Vegas Golden Knights and Richtech Robotics Partner to Help Shape the Future of Sports and Technology
Richtech Robotics (Nasdaq: RR) and the Vegas Golden Knights announced a strategic partnership to explore AI and service robotics in live sports, hospitality, and fan engagement starting in the 2025–2026 season. The collaboration will feature Richtech’s flagship robot ADAM (accelerated by NVIDIA Jetson Thor) in select activations and events to test precision bartending, barista service, fan interactions, sponsor experiences, and venue operations.
The rollout begins in November 2025, with ADAM appearing at the Nov 2 Vegas Golden Knights Foundation Charity Gala and a full gameday activation on Nov 8 at T-Mobile Arena, plus ongoing local appearances and branded activations across Las Vegas.
Richtech Robotics (Nasdaq: RR) e i Vegas Golden Knights hanno annunciato una partnership strategica per esplorare l'IA e la robotica di servizio nello sport dal vivo, nell'ospitalità e nell'interazione con i fan a partire dalla stagione 2025–2026. La collaborazione presenterà il robot di punta di Richtech ADAM (accelerato da NVIDIA Jetson Thor) in selezionate attivazioni ed eventi per testare il bartending di precisione, il servizio di barista, le interazioni con i fan, le esperienze degli sponsor e le operazioni degli impianti.
Il rollout inizierà a novembre 2025, con ADAM che apparirà al 2 novembre Gala di Beneficenza della Vegas Golden Knights Foundation e a una piena attivazione di giornata di gioco l'8 novembre al T-Mobile Arena, oltre a continue apparizioni locali e attivazioni con marchio in tutta Las Vegas.
Richtech Robotics (Nasdaq: RR) y los Vegas Golden Knights anunciaron una asociación estratégica para explorar IA y robótica de servicio en deportes en vivo, hospitalidad y participación de los fans a partir de la temporada 2025-2026. La colaboración contará con el robot insignia de Richtech ADAM (potenciado por NVIDIA Jetson Thor) en activaciones y eventos selectos para probar la coctelería de precisión, el servicio de barista, las interacciones con los aficionados, las experiencias de patrocinadores y las operaciones del recinto.
El despliegue comienza en noviembre de 2025, con ADAM en la Gala benéfica de la Vegas Golden Knights Foundation el 2 de noviembre y una activación completa del día del partido el 8 de noviembre en la T-Mobile Arena, además de apariciones locales continuas y activaciones de marca en Las Vegas.
Richtech Robotics (Nasdaq: RR) 와 Vegas Golden Knights 는 라이브 스포츠, 접객 서비스, 팬 참여에 AI 및 서비스 로봇공학을 도입하기 위한 전략적 파트너십을 발표했습니다. 2025-2026 시즌부터 시작됩니다. 이번 협업은 Richtech의 대표 로봇 ADAM (NVIDIA Jetson Thor로 가속) 를 일부 활성화 및 이벤트에서 선보이며, 정밀 바텐딩, 바리스타 서비스, 팬 상호작용, 스폰서 경험, 구장 운영 등을 테스트합니다.
롤아웃은 2025년 11월 시작으로, ADAM이 11월 2일 Vegas Golden Knights Foundation 자선 갈라 및 11월 8일 T-Mobile Arena에서의 전체 경기일 활성화에 등장하고, 라스베가스 전역에서 지속적인 현지 등장 및 브랜드 활성화를 이어갈 예정입니다.
Richtech Robotics (Nasdaq: RR) et les Vegas Golden Knights ont annoncé un partenariat stratégique pour explorer l'IA et la robotique de service dans le sport en direct, l'hôtellerie et l'engagement des fans à partir de la saison 2025-2026. La collaboration mettra en vedette le robot phare de Richtech ADAM (optimisé par NVIDIA Jetson Thor) lors d'activations et d'événements sélectionnés pour tester le bartending de précision, le service de barista, les interactions avec les fans, les expériences des sponsors et les opérations du lieu.
Le déploiement commence en novembre 2025, avec ADAM apparaissant lors du 2 novembre Vegas Golden Knights Foundation Charity Gala et une activation complète de la journée de match le 8 novembre à la T-Mobile Arena, ainsi que des apparitions locales continues et des activations de marque à travers Las Vegas.
Richtech Robotics (Nasdaq: RR) und die Vegas Golden Knights kündigten eine strategische Partnerschaft zur Erforschung von KI- und Servicerobotik im Live-Sport, Gastgewerbe und Fan-Engagement an, beginnend in der Saison 2025–2026. Die Zusammenarbeit wird Richtechs Flaggschiff-Roboter ADAM (beschleunigt durch NVIDIA Jetson Thor) in ausgewählten Activations und Veranstaltungen einsetzen, um Precisionsbartending, Barista-Service, Fan-Interaktionen, Sponsor-Erlebnisse und Veranstaltungsbetrieb zu testen.
Der Rollout beginnt im November 2025, wobei ADAM auf dem 2. November Vegas Golden Knights Foundation Charity Gala und einer vollständigen Game-Day-Activation am 8. November in der T-Mobile Arena zu sehen sein wird, plus fortlaufende lokale Auftritte und gebrandete Activations in ganz Las Vegas.
Richtech Robotics (نَسْدَاك: RR) و Vegas Golden Knights أعلنوا عن شراكة استراتيجية لاستكشاف الذكاء الاصطناعي وروبوتات الخدمة في الرياضات الحية والضيافة وتفاعل الجماهير اعتباراً من موسم 2025-2026. ستتضمن التعاون روبوت Richtech الرائد ADAM (معزز بواسطة NVIDIA Jetson Thor) في فعاليات واختبارات محددة لتجربة تحضير المشروبات بدقة، وخدمة القهوة، وتفاعل المشجعين، وتجارب الرعاة وعمليات الأماكن.
سيبدأ الإطلاق في نوفمبر 2025، مع ظهور ADAM في حفل 2 نوفمبر لجمعية Vegas Golden Knights Foundation الخيرية وفعالية يوم المباراة الكاملة في 8 نوفمبر في T-Mobile Arena، بالإضافة إلى ظهورات محلية مستمرة وت activations تحمل علامة تجارية في جميع أنحاء لاس فيغاس.
Richtech Robotics (纳斯达克：RR) 与 Vegas Golden Knights 宣布了一项战略伙伴关系，旨在从 2025-2026 赛季起，在现场体育、酒店业和球迷互动方面探索人工智能与服务机器人。该合作将展示 Richtech 的旗舰机器人 ADAM（由 NVIDIA Jetson Thor 加速），在精选的活动中测试精准调酒、咖啡师服务、球迷互动、赞助商体验和场馆运营。
该推广计划将于 2025 年 11 月启动，ADAM 将在 11 月 2 日 的 Vegas Golden Knights Foundation 慈善晚宴以及在 11 月 8 日 于 T-Mobile Arena 的全场比赛日激活中亮相，此外还将在拉斯维加斯各地进行持续的本地出场和品牌激活。
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Insights
Partnership pilots service-robot integration into live sports operations and fan engagement across the 2025–2026 season.
This collaboration places ADAM, Richtech Robotics’ flagship service robot, into venue operations and fan-facing activations at the T‑Mobile Arena starting in
The business mechanism is direct deployment: ADAM will perform precision bartending, barista tasks, fan interaction, and a gameday role (ringing the game siren). Real-world usage will generate operational data on throughput, reliability, and guest acceptance.
Dependencies and risks include integration with venue workflows, food-and-beverage partner requirements, safety and liability controls, and sustained staff acceptance. Technical uptime and regulatory/venue approvals will determine the program’s repeatability.
Watch for measured metrics from early activations over the
Tie-up with the Vegas Golden Knights accelerates Richtech’s commercial validation in hospitality and branded experiences.
The partnership leverages a high-profile franchise to showcase Richtech’s product to sponsors, vendors, and venue operators. Branded activations and sponsor collaborations create direct commercial exposure and sales lead opportunities.
Key dependencies include sponsorship terms, revenue-sharing arrangements with beverage partners, and conversion of activations into repeat commercial contracts. The announcement itself does not disclose financial terms or guaranteed rollouts.
Immediate items to monitor are the announced November activations, subsequent appearances at local events, and any disclosure of commercial agreements or sponsor commitments during the
Collaboration Between an NHL Franchise and a Service Robotics Company Explores How AI and Automation Can Transform Fan Experiences, Hospitality, and Live Entertainment.
LAS VEGAS, Oct. 27, 2025 (GLOBE NEWSWIRE) -- Richtech Robotics Inc. (Nasdaq: RR) (“Richtech”), a Nevada company and a provider of AI-driven robot solutions, and the Vegas Golden Knights today announced a landmark partnership that represents a defining step forward in how sports and technology come together. This collaboration marks one of the first service robotics partnerships in the National Hockey League, signaling a new era in how automation and artificial intelligence will help shape entertainment, hospitality, and fan engagement.
Known for blazing their own trail in professional hockey, the Vegas Golden Knights are again charting new territory, this time by joining forces with a fellow Las Vegas innovator. Richtech has built a reputation for bringing collaborative robots into unexpected settings, including restaurants, hotels, and event venues worldwide. Together, the Golden Knights and Richtech will explore how robotics and AI can enhance fan experiences, streamline operations, and redefine what’s possible for the future of live sports entertainment within Las Vegas.
“When the Vegas Golden Knights took the ice, they redefined what a championship franchise could mean for this city and for the sport,” said Matt Casella, President of Richtech Robotics. “Now, together, we’re setting a new standard — this time for hospitality and fan engagement. What started as a bold idea in Las Vegas will soon become the global benchmark for how robotics and live entertainment can come together to create unforgettable experiences.”
A Strategic Collaboration Rooted in Las Vegas Innovation
Las Vegas is the global capital of entertainment and hospitality, and both organizations see robotics as a key driver of its future growth. By partnering with the Vegas Golden Knights, one of the city’s most influential brands, Richtech Robotics will deepen its ties to leading beverage, hospitality, and venue operators. The collaboration will help Richtech understand how robotics can not only delight fans but also benefit sponsors, vendors, and event staff, creating a foundation for new business and next-generation experiences.
“The Vegas Golden Knights are always striving to push the boundaries of the fan experience,” said John Penhollow, Vegas Golden Knights President of Business Operations. “Richtech Robotics shares our passion for innovation, and together we’re exploring how technology can elevate and redefine what live sports can deliver. This partnership represents an exciting glimpse into the future of fan engagement.”
ADAM: The Face of a New Fan Experience
At the heart of this partnership is ADAM, Richtech’s flagship service robot accelerated by NVIDIA Jetson Thor. In accordance with the corporate sponsorship agreement, ADAM will be featured throughout the 2025–2026 season in select activations and events, offering fans an up-close look at a new kind of interactive gameday experience. From serving precision-crafted beverages at the T-Mobile Arena to engaging directly with fans, ADAM represents an important step in integrating service robotics into major sports experiences. ADAM combines precision bartending, barista skills, and customer engagement in one dynamic robot.
Multi-Event Partnership Launch
The partnership officially launches in November with a series of activations:
- November 2: ADAM will make his VIP debut at the Vegas Golden Knights Foundation Charity Gala, providing precision bartending to attendees.
- November 8: A full-scale gameday activation featuring ADAM in multiple capacities – from serving fans at a robot trailer at Toshiba Plaza before puck drop at T-Mobile Arena, to generating a historic moment when ADAM will ring the game siren, becoming the first robot to participate in this beloved Vegas Golden Knights tradition.
- Ongoing Appearances: ADAM will appear with Vegas Golden Knights branding at local Las Vegas events and conventions, offering fans interactive moments and exclusive giveaways, including team merchandise and game tickets. These opportunities demonstrate the potential for robotics to enhance fan engagement while collecting real-world insights on how automation can scale across sports venues.
- Future Activations: ADAM will appear at select Vegas Golden Knights games throughout the season, elevating tailgate and pre-game experiences with the robot trailer serving drinks at Toshiba Plaza. These events will also feature collaborations with leading beverage brand partners, showcasing how Richtech’s robots can deliver branded experiences that connect fans, sponsors, and venues in new ways.
About Richtech
Richtech Robotics develops advanced robotic solutions and the data infrastructure that makes them more intelligent. Guided by three strategic pillars — Industrial, Commercial, and Data — Richtech delivers dependable automation, consistent service performance, and continuous AI-driven improvement at scale. From factory floors to hospitality venues, our robots work alongside people to enhance efficiency, precision, and quality. Learn more at www.RichtechRobotics.com.
About Vegas Golden Knights
The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. Established by Owner and Chairman Bill Foley and his family, the Golden Knights were the most successful expansion franchise in North American professional sports history in 2017-18 and won the Stanley Cup in 2022-23. For the latest news and information on the Golden Knights visit vegasgoldenknights.com and follow the team on Facebook, X, Instagram and TikTok.
Forward Looking Statements
Certain statements in this press release are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may be identified by the use of forward-looking words such as “anticipate,” “believe,” “forecast,” “estimate,” “expect,” and “intend,” among others. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties.
These forward-looking statements are based on Richtech Robotic’s current expectations and actual results could differ materially. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements. Investors should read the risk factors set forth in Richtech Robotic’s Annual Report on Form 10-K/A, filed with the Securities and Exchange Commission (the “SEC”) on March 4, 2025 and periodic reports filed with the SEC on or after the date thereof. All of Richtech Robotic’s forward-looking statements are expressly qualified by all such risk factors and other cautionary statements. The information set forth herein speaks only as of the date thereof. New risks and uncertainties arise over time, and it is not possible for Richtech Robotic to predict those events or how they may affect Richtech Robotic. If a change to the events and circumstances reflected in Richtech Robotic’s forward-looking statements occurs, Richtech Robotic’s business, financial condition and operating results may vary materially from those expressed in Richtech Robotic’s forward-looking statements.
Readers are cautioned not to put undue reliance on forward-looking statements, and Richtech Robotic assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise.
Contact:
Investors:
CORE IR
Matt Blazei
ir@richtechrobotics.com
Media:
Timothy Tanksley
Director of Marketing
Richtech Robotics, Inc
press@richtechrobotics.com
702-534-0050
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FAQ
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