreneurs leading this promising region have clear vision for success and, under their guidance, many real estate professionals will have access to exceptional opportunities," says Shawna Gilbert, RE/MAX Senior Vice President of Global and Commercial.
The Côte d'Ivoire region will be led by Constant Tanflotien, Aboubacar Coulibaly and Tibo Guigma-Premillieu. Recognizing a unique opportunity to bring the REMAX brand to this evolving market, the trio aims to leverage the brand's globally recognized name, agent-centric business model, and cutting-edge technology to establish trust and credibility in the region's evolving real estate market.
"Seeing agents thrive with REMAX, deliver superior service and drive real economic impact in our communities is truly inspiring," says Tanflotien. "We also look forward to leveraging the REMAX global network to attract international investors and position Côte d'Ivoire as a prime real estate destination in
In
REMAX Premier is owned by Dr. Khaled Mahmood Mohamed AlSharfaa and Mrs. Layla Ahmed Hasan AlAnsari who appointed Mr. Sarie Abukhalil – a seasoned real estate professional – to run and manage the office.
"Joining REMAX has been both a strategic and passionate decision for us," says Abukhalil. "
Though newly established, the REMAX Premier leaders have an ambitious growth strategy. They aim to recruit forward-thinking agents eager to merge local expertise with global tools. The office plans to explore cross-border collaborations and launch specialized divisions for residential, commercial and luxury real estate.
The news of
"People recognize REMAX all around the world – and it's the network of outstanding professionals that make REMAX the trusted, productive and unstoppable brand it is," Gilbert adds. "It's our priority to provide global affiliates with the best resources, tools and support they need to build their businesses bigger than ever before."
* Source: MMR Strategy Group study of unaided awareness
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit remax.com. For the latest news from REMAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC