The next travel influencer isn't a person… It's a conversation.
Sabre (NASDAQ: SABR) released a whitepaper, Chat As the New Influencer: From Conversations to Clicks, forecasting a shift to conversational commerce in travel on Oct 16, 2025. The paper positions agentic AI as a new UI that turns discovery into instant booking, arguing over half of travelers using agentic AI find options they otherwise would not. Sabre highlights its SabreMosaic platform built on Google Vertex AI and Gemini, plus Sabre IQ and IQ Assurance layers for personalization, explainability, and compliance.
The paper urges travel brands to adopt conversational interfaces, rethink merchandising, and prioritize trust and governance.
Sabre (NASDAQ: SABR) ha pubblicato un whitepaper, Chat As the New Influencer: From Conversations to Clicks, prevedendo un passaggio al commercio conversazionale nel turismo entro il 16 ottobre 2025. Il documento presenta l'IA agentic come una nuova interfaccia utente che trasforma la scoperta in prenotazione istantanea, sostenendo che oltre la metà dei viaggiatori che utilizzano l'IA agentic trovano opzioni altrimenti irraggiungibili. Sabre evidenzia la sua piattaforma SabreMosaic costruita su Google Vertex AI e Gemini, oltre agli strati Sabre IQ e IQ Assurance per la personalizzazione, spiegabilità e conformità.
Il documento esorta i marchi di viaggi ad adottare interfacce conversationali, ripensare il merchandising e dare priorità a fiducia e governance.
Sabre (NASDAQ: SABR) publicó un libro blanco, Chat As the New Influencer: From Conversations to Clicks, prevé un cambio hacia el comercio conversacional en viajes para el 16 de oct de 2025. El documento presenta la IA agentic como una nueva interfaz de usuario que convierte el descubrimiento en reservas instantáneas, sosteniendo que más de la mitad de los viajeros que utilizan la IA agentic encuentran opciones que de otra manera no verían. Sabre destaca su plataforma SabreMosaic construida sobre Google Vertex AI y Gemini, además de las capas Sabre IQ e IQ Assurance para personalización, explicabilidad y cumplimiento. El texto insta a las marcas de viajes a adoptar interfaces conversacionales, replantear el merchandising y dar prioridad a la confianza y la gobernanza.
Sabre (NASDAQ: SABR)가 백서를 발표했습니다, Chat As the New Influencer: From Conversations to Clicks, 2025년 10월 16일에 여행에서 대화형 커머스로의 전환을 예측합니다. 이 문서는 에이전틱 AI를 발견을 즉시 예약으로 바꾸는 새로운 UI로 제시하며, 에이전틱 AI를 사용하는 여행자의 절반 넘기가 그렇지 않았다면 발견하지 못했을 옵션을 찾는다고 주장합니다. Sabre는 SabreMosaic 플랫폼을 Google Vertex AI 및 Gemini 위에 구축했고, 맞춤화, 설명 가능성 및 규정 준수를 위한 Sabre IQ와 IQ Assurance 계층을 강조합니다. 이 문서는 여행 브랜드에 대화형 인터페이스 채택, 머천다이징 재고, 신뢰 및 거버넌스 우선순위를 촉구합니다.
Sabre (NASDAQ: SABR) a publié un livre blanc, Chat As the New Influencer: From Conversations to Clicks, prédisant un passage au commerce conversationnel dans le domaine du voyage pour le 16 octobre 2025. Le document présente le IA agentic comme une nouvelle interface utilisateur qui transforme la découverte en réservation instantanée, argumentant que plus de la moitié des voyageurs utilisant l'IA agentic trouvent des options autrement inaccessibles. Sabre met en valeur sa plateforme SabreMosaic, construite sur Google Vertex AI et Gemini, ainsi que les couches Sabre IQ et IQ Assurance pour la personnalisation, l'explicabilité et la conformité. Le document exhorte les marques de voyage à adopter des interfaces conversationnelles, à repenser le merchandising et à donner la priorité à la confiance et à la gouvernance.
Sabre (NASDAQ: SABR) hat ein Whitepaper veröffentlicht, Chat As the New Influencer: From Conversations to Clicks, das am 16. Oktober 2025 eine Verschiebung zum konversationellen Handel im Reisen prognostiziert. Das Papier positioniert agentic AI als neue Benutzeroberfläche, die Entdeckung in Sofortbuchungen verwandelt, und argumentiert, dass mehr als die Hälfte der Reisenden, die agentic AI nutzen, Optionen finden, die sie sonst nicht finden würden. Sabre hebt seine SabreMosaic-Plattform hervor, aufgebaut auf Google Vertex AI und Gemini, plus Sabre IQ und IQ Assurance-Schichten für Personalisierung, Nachvollziehbarkeit und Compliance.
Sabre (بورصة ناسداك: SABR) أصدرت ورقة بيضاء بعنوان Chat As the New Influencer: From Conversations to Clicks، وتتوقع الانتقال إلى التجارة الاستهلاكية القائمة على المحادثات في السفر بحلول 16 أكتوبر 2025. تُقدم الورقة الذكاء الاصطناعي الوكلي كواجهة مستخدم جديدة تحوّل الاكتشاف إلى حجز فوري، وتؤكد أن أكثر من نصف المسافرين الذين يستخدمون الذكاء الاصطناعي الوكلي يعثرون على خيارات لم يسبق أن وجدوا مثلها. تبرز Sabre منصتها SabreMosaic المبنية على Google Vertex AI و Gemini، إضافة إلى طبقات Sabre IQ و IQ Assurance من أجل التخصيص، والشرح، والامتثال.
Sabre (NASDAQ: SABR) 发布了一份白皮书, Chat As the New Influencer: From Conversations to Clicks, 预测旅行领域将转向对话式商业，时间为 2025年10月16日。该论文将 agentic AI 视为一种新的 UI，它将发现变成即时预订，并主张使用 agentic AI 的旅客一半以上能够发现他们本来找不到的选项。Sabre 强调其建立在 Google Vertex AI 与 Gemini 上的 SabreMosaic 平台，以及用于个性化、可解释性和合规性的 Sabre IQ 与 IQ Assurance 层。
- SabreMosaic deployed on Google Vertex AI and Gemini
- Paper reports over 50% of agentic-AI users discover new travel options
- IQ Assurance Layer intended to ensure explainability, security, and compliance
- No revenue, customer wins, or timelines disclosed to quantify adoption
- Broad claim of a ‘seismic shift’ without third-party adoption metrics or pilots
Insights
Sabre positions conversational, agentic AI as a new travel retailing channel and highlights product integrations and governance layers.
Sabre frames conversational commerce as a shift from inspiration to conversion, and describes how its SabreMosaic™ platform, built on Google Vertex AI and Gemini, plus a Sabre IQ AI Layer and IQ Assurance Layer, would enable personalized, explainable booking dialogues across chat, voice, and AI agents. The business mechanism is clear: embed AI-driven conversation as a user interface to speed intent-to-book conversions and expand discovery beyond current channels.
The outcome depends on adoption by travel brands, integration with supplier systems, and acceptance of governance and transparency claims. Claims that "over half of travelers using agentic AI discover options they wouldn't have found otherwise" is presented as demand creation; that is a usage claim to monitor rather than a verified financial result. Operational risks include integration complexity, data-sharing agreements, and whether the described explainability and compliance layers meet enterprise standards.
Watch for concrete adoption signals over the next 12–24 months: partner integrations using SabreMosaic™, pilot results demonstrating measurable conversion lift, and third-party attestations of the IQ Assurance Layer's explainability and security. The whitepaper launches the narrative; measurable commercial impact requires documented deployments and performance metrics within a one- to two-year horizon.
Sabre unveils groundbreaking, new whitepaper on agentic AI and conversational commerce, calling it one of the most disruptive shifts in travel tech history
Unlike online shopping for something with low complexity, like the perfect red sweater – where buying is visual and logistics are predictable – shopping for travel isn't just about choosing a destination; it's about syncing flights, hotels, ground transport, and availability across multiple travelers, all shaped by where you live, where you're going and how you'll get there. While social media has undeniably influenced travel decisions over the last several years, the complex travel industry has never been able to fully harness the look-to-shop commerce pipeline… until now.
"Conversational commerce is more than 'just' a tech trend for the travel industry; it's a generational leap," said Jen Catto, Chief Marketing Officer at Sabre. "It will collapse the distance between desire and delivery, turning complexity into conversion and transforming every traveler into their own influencer. Talk is no longer cheap. It's AI-powered and driving revenue."
The whitepaper outlines a compelling vision for the future of travel retailing:
- Social commerce inspires travel purchases. Conversational commerce will convert. While social platforms spark wanderlust, they fall short on trust and infrastructure. Agentic AI closes the gap, turning intent into action in seconds.
- AI is expanding the market. Over half of travelers using agentic AI discover options they wouldn't have found otherwise, signaling true demand creation, not just share shift.
- The storefront is changing, and agentic AI is the new UI. Travel won't just be sold on websites and apps. It will be co-created in chat windows, voice assistants, and AI agents.
- Trust will be the new currency. As AI adoption accelerates, transparency, governance, and data integrity will separate leaders from laggards.
With this shift, it's finally the travel industry's turn to lead the next digital revolution. Sabre is driving this transformation to a new frontier.
Through its SabreMosaic™ platform, Sabre is deploying enterprise-grade AI built on Google's Vertex AI and Gemini solutions, powered by Sabre's industry-leading curated travel data cloud. Its Sabre IQ AI Layer personalizes interactions at scale, while its IQ Assurance Layer ensures outputs are explainable, secure, and compliant.
"Sabre isn't just responding to change, we're setting the pace," said Garry Wiseman, Chief Product and Technology Officer at Sabre. "We're building the platforms to turn conversations into commerce, and commerce into loyalty. This is travel retailing reimagined – from static search to dynamic, personalized dialogue."
The paper calls on travel brands, retailers, and suppliers to act now: embrace conversational interfaces, rethink merchandising, and build for trust. As traveler expectations evolve, the winners will be those who meet them inside the conversation with speed, relevance, and confidence.
Read the complete perspective from Sabre here.
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About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a broad spectrum of travel businesses including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that enable its clients to operate more efficiently, generate revenue and offer personalised travel experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers worldwide. Headquartered in
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SOURCE Sabre Corporation
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