Sabre Shatters Industry Norms with First AI-Native, Classless Revenue Engine for Airlines, Reshaping Airline Economics and Closing a Decades-Old Industry Gap
Sabre (NASDAQ: SABR) launched SabreMosaic Continuous Revenue Optimizer (CRO) on October 14, 2025, an AI-native, classless pricing engine for airlines that delivers continuous price recommendations per shopping request.
Sabre says CRO can help airlines unlock up to 3.5% more revenue without adding capacity, builds on SabreMosaic (16 new products for 10+ airlines generating tens of millions in estimated incremental revenue), and runs on Sabre IQ backed by 50 petabytes of anonymized travel data. CRO is available as a standalone module or with SabreMosaic and was developed in partnership with Riyadh Air.
Sabre (NASDAQ: SABR) ha lanciato SabreMosaic Continuous Revenue Optimizer (CRO) il 14 ottobre 2025, un motore di prezzo AI-native, senza classi, per le compagnie aeree che offre raccomandazioni di prezzo continue per ogni richiesta di shopping.
Sabre sostiene che CRO possa aiutare le compagnie aeree a sbloccare fino al 3,5% di entrate in più senza aumentare la capacità, si basa su SabreMosaic (16 nuovi prodotti per oltre 10 compagnie aeree che generano decine di milioni di entrate incremental) e funziona su Sabre IQ supportato da 50 petabyte di dati di viaggio anonimi. CRO è disponibile come modulo autonomo o insieme a SabreMosaic ed è stato sviluppato in collaborazione con Riyadh Air.
Sabre (NASDAQ: SABR) lanzó SabreMosaic Continuous Revenue Optimizer (CRO) el 14 de octubre de 2025, un motor de precios nativo de IA, sin clases, para aerolíneas que ofrece recomendaciones de precio continuas por cada solicitud de compra.
Sabre afirma que CRO puede ayudar a las aerolíneas a desbloquear hasta un 3,5% más de ingresos sin aumentar la capacidad, se basa en SabreMosaic (16 nuevos productos para más de 10 aerolíneas que generan decenas de millones en ingresos incrementales estimados) y funciona sobre Sabre IQ respaldado por 50 petabytes de datos de viaje anonimizados. CRO está disponible como módulo independiente o junto con SabreMosaic y se desarrolló en asociación con Riyadh Air.
Sabre (NASDAQ: SABR)가 SabreMosaic Continuous Revenue Optimizer (CRO)를 2025년 10월 14일에 출시했습니다. 이는 항공사를 위한 AI-네이티브, 클래스를 넘나드는 가격 엔진으로 쇼핑 요청당 연속적인 가격 권고를 제공합니다.
Sabre는 CRO가 좌석 수를 늘리지 않고도 매출을 최대 3.5% 증가시킬 수 있다고 말합니다. 이는 SabreMosaic(10대 이상의 항공사를 위한 16개의 신규 제품이 수천만 달러의 추정 추가 매출을 창출) 위에 구축되며 50 페타바이트의 익명화된 여행 데이터에 의해 지원되는 Sabre IQ에서 작동합니다. CRO는 독립 모듈로도, SabreMosaic과 함께서도 사용할 수 있으며 Riyadh Air와의 파트너십으로 개발되었습니다.
Sabre (NASDAQ: SABR) a lancé SabreMosaic Continuous Revenue Optimizer (CRO) le 14 octobre 2025, un moteur de tarification intelligent, natif à l’IA, pour les compagnies aériennes qui livre des recommandations de prix continues pour chaque requête d’achat.
Sabre affirme que CRO peut aider les compagnies aériennes à débloquer jusqu’à 3,5 % de revenus en plus sans augmenter la capacité, s’appuie sur SabreMosaic (16 nouveaux produits pour plus de 10 compagnies aériennes générant des dizaines de millions de revenus supplémentaires estimés) et fonctionne sur Sabre IQ soutenu par 50 pétaoctets de données de voyage anonymisées. CRO est disponible en tant que module autonome ou avec SabreMosaic et a été développé en partenariat avec Riyadh Air.
Sabre (NASDAQ: SABR) hat am 14. Oktober 2025 SabreMosaic Continuous Revenue Optimizer (CRO) eingeführt, einen KI-nativen, klassenlosen Preisgestaltungs-Engine für Fluggesellschaften, die kontinuierliche Preisempfehlungen pro Suchanfrage liefert.
Sabre behauptet, CRO könne Fluggesellschaften helfen, bis zu 3,5 % mehr Umsatz zu erschließen, ohne Kapazität zu erhöhen. Es baut auf SabreMosaic auf (16 neue Produkte für mehr als 10 Fluggesellschaften, die zehntausende Millionen an geschätztem zusätzlichem Umsatz generieren) und läuft auf Sabre IQ, unterstützt von 50 Petabytes an anonymisierten Reise-Daten. CRO ist als eigenständiges Modul oder zusammen mit SabreMosaic verfügbar und wurde in Partnerschaft mit Riyadh Air entwickelt.
ساتراي (المُدرجة في ناسداك: SABR) أطلق SabreMosaic Continuous Revenue Optimizer (CRO) في 14 أكتوبر 2025، وهو محرك تسعير قائم على الذكاء الاصطناعي أصيل، لا يعتمد على فئات، لشركات الطيران يوفر توصيات سعر مستمرة لكل طلب تسوّق.
تقول ساбре إن CRO يمكن أن يساعد شركات الطيران في فتح حتى 3.5% من العوائد الإضافية دون زيادة السعة، وهو يعتمد على SabreMosaic (16 منتجًا جديدًا لـ 10+ شركات طيران تولد عشرات الملايين من العوائد الإضافية المقدّرة)، ويعمل على Sabre IQ المدعوم بـ 50 بيتابايت من بيانات السفر المجهولة. CRO متاح كوحدة مستقلة أو مع SabreMosaic وتم تطويره بالشراكة مع Riyadh Air.
Sabre (NASDAQ: SABR) 于 2025 年 10 月 14 日 推出 SabreMosaic Continuous Revenue Optimizer (CRO)，这是一个面向航空公司的 AI 原生、无类别的定价引擎，能够对每次购物请求提供持续的价格推荐。
Sabre 表示 CRO 可以帮助航空公司在不增加容量的情况下实现 最高 3.5% 的额外收入，并以 SabreMosaic 为基础（为 10 多家航空公司提供的 16 个新产品，带来数千万美元的估计增量收入），在由 50PB 的匿名旅行数据支持的 Sabre IQ 上运行。CRO 既可作为独立模块使用，也可与 SabreMosaic 一起使用，并且是与 Riyadh Air 合作开发的。
- Up to 3.5% estimated revenue uplift for airlines
- 16 new products delivered via SabreMosaic to 10+ airlines
- 50 petabytes of aggregated anonymized travel intelligence powering CRO
- Many partners still operate with fare rules, requiring a hybrid environment
- Revenue uplift is an estimate and not guaranteed for all carriers
Insights
Sabre launches an AI-native, classless pricing engine claiming up to
Sabre positions SabreMosaic Continuous Revenue Optimizer (CRO) as a modular, AI-driven system that replaces legacy fare‑class logic with continuous, segment‑based pricing for each shopping request. The product ties Sabre's proprietary data and Sabre IQ AI layer to real‑time demand, booking patterns, and competitive signals to recommend optimal prices per customer. The vendor states CRO can lift overall airline revenue by up to
Key dependencies and risks include the practicalities of operating a hybrid environment where many partners still use fare rules, the accuracy and neutrality of the underlying data sets, and integration complexity with existing offer-and-order stacks. The announced partnership with Riyadh Air lowers adoption risk by providing an early reference, but the claim of measurable revenue gains depends on live deployment scale, data quality, and how incumbent distribution partners handle classless offers.
Watch for three concrete signals over the next 6–18 months: rollout milestones and customer case metrics (published uplift and sample size), integration results with major distribution channels, and any disclosed customer contracts or ARR impact from
Continuous Revenue Optimizer harnesses AI-powered innovation to help airlines unlock up to 3.5 percent more revenue by delivering the right price to the right customer at the right time
Built in partnership with Riyadh Air, CRO expands on the momentum of SabreMosaic, the modular, AI-native platform introduced last year that has already delivered more than 16 new products for over 10 airline customers, generating tens of millions of dollars in estimated incremental revenue to its airline users. The new solution combines Sabre's proprietary data and algorithms with Sabre's AI capabilities to continuously determine the optimal price for every seat per customer segment.
By analyzing real-time demand, booking patterns and competitive market conditions, CRO enables airlines to present each passenger with the most relevant and competitive fare for their journey. This helps travelers find offers that best match their preferences, while allowing airlines to adjust pricing—sometimes downward—to absorb additional demand and thereby increase total revenue. In doing so, airlines can achieve up to a
CRO is powered by Sabre IQ, Sabre's systemic AI layer combining proprietary algorithms with the scale of its Travel Data Cloud. With over 50 petabytes of aggregated, anonymized travel intelligence, this foundation gives Sabre the richest base of travel industry knowledge anywhere. Sabre's data and AI infrastructure enables smarter pricing, retailing, and servicing at scale. CRO exemplifies how Sabre applies this capability to deliver measurable airline results today.
"The next paradigm shift in revenue optimization is here," said Mike Reyes, Senior Vice President, Product Management at Sabre. "We are thrilled to be making this technical leap forward with Riyadh Air, a likeminded partner who has gone on the journey with us to reimagine what the future of revenue optimization can look like."
Reyes explains, "Continuous Revenue Optimizer applies the science of real-time pricing to airline retailing in a way that helps airlines meet customer and business objectives while moving to a fully modern offer and order-based environment. What excites me most about our approach is that we've used Sabre IQ to help the next generation of airline analysts embrace this new technology easier than ever before, helping our airlines deliver faster, measurable revenue gains."
Through this partnership with Sabre, and as the industry's first airline to employ this revolutionary solution, Riyadh Air is fine-tuning its pricing science to maximize revenue opportunities while navigating a hybrid environment where most partners still operate with fare rules.
"We have a bold vision to reimagine the entire traveler experience," said Shihaj Kutty, VP Pricing and Revenue Management at Riyadh Air. "With a digitally-savvy population to serve, we knew we needed cutting-edge technology to understand our customers in new ways, so that we could present relevant and optimized offers at the time of search and shop. Sabre's legacy of expertise in this area, paired with their innovative approach to solving this problem, gave us confidence that Sabre was the right partner.
When evaluating technology to meet this need, what set CRO apart was its approach to segment-based continuous pricing, allowing us to balance commercial performance with traveler value – all while supporting the long-term growth of our business," said Kutty.
The introduction of CRO comes at a time when airlines are under increasing pressure to optimize every seat sold. A study from MIT1 found that airlines implementing segmented continuous pricing—especially classless models—can achieve revenue gains of
CRO was previewed during Sabre's keynote session at the recent T2RL Engage conference, where executives from Riyadh Air joined Sabre leaders on stage to share their firsthand experiences. Their joint presence underscored the industry momentum behind classless revenue management and the accelerating adoption of next generation offer and order capabilities.
Following the announcement at T2RL Engage, CRO is available for any airline to purchase as a standalone module, or in conjunction with the SabreMosaic platform.
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About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a broad spectrum of travel businesses including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that enable its clients to operate more efficiently, generate revenue and offer personalised travel experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers worldwide. Headquartered in
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1 Long, Y., Belobaba, P. Airline revenue management with segmented continuous pricing: methods and competitive effects. J Revenue Pricing Manag 23, 14–27 (2024). https://doi.org/10.1057/s41272-023-00462-6
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FAQ
What is SabreMosaic Continuous Revenue Optimizer (CRO) launched by SABR on October 14, 2025?
How much additional revenue does SABR claim CRO can generate for airlines?
Which airline partnered with Sabre to develop CRO and is the first to employ it?
Is SabreMosaic CRO available to other airlines and how is it sold?
What data and AI infrastructure does SABR use to power CRO?
