Top Hawaii Brokerage with 170 Agents Aligns with REMAX, Elevating Brand's Reach and Market Strength

Rhea-AI Summary

REMAX (NYSE:RMAX) has announced a significant expansion in Hawaii with the conversion of Better Homes and Gardens Real Estate Advantage Realty into the REMAX network. The strategic move, effective August 1, 2025, brings 6 offices and 170 high-performing agents under the REMAX Hawaii banner.

Led by industry leader Myron Kiriu, the converted brokerage is one of Hawaii's most decorated real estate firms, having received multiple awards including Hawaii's Best Real Estate Firm for 14 consecutive years. The expansion strengthens REMAX's presence in Hawaii's unique market, which serves both local residents and international buyers, particularly from Asia, South America, and Canada.

This conversion is part of REMAX's broader expansion strategy in 2025, which includes recent conversions in Illinois, Colorado, California, and Washington, as well as international growth with new operations in Côte d'Ivoire and Bahrain.

Positive

• Addition of 170 high-performing agents and 6 offices to REMAX network in Hawaii
• Integration of a highly decorated brokerage with 14 years of industry recognition
• Enhanced presence in Hawaii's valuable international real estate market
• Part of broader expansion with multiple successful conversions across U.S. and global markets

Negative

• None.

Insights

Real Estate Market Analyst

REMAX significantly expands in Hawaii by acquiring a top brokerage with 170 agents, strengthening its position in a strategically important luxury market.

REMAX's acquisition of Better Homes and Gardens Real Estate Advantage Realty represents a strategic expansion that immediately adds 170 high-performing agents and six offices across Hawaii. The converted brokerage brings substantial credibility, having been voted Hawaii's Best Real Estate Firm for 14 consecutive years by multiple publications.

This move is particularly valuable given Hawaii's unique market positioning. The state operates at the intersection of local and global demand, with strong interest from international buyers across Asia, South America, and Canada. The luxury second-home market is especially significant here, making it a high-value territory for REMAX's expansion strategy.

The timing aligns with REMAX's broader conversion momentum, with the company recently adding brokerages across Illinois, Colorado, California, and Washington. This pattern of acquisitions suggests an aggressive growth strategy focused on absorbing established, reputable firms rather than building new operations from scratch.

For REMAX, this represents an efficient market-share grab in a premium real estate market with higher-than-average transaction values. The addition of a decorated, locally-respected team provides immediate credibility in a market where reputation and community standing significantly impact success. This acquisition follows REMAX's international expansion pattern, as they've simultaneously established new operations in Côte d'Ivoire and Bahrain, reinforcing their focus on global market development.

Strategic move marks a major milestone in REMAX expansion, strengthening its position with elite talent and global reach

DENVER, July 30, 2025 /PRNewswire/ -- REMAX^®, the #1 name in real estate¹, continues to strengthen its global footprint with a major move in the Hawaii market, welcoming Better Homes and Gardens Real Estate Advantage Realty—led by industry powerhouse Myron Kiriu—into the REMAX network. The conversion, effective August 1, brings six offices and 170 high-performing agents under the REMAX Hawaii banner, marking a significant win in the brand's growth strategy.

Hawaii's real estate market is uniquely positioned at the intersection of local tradition and global demand. With eight major islands and a steady mix of native residents and international buyers—especially from Asia, South America, and Canada—the region sees strong interest in both primary homes and luxury second properties. REMAX Hawaii is now equipped to better serve these clients, leveraging the brand's global network and marketing tools.

With a presence in over 110 countries and territories, REMAX is recognized around the world for its productivity and professionalism. Its trusted reputation, modern tools and forward-thinking approach continue to attract top agents and brokerages, reinforcing REMAX as the smart choice for real estate professionals looking to grow.

"The power of the REMAX brand is being noticed," said Chris Lim, REMAX Chief Growth Officer. "We're building real momentum—attracting elite professionals who see great value in our platform, our culture, and our commitment to excellence. This is a new era for REMAX, and we're just getting started."

That momentum is accelerating in Hawaii. Under Kiriu's leadership, the brokerage—now known as REMAX Hawaii—has become one of the most decorated and respected real estate firms in the state. The team has been voted Hawaii's Best Real Estate Firm for 14 years by Honolulu Star-Advertiser readers and one of Honolulu's Best Real Estate Firms for 14 years by Honolulu Magazine readers. They've also been recognized as the Best of Hawaii Real Estate by KITV viewers for five years, and as the Best Real Estate Firm by Hawaii Home + Remodeling readers for three years. Beyond real estate performance, the company has been named one of Hawaii's Most Charitable Companies and one of the Top 250 Hawaii Businesses for eight years, one of the Fastest Growing Businesses for six years, and one of Hawaii's Best Places to Work for five years. This legacy of excellence, community commitment, and sustained growth positions REMAX Hawaii as a powerful addition to the REMAX network.

"Joining REMAX is a powerful step forward for our team," said Kiriu. "The brand's global reach, tech-forward vision and agent-first culture align perfectly with our values. We're excited to bring the REMAX advantage to our clients and communities across Hawaii."

Lim is excited as well: "This strategic move strengthens our presence in Hawaii and reflects our commitment to growing with the best in the business. Myron and his team embody the professionalism, productivity, and trust that define the REMAX brand. We're proud to welcome them into our network."

This Hawaii conversion is part of a broader wave of high-performing brokerages joining REMAX in 2025, reflecting the brand's continued appeal among elite professionals seeking a platform for growth, innovation, and global opportunity. Recent U.S. conversions include:

• REMAX Future (formerly REDCO Realty) – Illinois
• REMAX InMotion (formerly InMotion Group Properties) – Colorado
• REMAX AEGIS (formerly 3 Leaf Realty) – California
• REMAX Citibrokers (formerly Citibrokers Real Estate Company) – Washington

Globally, REMAX continues to expand its footprint with the recent launch of a new master franchise in Côte d'Ivoire and a new office in Bahrain—further demonstrating the brand's ongoing growth and its ability to attract top-tier talent in markets around the world.

¹MMR Strategy Group study of unaided awareness.

About the REMAX Network

As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.

Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements are often identified by the use of words such as "believe," "intend," "expect," "estimate," "plan," "outlook," "project," "anticipate," "may," "will," "would" and other similar words and expressions that predict or indicate future events or trends that are not statements of historical matters. Forward-looking statements include statements related to agent count; Motto open offices; franchise sales; revenue; the Company's outlook for the third quarter and full year 2025; non-GAAP financial measures; housing and mortgage market conditions; REMAX Hawaii, the conversion of a competitor brokerage to REMAX Hawaii and the benefits of the conversion, the real estate market in Hawaii, the power and appeal of the REMAX brand and the momentum of REMAX. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily accurately indicate the times at which such performance or results may be achieved. Forward-looking statements are based on information available at the time those statements are made and/or management's good faith belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. These risks and uncertainties include, without limitation, (1) changes in the real estate market or interest rates and availability of financing, (2) changes in business and economic activity in general, including enacted and proposed tariffs and other trade policies which could impact the global economy, (3) the Company's ability to attract and retain quality franchisees, (4) the Company's franchisees' ability to recruit and retain real estate agents and mortgage loan originators, (5) changes in laws and regulations, (6) the Company's ability to enhance, market, and protect its brands, (7) the Company's ability to implement its technology initiatives, (8) risks related to the Company's leadership transition, (9) fluctuations in foreign currency exchange rates, (10) the nature and amount of the exclusion of charges in future periods when determining Adjusted EBITDA is subject to uncertainty and may not be similar to such charges in prior periods, and (11) those risks and uncertainties described in the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission ("SEC") and similar disclosures in subsequent periodic and current reports filed with the SEC, which are available on the investor relations page of the Company's website at www.remaxholdings.com and on the SEC website at www.sec.gov. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. Except as required by law, the Company does not intend, and undertakes no obligation, to update this information to reflect future events or circumstances.

 

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SOURCE RE/MAX, LLC

FAQ

What is the impact of REMAX's expansion in Hawaii?

REMAX is adding 170 high-performing agents and 6 offices through the conversion of Better Homes and Gardens Real Estate Advantage Realty, significantly strengthening its presence in Hawaii's local and international real estate market.

When will Better Homes and Gardens Real Estate Advantage Realty join REMAX?

The conversion will become effective August 1, 2025, when the brokerage will officially operate under the REMAX Hawaii banner.

Who is leading REMAX's new Hawaii operation?

The Hawaii operation will be led by Myron Kiriu, whose brokerage has been voted Hawaii's Best Real Estate Firm for 14 years by Honolulu Star-Advertiser readers.

What other markets has REMAX expanded into in 2025?

REMAX has expanded through conversions in Illinois, Colorado, California, and Washington in the U.S., and internationally in Côte d'Ivoire and Bahrain.

What recognition has the new REMAX Hawaii brokerage received?

The brokerage has been recognized as Hawaii's Best Real Estate Firm for 14 years, named one of Hawaii's Most Charitable Companies, Top 250 Hawaii Businesses, Fastest Growing Businesses, and Best Places to Work.