Sagtec Global Expands Product Portfolio with AI Chatbot Service to Strengthen F&B Market Penetration
Sagtec Global (NASDAQ: SAGT) has launched an AI-powered chatbot service to enhance customer interaction and operational efficiency in Malaysia's F&B sector. The chatbot integrates with Sagtec's POS and online ordering platforms, offering features like smart ordering, reservation management, menu guidance, and customer support across multiple digital channels.
The rollout begins with selected F&B partners in May 2025, expanding nationwide in Q3 2025, followed by regional expansion into Indonesia, Singapore, and Thailand. This launch aligns with Malaysia's growing food service market, projected to reach US$28 billion by 2030 with a 13.26% CAGR. The online food delivery segment is expected to hit US$3.2 billion in 2025, growing at a 9.62% CAGR through 2029.
Sagtec Global (NASDAQ: SAGT) ha lanciato un servizio di chatbot alimentato dall'IA per migliorare l'interazione con i clienti e l'efficienza operativa nel settore F&B della Malesia. Il chatbot si integra con i sistemi POS e le piattaforme di ordinazione online di Sagtec, offrendo funzionalità come ordinazioni intelligenti, gestione delle prenotazioni, guida al menu e supporto clienti attraverso più canali digitali.
Il lancio inizierà con partner F&B selezionati a maggio 2025, espandendosi a livello nazionale nel terzo trimestre del 2025, seguito da un'espansione regionale in Indonesia, Singapore e Thailandia. Questo lancio si allinea con il crescente mercato dei servizi alimentari in Malesia, che si prevede raggiunga 28 miliardi di dollari USA entro il 2030 con un CAGR del 13,26%. Si prevede che il segmento della consegna di cibo online raggiunga 3,2 miliardi di dollari USA nel 2025, crescendo a un CAGR del 9,62% fino al 2029.
Sagtec Global (NASDAQ: SAGT) ha lanzado un servicio de chatbot impulsado por IA para mejorar la interacción con los clientes y la eficiencia operativa en el sector de F&B de Malasia. El chatbot se integra con los sistemas POS y las plataformas de pedidos en línea de Sagtec, ofreciendo características como pedidos inteligentes, gestión de reservas, orientación del menú y soporte al cliente a través de múltiples canales digitales.
El lanzamiento comenzará con socios de F&B seleccionados en mayo de 2025, expandiéndose a nivel nacional en el tercer trimestre de 2025, seguido de una expansión regional a Indonesia, Singapur y Tailandia. Este lanzamiento se alinea con el creciente mercado de servicios de alimentos de Malasia, que se proyecta que alcanzará 28 mil millones de dólares estadounidenses para 2030 con una Tasa de Crecimiento Anual Compuesta (CAGR) del 13,26%. Se espera que el segmento de entrega de comida en línea alcance 3,2 mil millones de dólares estadounidenses en 2025, creciendo a una CAGR del 9,62% hasta 2029.
사그텍 글로벌 (NASDAQ: SAGT)이 말레이시아 F&B 부문의 고객 상호작용 및 운영 효율성을 향상시키기 위해 AI 기반의 챗봇 서비스를 출시했습니다. 이 챗봇은 사그텍의 POS 및 온라인 주문 플랫폼과 통합되어 스마트 주문, 예약 관리, 메뉴 안내 및 여러 디지털 채널을 통한 고객 지원과 같은 기능을 제공합니다.
출시는 2025년 5월에 선택된 F&B 파트너와 함께 시작되며, 2025년 3분기에는 전국으로 확대되고, 이후 인도네시아, 싱가포르 및 태국으로 지역 확장이 이루어질 예정입니다. 이 출시는 말레이시아의 성장하는 식품 서비스 시장과 일치하며, 2030년까지 280억 달러에 이를 것으로 예상되며, 13.26%의 연평균 성장률(CAGR)을 기록할 것입니다. 온라인 음식 배달 부문은 2025년까지 32억 달러에 이를 것으로 예상되며, 2029년까지 9.62%의 CAGR로 성장할 것으로 보입니다.
Sagtec Global (NASDAQ: SAGT) a lancé un service de chatbot alimenté par l'IA pour améliorer l'interaction avec les clients et l'efficacité opérationnelle dans le secteur de la restauration et des boissons (F&B) en Malaisie. Le chatbot s'intègre aux systèmes de point de vente (POS) et aux plateformes de commande en ligne de Sagtec, offrant des fonctionnalités telles que la commande intelligente, la gestion des réservations, l'orientation du menu et le support client à travers plusieurs canaux numériques.
Le déploiement débutera avec des partenaires F&B sélectionnés en mai 2025, s'étendant à l'échelle nationale au troisième trimestre 2025, suivi d'une expansion régionale en Indonésie, à Singapour et en Thaïlande. Ce lancement s'aligne avec le marché croissant des services alimentaires en Malaisie, qui devrait atteindre 28 milliards de dollars américains d'ici 2030 avec un TCAC de 13,26%. Le segment de la livraison de nourriture en ligne devrait atteindre 3,2 milliards de dollars américains en 2025, avec une croissance de 9,62% de TCAC jusqu'en 2029.
Sagtec Global (NASDAQ: SAGT) hat einen KI-gestützten Chatbot-Service gestartet, um die Kundeninteraktion und die Betriebseffizienz im F&B-Sektor Malaysias zu verbessern. Der Chatbot integriert sich in die POS- und Online-Bestellplattformen von Sagtec und bietet Funktionen wie intelligentes Bestellen, Reservierungsmanagement, Menüführung und Kundenservice über mehrere digitale Kanäle.
Die Einführung beginnt im Mai 2025 mit ausgewählten F&B-Partnern und wird im dritten Quartal 2025 landesweit ausgeweitet, gefolgt von einer regionalen Expansion nach Indonesien, Singapur und Thailand. Dieser Launch steht im Einklang mit dem wachsenden Gastronomiemarkt Malaysias, der voraussichtlich 28 Milliarden US-Dollar bis 2030 erreichen wird, mit einer jährlichen Wachstumsrate (CAGR) von 13,26%. Der Online-Lieferdienst wird voraussichtlich 3,2 Milliarden US-Dollar im Jahr 2025 erreichen und bis 2029 mit einer CAGR von 9,62% wachsen.
- Launch of new AI chatbot service expands product portfolio and revenue streams
- Strategic entry into growing Malaysian food service market worth US$15B
- Planned expansion into multiple Southeast Asian markets
- Integration with existing POS and ordering platforms strengthens product ecosystem
- Revenue impact and pricing details not disclosed
- Faces competition in rapidly evolving digital F&B market
- Success dependent on F&B partner adoption rates
Insights
Sagtec's new AI chatbot launch represents a strategic product expansion into high-growth automation tools for F&B businesses, addressing real operational pain points while creating potential for meaningful revenue growth. The integration with their existing POS and online ordering systems creates a stronger value proposition by offering a comprehensive digital solution that handles customer interactions across multiple touchpoints.
The timing is particularly advantageous given the projected
Most significant is Sagtec's geographic expansion strategy - starting with Malaysia before moving into Indonesia, Singapore and Thailand. This phased approach allows for product refinement before wider deployment, potentially creating multiple growth vectors across Southeast Asia. The solution's ability to integrate with popular messaging platforms (WhatsApp, Facebook Messenger) removes adoption barriers for both businesses and end customers.
This product move demonstrates Sagtec's evolution from simply providing software tools to delivering intelligent automation solutions that can drive margin improvements for customers while creating sticky, recurring revenue opportunities for Sagtec itself.
Sagtec's AI chatbot launch represents a calculated market penetration strategy targeting the rapidly evolving F&B sector in Southeast Asia. By addressing operational efficiency through automation, the company is positioning itself at the critical intersection of two growth vectors: the expanding food service market (
The phased rollout approach - starting with selected partners in Malaysia before nationwide expansion and eventual regional growth - demonstrates disciplined execution that allows for refinement before scaling. This reduces implementation risks while creating multiple expansion opportunities across different timeframes (immediate, Q3 2025, and beyond).
Particularly noteworthy is how the chatbot extends Sagtec's ecosystem value by integrating with their existing POS and ordering platforms. This creates deeper customer lock-in and potential for increased average revenue per account. The feature set addresses both operational efficiency (order management, reservations) and revenue enhancement (promotions, upselling high-margin items) - a compelling dual value proposition.
The Southeast Asian expansion strategy is structured logically, starting with Indonesia (largest market by population) followed by Singapore and Thailand. This provides a clear growth roadmap that leverages both Sagtec's existing regional presence and the
KUALA LUMPUR, Malaysia, April 11, 2025 (GLOBE NEWSWIRE) -- Sagtec Global Limited (NASDAQ: SAGT) (“Sagtec” or the “Company”), a leading provider of customizable software solutions, today announced the launch of its AI-powered chatbot service, designed to elevate customer interaction and improve operational efficiency for F&B businesses in Malaysia.
Seamlessly integrated with Sagtec’s point-of-sale (POS) and online ordering platforms, the new AI chatbot enables restaurants, cafes, and food chains to deploy intelligent virtual assistants capable of engaging with customers in real time. These AI-driven bots are designed to streamline operations by managing customer inquiries, processing orders, handling reservations, promoting offers, and collecting feedback – all through digital touchpoints such as web chat and popular messaging platforms.
Sagtec will commence onboarding selected F&B partners in May 2025, with a nationwide rollout across Malaysia planned for the third quarter of the year. Looking ahead, the company will also extend the AI Chatbot service into regional markets, starting with Indonesia and followed by expansion into neighboring countries such as Singapore and Thailand.
Key features of the AI Chatbot include:
- Smart Ordering Handling: Accept and manage delivery and pickup orders through WhatsApp, Facebook Messenger, and integrated web chat channels.
- Reservation and Queue Management: Automated table bookings and provide real-time updates on waiting times to enhance customer experience and optimize in-store operations.
- Menu Guidance and Promotions: Instantly respond to inquiries about menu items, allergens, and pricing, while promoting current promotions and high-margin offerings.
- Customer Support and Feedback Collection: Provide immediate responses to frequently asked questions and gather valuable post-meal feedback to drive service improvements and customer satisfaction.
The launch comes at a pivotal time for Malaysia’s F&B industry. According to Mordor Intelligence, the Malaysian food service market is projected to grow from approximately US
This rapid growth is being fueled by shifting consumer behavior, with an increasing preference for convenience and digital-first experiences. Mobile apps have become the preferred method for placing food orders, further reinforcing the need for intelligent, automated customer engagement solutions.
As customer retention remains a key driver of success in the food industry, this digital transformation is unlocking new opportunities for innovation. Sagtec’s AI chatbot positions the company – and its F&B clients – at the forefront of this evolution, enabling them to deliver personalized, responsive service while optimizing resources and boosting revenue.
“As customer expectations evolve and digital engagement becomes a cornerstone of the F&B experience, automation is no longer a future trend – it’s a present-day necessity. Our AI chatbot service is designed to empower F&B businesses to deliver seamless, real-time customer support while improving operational efficiency. This launch marks a significant step forward in our mission to drive digital transformation across the industry, starting with Malaysia and expanding across Southeast Asia,” said Kevin Ng, Chairman, Executive Director and Chief Executive Officer of Sagtec.
About Sagtec Global Limited
Sagtec is a leading provider of customizable software solutions, primarily serving the Food & Beverage (F&B) sector. The Company also offers software development, data management, and social media management to enhance operational efficiency across various industries, including Key Opinion Leaders (KOLs). Additionally, Sagtec operates power-bank charging stations at 300 locations across Malaysia through its subsidiary, CL Technology (International) Sdn Bhd.
For more information on the Company, please log on to https://www.sagtec-global.com/.
Contact Information:
Sagtec Global Limited Contact:
Ng Chen Lok
Chairman, Executive Director & Chief Executive Officer
Telephone +6011-6217 3661
Email: info@sagtec-global.com
FAQ
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