Sonic Automotive Stock Price, News & Analysis

Sonic Automotive (NYSE:SAH) reported all-time record quarterly total revenues of $4.0 billion (up 14% YoY) and total gross profit of $615.5 million (up 13% YoY) for Q3 2025. Reported net income was $46.8 million (down 37% YoY; $1.33 EPS, down 38%), while adjusted net income was $49.5 million (up 13%; $1.41 adjusted EPS, up 12%).

Powersports achieved record quarterly revenues of $84.1 million (+42%) and segment income of $7.8 million (+95%). EchoPark revenues were $522.5 million (down 4%) with retail used unit sales down 8%. The company approved a $0.38 quarterly dividend payable Jan 15, 2026 (record Dec 15, 2025) and completed the acquisition of Jaguar Land Rover Santa Monica, expected to add ~$125 million in annualized revenue. Cash and floor plan deposits totaled ~$264 million; total liquidity ~$815 million.

Sonic Automotive (NYSE:SAH) will release fiscal 2025 third quarter results on Thursday, October 23, 2025 by 7:00 A.M. ET. Senior management will host a conference call the same day at 11:00 A.M. ET with an investor presentation and earnings materials posted that morning at ir.sonicautomotive.com.

Live webcast access and telephone dial-in numbers are provided on the investor site; a webcast replay will be available for 14 days after the call. Company investor contacts: Heath Byrd (CFO) and Danny Wieland (VP, IR) at ir@sonicautomotive.com.

Sonic Automotive (NYSE:SAH) has achieved record-breaking performance at the 85th Annual Sturgis Motorcycle Rally across its five Harley-Davidson dealerships in the Black Hills. The company's Black Hills Harley-Davidson maintained its position as the #1 Harley-Davidson dealership in America in combined new and used motorcycle sales.

Key achievements include over 1,100 motorcycles sold during the rally, with a single-day record of 135 motorcycles, surpassing the previous record of 86. The event saw an 11% increase in attendance over the five-year average, with more than 537,000 vehicles entering Sturgis and total attendance estimated at over 800,000 people.

Sonic Automotive (NYSE:SAH) reported second quarter 2025 financial results, achieving record total revenues of $3.7 billion, up 6% year-over-year, with total gross profit of $602.2 million, up 12%. The company reported a net loss of $45.6 million primarily due to a $172.4 million non-cash pre-tax franchise asset impairment charge. However, adjusted net income was $76.2 million, up 49% year-over-year.

Key highlights include EchoPark's all-time record quarterly segment income and adjusted EBITDA, and the acquisition of four Jaguar Land Rover dealerships in California, making Sonic the largest Jaguar Land Rover volume retailer in the U.S. The Board approved a 9% increase in quarterly cash dividend to $0.38 per share.

Sonic Automotive (NYSE:SAH) is launching a major celebration for the 85th Sturgis Motorcycle Rally across its five Harley-Davidson dealerships in the Black Hills, including its new flagship store in Sturgis. The company unveiled a limited series of 26 custom-designed Sturgis Edition Harley-Davidson motorcycles, with one to be given away during Rally Week.

The initiative includes the Ride To Win Challenge, encouraging visitors to explore all five dealerships between August 1-10 for a chance to win prizes. Additionally, the company introduced the Sturgis Founders Club, offering exclusive benefits to the first 85 customers who purchase new motorcycles during Rally Week. The rally is expected to attract 800,000 riders and enthusiasts.

Sonic Automotive (NYSE:SAH), a Fortune 500 automotive retailer, has scheduled its second quarter 2025 financial results release for Thursday, July 24, 2025 before market open at 7:00 A.M. ET.

The company will host a conference call at 11:00 A.M. ET the same day, with management discussing the results. Investors can access the live webcast and presentation materials through Sonic's investor relations website. A replay will be available for 14 days following the call.

Sonic Automotive (NYSE:SAH) has acquired four Jaguar Land Rover dealerships from US Auto Trust in California, marking the most valuable JLR sale in automotive retail history. The acquisition includes high-performing dealerships in Los Angeles, Newport Beach, San Jose, and Pasadena.

The transaction positions Sonic as the leading JLR retailer in the US. The dealerships are strategically located in affluent markets, with Land Rover Los Angeles ranking #1 in California and #5 in the US, while Jaguar Land Rover Newport Beach ranks #2 in the US. The deal represents Kerrigan Advisors' 401st franchise sold since 2015.

US Auto Trust will retain ownership of its Aston Martin, Cadillac, and Lotus dealerships in Southern California post-sale. The acquisition leverages California's position as the nation's largest auto retail market, which generated over $150 billion in dealership revenue in 2024.

Sonic Automotive (NYSE:SAH), a Fortune 500 automotive retailer, has become the largest Jaguar Land Rover retail ownership group in the United States following the acquisition of four California dealerships from US Auto Trust. The newly acquired locations include Jaguar Land Rover Los Angeles, Jaguar Land Rover Newport Beach, Jaguar Land Rover San Jose, and Land Rover Pasadena.

The strategic acquisition is expected to generate approximately $500 million in annual revenue and expands Sonic's network to 177 automotive and powersports franchises across 125 locations. The company also operates 18 EchoPark Automotive locations nationwide, which is ranked as the No. 1 used car buying experience in America.

Sonic Automotive (NYSE:SAH) announced its first motorcycle sale at the new Sturgis Harley-Davidson dealership in downtown Sturgis, South Dakota. The company, which acquired Black Hills Harley-Davidson and four sister dealerships in February 2023, received an additional retail franchise point from Harley-Davidson in 2024, marking the first time Harley-Davidson can sell motorcycles in downtown Sturgis in its 85-year history.

The first buyer, Dan Ostermann from Keystone, South Dakota, purchased a 2024 Harley-Davidson® CVO™ Pan America®. To commemorate the 85th Annual Sturgis Motorcycle Rally, the dealership is launching an exclusive Founders Club program limited to the first 85 buyers, offering benefits including serialized challenge coins, commemorative patches, lifetime VIP access, and recognition in the Sturgis Motorcycle Museum & Hall of Fame.