Aeromexico Expands Strategic Partnership with Sabre to Power Smarter Pricing Decisions

Rhea-AI Summary

Sabre Corporation (NASDAQ: SABR) has expanded its strategic partnership with Aeromexico through the implementation of SabreMosaic™ solutions. The agreement includes the deployment of SabreMosaic Air Price IQ™ and SabreMosaic Ancillary IQ™, AI-driven tools designed to enhance pricing decisions and personalization.

Building on their 14-year partnership, these new solutions will enable Aeromexico to optimize airfare pricing using real-time data and AI, while personalizing ancillary offers based on traveler behavior. The airline, recently recognized as the most punctual airline of 2024 and early 2025, aims to maintain operational excellence and enhance customer experience through this technology upgrade.

SabreMosaic, powered by Google's AI and Cloud architecture, is designed to help airlines create, sell, and deliver personalized content to travelers through its modular and open technology structure.

Positive

• Extension of successful 14-year partnership with major airline client Aeromexico
• Implementation of new AI-driven solutions expanding Sabre's revenue streams
• Strategic collaboration with Google on AI technology enhances competitive position
• Strengthens presence in Latin American market through key airline partnership

Negative

• None.

Insights

Travel Technology Financial Analyst

Sabre's expanded Aeromexico partnership signals strong customer retention and successful upselling of premium AI-driven revenue optimization solutions.

This extended partnership between Sabre and Aeromexico marks a significant business development in the travel technology sector. The continuation of their 14-year relationship demonstrates strong client retention - a crucial health indicator for technology providers with recurring revenue models. More importantly, Aeromexico's adoption of Sabre's advanced AI solutions represents successful upselling of higher-value products to an existing customer.

The specific implementations - SabreMosaic Air Price IQ for dynamic airfare pricing and SabreMosaic Ancillary IQ for personalized ancillary offers - directly address airlines' pressing need to maximize revenue through intelligent pricing strategies and enhanced personalization. These tools leverage real-time data and AI to help airlines adapt to market conditions while improving passenger experience.

Strategically, this partnership highlights Sabre's technological evolution and investment in next-generation capabilities. The SabreMosaic platform is built on Google Cloud architecture with Google's AI technology, representing a significant advancement in Sabre's product offerings. This technology partnership with Google strengthens Sabre's competitive positioning in the airline retailing transformation landscape.

While financial terms remain undisclosed, securing expanded business with a major carrier like Aeromexico - described as "the most punctual airline of 2024 and first two months of 2025" - provides Sabre with a valuable reference customer in the Latin American market. For a travel technology provider like Sabre, this type of partnership expansion demonstrates product market fit and the company's ability to retain and grow relationships with established customers.

SOUTHLAKE, Texas and MEXICO CITY, May 5, 2025 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, today announced a new agreement with Aeromexico, the Mexico based global airline, to further enhance its retailing capabilities through SabreMosaic™.  As part of this partnership, Aeromexico will deploy SabreMosaic Air Price IQ^TM and SabreMosaic Ancillary IQ^TM solutions to enhance personalization and maximize revenue.

During a successful 14-year partnership, Aeromexico has relied on Sabre as its trusted technology partner to support its strategic vision and long-term growth objectives. With these new advanced AI-driven solutions, the airline will be able to dynamically adapt to evolving market conditions, improve operational efficiency, and provide unparalleled value to customers. SabreMosaic Air Price IQ optimizes airfare pricing using real-time data and AI, while SabreMosaic Ancillary IQ personalizes ancillary offers based on traveler behavior, helping to boost revenue and elevate the passenger experience.

"Sabre has been a key partner in Aeromexico's journey, and we are excited to extend this relationship as we continue to evolve our retailing strategy," said Mario Baez, Vice President, Revenue Management at Aeromexico. "By utilizing SabreMosaic Air Price IQ for dynamic pricing and SabreMosaic Ancillary IQ for personalized ancillary offers, we will ensure a more personalized experience for our passengers while optimizing revenue generation."

Aeromexico -- which recently celebrated 90 years of history and has been named the most punctual airline of 2024 and first two months of 2025 -- is focusing on maintaining operational excellence and elevated customer experience. Sabre, as a strategic partner, is critical in helping Aeromexico to achieve this goal.

"Aeromexico's decision to expand its partnership with Sabre is a testament to our shared commitment to innovation and excellence," said Gary Stone Vice President and LATAM Regional General Manager at Sabre. "As the industry continues to evolve, airlines need intelligent, data-driven solutions to remain competitive. By incorporating SabreMosaic AirPrice IQ and SabreMosaic Ancillary IQ into their retailing strategy, Aeromexico is positioning itself for long-term success, maximizing revenue potential while delivering highly relevant and personalized travel experiences."

SabreMosaic is Sabre's revolutionary offer and order retailing platform for airlines, powered by Google's industry-leading AI and Google Cloud architecture. Built for flexibility and speed, its modular and open technology structure enables airlines to dynamically create, sell, and deliver personalized content to travelers. Sabre and Google continue to collaborate on bringing industry-first applications of Generative AI to market, leveraging Google's proven frameworks for training and scaling AI models.

About Sabre Corporation

Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com.

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Media Contacts:

Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com

Fatin Said
sabrenews@sabre.com

Investors
Brian Evans
sabre.investorrelations@sabre.com

 

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SOURCE Sabre Corporation

FAQ

What new solutions is Aeromexico implementing from Sabre (SABR)?

Aeromexico is implementing SabreMosaic Air Price IQ and SabreMosaic Ancillary IQ, which are AI-driven solutions for optimizing airfare pricing and personalizing ancillary offers.

How will the new Sabre (SABR) technology benefit Aeromexico?

The technology will help Aeromexico dynamically adapt to market conditions, improve operational efficiency, optimize revenue through AI-driven pricing, and deliver personalized travel experiences.

What is the partnership history between Sabre (SABR) and Aeromexico?

Sabre and Aeromexico have maintained a successful 14-year partnership, with Sabre serving as Aeromexico's trusted technology partner supporting its strategic vision and growth objectives.

What is SabreMosaic and how does it work?

SabreMosaic is an offer and order retailing platform powered by Google's AI and Cloud architecture, enabling airlines to dynamically create, sell, and deliver personalized content to travelers through a modular and open technology structure.