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Sonic Automotive Stock Price, News & Analysis

SAH NYSE

Welcome to our dedicated page for Sonic Automotive news (Ticker: SAH), a resource for investors and traders seeking the latest updates and insights on Sonic Automotive stock.

Sonic Automotive, Inc. (NYSE: SAH) is frequently in the news as one of the nation’s largest automotive and powersports retailers and a Fortune 500 / Fortune 300 company based in Charlotte, North Carolina. News coverage for Sonic often centers on quarterly earnings, segment performance across its Franchised Dealerships, EchoPark, and Powersports operations, and corporate developments such as acquisitions and dividend decisions.

Recent releases highlight record quarterly revenues and gross profit, as well as detailed segment results. The Franchised Dealerships segment is often discussed in terms of same-store performance in new and used vehicle sales, parts, service and collision repair, and finance and insurance. The EchoPark segment appears in news items for achieving all-time record gross profit, segment income, and adjusted EBITDA in certain quarters, reflecting Sonic’s focus on nearly new pre-owned vehicles and a technology-enabled, guest-centric sales model.

Sonic’s powersports activities also generate notable headlines, particularly around the Sturgis Motorcycle Rally. The company reports record-breaking performance at this event across its Harley-Davidson dealerships in the Black Hills region and at the Sturgis Harley-Davidson dealership in downtown Sturgis, South Dakota. These stories emphasize motorcycle sales, parts and service activity, rider engagement, and special rally programs.

In addition, Sonic appears in transaction-focused news, such as the acquisition of Jaguar Land Rover and Land Rover dealerships in California that the company states has made it the largest Jaguar Land Rover retail ownership group in the United States by volume for a specified period. Investors and followers of SAH news can expect regular updates on financial results, capital allocation decisions, segment milestones, and major brand or dealership initiatives.

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Sonic Automotive reported record financials for Q4 and full year 2022, with quarterly revenues of $3.6 billion, up 13%, and annual revenues reaching $14.0 billion, also up 13% year-over-year. Despite a net loss of $190.9 million in Q4, adjusted net income was $97.8 million. The company repurchased 5.6 million shares in 2022 for $261.9 million. Sonic now diversifies into the Powersports market, acquiring 13 locations and expanding offerings with brands like Harley-Davidson. The EchoPark segment saw revenues of $2.5 billion in 2022, but incurred a significant loss. A quarterly dividend of $0.28 per share was approved for April 2023.

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Sonic Automotive, Inc. (NYSE:SAH) will release its fiscal 2022 fourth quarter and full year financial results on February 15, 2023 at 7:00 A.M. (Eastern). A conference call with senior management is scheduled for 11:00 A.M. the same day. Investors can access the earnings announcement and presentation via the Company’s website. The company aims to enhance its status as a leading automotive retailer through strategic investments and customer-focused experiences. Sonic is committed to significant growth, aiming to innovate and provide exceptional service to its clients.

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EchoPark Automotive has announced a partnership with Matic, a digital insurtech platform, to provide auto insurance savings for its guests. EchoPark customers can save up to $579 annually on auto insurance, while also benefiting from savings of up to $3,000 on the purchase of quality used vehicles. The collaboration introduces Matic’s insurance marketplace into EchoPark’s online car buying process, enhancing customer experience. This partnership aligns with EchoPark’s mission to deliver superior value and guest satisfaction as it aims to become the leading retailer in the pre-owned vehicle market by 2025.

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Marcus Lemonis continues his holiday tradition of giving, distributing nearly $2 million in gifts, including vehicles from EchoPark Automotive, a subsidiary of Sonic Automotive (SAH). This year, he awarded a car to Patrick Rhodes for his community service and will give away three more vehicles in December. Lemonis emphasizes partnering with reputable brands like EchoPark, while Sonic Automotive aims to enhance customer satisfaction through their unique offerings and guest-centric approach.

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Sonic Automotive reported record third-quarter revenues of $3.4 billion, up 12% year-over-year, with gross profit reaching $580.7 million (+23%). Net income was $87.3 million ($2.23 per diluted share). The company repurchased 3.1 million shares (8% of total) in Q3 2022. EchoPark revenues decreased 8% to $607.8 million, while gross profit surged 88% to $48.6 million. A 12% increase in the quarterly cash dividend to $0.28 per share was also announced.

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Sonic Automotive, one of the largest automotive retailers in the U.S., will release its fiscal 2022 third quarter financial results on October 27, 2022, at 7:00 A.M. (Eastern). A conference call will follow at 11:00 A.M. (Eastern) where management will discuss the results. Investor materials will be available on the company’s website. Sonic aims to enhance guest experiences and expand its market presence, leveraging technology and strategic investments to achieve its goals.

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Sonic Automotive is expanding its EchoPark Automotive brand with a new Retail Hub in Roseville, California, marking the second location in the state. Currently, EchoPark operates 41 Retail Hubs and aims to cover 90% of the U.S. population by 2025. The brand is known for its modern eCommerce approach and excellent customer service, reflected in over 50,000 five-star ratings. EchoPark’s strategy includes enhancing the buying experience through innovative technology and personal service, aiming to save customers up to $3,000 compared to competitors.

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Sonic Automotive, Inc. has expanded its EchoPark Automotive brand with the opening of a new Delivery Center in Tulsa, Oklahoma, marking its 40th location. This site aims to enhance the ecommerce automotive buying experience for local residents and is part of a strategic growth plan to cover 90% of the U.S. population by 2025. EchoPark is known for its award-winning customer service, with 50,000+ five-star reviews, and offers a wide selection of pre-owned vehicles. The Tulsa location is now operational and reflects the company's focus on customer satisfaction and technological innovation.

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Sonic Automotive, Inc. has announced the acquisition of Audi Owings Mills, marking its 8th Audi franchise and 112th overall franchised dealership. Located in Owings Mills, Maryland, the dealership caters to the greater Baltimore area, offering new and pre-owned Audi vehicles along with manufacturer-authorized services.

The acquisition strengthens Sonic's presence in the Baltimore metropolitan market and enhances its competitive edge, ensuring a wider array of choices for customers.

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Sonic Automotive announced its partnership with VaynerMedia as the fully integrated agency of record for EchoPark Automotive. This partnership aims to enhance marketing capabilities, focusing on a volume-based content model to engage new audiences. The goal is to reach 90% of the U.S. car-buying population by 2025, supported by a new eCommerce website and 39 EchoPark Experience Center locations. The partnership symbolizes a shift in accountability for advertising results, intended to drive significant growth and brand recognition.

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FAQ

What is the current stock price of Sonic Automotive (SAH)?

The current stock price of Sonic Automotive (SAH) is $61.23 as of January 23, 2026.

What is the market cap of Sonic Automotive (SAH)?

The market cap of Sonic Automotive (SAH) is approximately 2.2B.
Sonic Automotive

NYSE:SAH

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2.17B
15.06M
31.97%
70.93%
4.84%
Auto & Truck Dealerships
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