Riskified Champions Fraud Prevention as a Leading Partner of International Fraud Awareness Week 2025
During the critical holiday shopping season, Riskified calls for greater ecommerce safety to maintain consumer trust
Deloitte forecasts holiday ecommerce sales of
AI is reshaping both shopping behavior and criminal tactics at unprecedented speed. Riskified data shows that in Q3 2025, the number of merchants receiving orders from GenAI channels tripled compared to the beginning of the year. In Q3 alone, traffic from GenAI-powered shopping tools was 1.1–1.7 times riskier than typical search traffic. Alongside emerging risks from agentic commerce and AI-driven fraud schemes, this highlights the urgent need for merchants to protect transactions, operations, and customers with advanced strategies and technologies.
“Agents are fundamentally changing the way people shop, enabling greater convenience but also introducing new points of vulnerability,” said Jeff Otto, Chief Marketing Officer at Riskified. “Fraud teams are uniquely positioned to protect both merchants and consumers; they build the guardrails that enable the safe and confident adoption of ecommerce innovation. During the holiday season and beyond, our goal is to ensure all ecommerce channels are sustainable revenue drivers, not vectors for fraud and abuse.”
As an official supporter of International Fraud Awareness Week, Riskified has launched a series of initiatives designed to promote anti-fraud education and vigilance. A centerpiece of our efforts this year is the second annual billboard campaign powered by the New York Stock Exchange. Located in the heart of Times Square in
This initiative is a joint effort between Riskified and its ecommerce ecosystem partners — including AWS, Deloitte, Mastercard, Shopify, Salesforce Commerce Cloud, Fiserv, Checkout.com, and Aurus – aimed at helping consumers make informed decisions when shopping with brands that prioritize fraud protection.
Association of Certified Fraud Examiners president John Gill, J.D., CFE, said that the support of organizations around the world helps make International Fraud Awareness Week an effective tool in raising anti-fraud awareness.
“Fraud is an issue that unfortunately affects people from all walks of life around the world and it takes many forms,” said Gill. “Whether it’s a trusted employee stealing from a small business, or organized rings of fraudsters targeting seniors in our community, most people know someone who’s been victimized by fraud. That’s why it’s so important for organizations to join in this fight together to raise awareness during this week and beyond. It is a serious problem that requires a proactive approach toward preventing it and educating people is the first step.”
For more information about increasing awareness and reducing the risk of fraud during International Fraud Awareness Week, visit Riskified.com/FraudWeek.
About Riskified
Riskified (NYSE: RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, the Riskified ecommerce risk management platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at www.riskified.com.
About the Association of Certified Fraud Examiners
Based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20251117150907/en/
Corporate Communications:
Cristina Dinozo
Senior Director of Communications
press@riskified.com
Investor Relations:
Chett Mandel
Head of Investor Relations
ir@riskified.com
Source: Riskified
