Aeromexico Expands Strategic Partnership with Sabre to Power Smarter Pricing Decisions
Rhea-AI Summary
Sabre Corporation (NASDAQ: SABR) has expanded its strategic partnership with Aeromexico through the implementation of SabreMosaic™ solutions. The agreement includes the deployment of SabreMosaic Air Price IQ™ and SabreMosaic Ancillary IQ™, AI-driven tools designed to enhance pricing decisions and personalization.
Building on their 14-year partnership, these new solutions will enable Aeromexico to optimize airfare pricing using real-time data and AI, while personalizing ancillary offers based on traveler behavior. The airline, recently recognized as the most punctual airline of 2024 and early 2025, aims to maintain operational excellence and enhance customer experience through this technology upgrade.
SabreMosaic, powered by Google's AI and Cloud architecture, is designed to help airlines create, sell, and deliver personalized content to travelers through its modular and open technology structure.
Positive
- Extension of successful 14-year partnership with major airline client Aeromexico
- Implementation of new AI-driven solutions expanding Sabre's revenue streams
- Strategic collaboration with Google on AI technology enhances competitive position
- Strengthens presence in Latin American market through key airline partnership
Negative
- None.
News Market Reaction
On the day this news was published, SABR gained 3.69%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
During a successful 14-year partnership, Aeromexico has relied on Sabre as its trusted technology partner to support its strategic vision and long-term growth objectives. With these new advanced AI-driven solutions, the airline will be able to dynamically adapt to evolving market conditions, improve operational efficiency, and provide unparalleled value to customers. SabreMosaic Air Price IQ optimizes airfare pricing using real-time data and AI, while SabreMosaic Ancillary IQ personalizes ancillary offers based on traveler behavior, helping to boost revenue and elevate the passenger experience.
"Sabre has been a key partner in Aeromexico's journey, and we are excited to extend this relationship as we continue to evolve our retailing strategy," said Mario Baez, Vice President, Revenue Management at Aeromexico. "By utilizing SabreMosaic Air Price IQ for dynamic pricing and SabreMosaic Ancillary IQ for personalized ancillary offers, we will ensure a more personalized experience for our passengers while optimizing revenue generation."
Aeromexico -- which recently celebrated 90 years of history and has been named the most punctual airline of 2024 and first two months of 2025 -- is focusing on maintaining operational excellence and elevated customer experience. Sabre, as a strategic partner, is critical in helping Aeromexico to achieve this goal.
"Aeromexico's decision to expand its partnership with Sabre is a testament to our shared commitment to innovation and excellence," said Gary Stone Vice President and LATAM Regional General Manager at Sabre. "As the industry continues to evolve, airlines need intelligent, data-driven solutions to remain competitive. By incorporating SabreMosaic AirPrice IQ and SabreMosaic Ancillary IQ into their retailing strategy, Aeromexico is positioning itself for long-term success, maximizing revenue potential while delivering highly relevant and personalized travel experiences."
SabreMosaic is Sabre's revolutionary offer and order retailing platform for airlines, powered by Google's industry-leading AI and Google Cloud architecture. Built for flexibility and speed, its modular and open technology structure enables airlines to dynamically create, sell, and deliver personalized content to travelers. Sabre and Google continue to collaborate on bringing industry-first applications of Generative AI to market, leveraging Google's proven frameworks for training and scaling AI models.
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
SABR-F
Media Contacts:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
Fatin Said
sabrenews@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
FAQ
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