REMAX Sells Master Franchise Rights in Malaysia, Expanding the Global Brand's Presence in Southeast Asia
Rhea-AI Summary
REMAX (NYSE:RMAX) has announced its expansion into Malaysia through a new regional franchise agreement, further strengthening its presence in Southeast Asia. The operation will be led by Kelly Ang, an experienced entrepreneur with over 20 years in real estate, and will be based in Kuala Lumpur to serve Malaysia's population of 35 million.
REMAX Malaysia has already received recognition, winning the 2025 International Prestige Brand Award from the Asia Excellence Entrepreneur Federation. The company has also launched MAXRefer, an AI-powered global referral platform to facilitate cross-border collaboration. This expansion follows recent successful launches in Côte d'Ivoire and Bahrain, reinforcing REMAX's presence in over 110 countries and territories.
Positive
- Expansion into Malaysia adds access to a market of 35 million people
- Early recognition with 2025 International Prestige Brand Award
- Launch of new AI-powered MAXRefer platform for global referrals
- Continued global expansion with recent additions in Côte d'Ivoire and Bahrain
Negative
- None.
Insights
REMAX's expansion into Malaysia strengthens its global real estate presence, though financial impact remains undetermined without revenue projections.
REMAX has expanded its global footprint by signing a regional franchise agreement in Malaysia, adding to its presence in over 110 countries and territories. Led by Kelly Ang, an entrepreneur with over 20 years of real estate experience, this expansion gives REMAX access to Malaysia's market of 35 million people.
The new franchise will be headquartered in Kuala Lumpur and aims to grow its network of Registered Estate Agents (REAs) and Real Estate Negotiators (RENs). The Malaysia operation has already received recognition through the 2025 International Prestige Brand Award from the Asia Excellence Entrepreneur Federation.
REMAX is supporting its international network with MAXRefer, a new AI-powered global referral platform designed to facilitate cross-border agent collaboration. This technology investment demonstrates REMAX's commitment to leveraging technology for international growth.
This Malaysian expansion follows recent franchise developments in Côte d'Ivoire (Western Africa) and Bahrain, indicating an accelerated international growth strategy. For REMAX, these expansions represent potential new revenue streams through franchise fees and royalties, though no specific financial projections were provided.
While franchise expansions typically generate immediate franchise fee revenue followed by ongoing royalty income, the material impact on REMAX's overall financial performance will depend on the success and scale of these operations relative to the company's existing business. Malaysia's growing real estate market could provide meaningful long-term growth opportunities, but investors should monitor future earnings reports to assess the actual financial contribution of these international expansions.
New region driven by REMAX value proposition and trusted brand reputation.
The newly launched operation is led by experienced entrepreneur and real estate expert Kelly Ang, who cited the REMAX reputation, international network and community-driven approach as key reasons for purchasing the rights to REMAX Malaysia in the thriving Southeast Asian nation with a population of 35 million.
"Having worked in the real estate industry for over two decades, I've developed a deep understanding of market dynamics and consumer needs," said Ang. "Our experience, paired with the robust support system at REMAX, positions us to thrive in this exciting new chapter."
Based in Kuala Lumpur, the capital and largest city, REMAX Malaysia plans to grow its roster of Registered Estate Agents (REAs) and Real Estate Negotiators (RENs) to support clients and communities across the country – all while leaning into the brand's global resources, elite education and productivity-driven culture.
The region's official launch has already garnered accolades, including the 2025 International Prestige Brand Award—presented by the Asia Excellence Entrepreneur Federation (AEEF)—recognizing the professionalism of REMAX Malaysia's affiliates and strength of the REMAX brand.
"REMAX and REMAX Malaysia share a commitment to integrity and client service," Ang added. "We're eager to deliver an elevated experience to both the professionals joining our team and the consumers we serve."
Shawna Gilbert, REMAX Senior Vice President of Global and Commercial, praised Ang's vision and leadership saying, "Kelly Ang is a driven, strategic professional with the expertise to establish REMAX Malaysia as a benchmark for real estate excellence throughout the country."
To further support its international network, REMAX recently launched MAXRefer, an AI-powered global referral platform. MAXReferSM simplifies every step of the referral process – from smart agent matching to secure tracking and built-in referral fee payments – making it easier than ever for REMAX agents to collaborate across borders.
"People recognize REMAX all around the world – and it's the community of outstanding professionals who make REMAX the trusted, productive, and unstoppable brand it is," said Gilbert. "It's our priority to provide global affiliates with the best resources, tools, and support they need to build their businesses."
This launch follows two international milestones: the sale of master franchise rights in Côte d'Ivoire, expanding the REMAX brand's presence across
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
FAQ
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