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Saia and Joe Gibbs Racing Continue Partnership for 2026 NASCAR Cup Series Season

Saia (NASDAQ: SAIA) announced it will continue its partnership with Joe Gibbs Racing for the 2026 NASCAR Cup Series season, serving as primary sponsor for seven races for Ty Gibbs and sponsoring one race for Christopher Bell.

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Saia (NASDAQ: SAIA) announced it will continue its partnership with Joe Gibbs Racing for the 2026 NASCAR Cup Series season, serving as primary sponsor for seven races for Ty Gibbs and sponsoring one race for Christopher Bell.

Saia will appear as primary sponsor at seven specific 2026 events starting Feb. 22 at EchoPark Speedway, supporting national brand awareness across its 213-terminal footprint.

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Argus Feb 18 session
+0.51% close to close Open Argus
Details

News Market Reaction – SAIA

On Feb 18, the day this news came out, SAIA closed 0.51% above the previous close.

Data tracked by StockTitan Argus for the Feb 18 session.

Key Figures

Primary sponsored races: 8 races Ty Gibbs primary races: 7 races Additional Bell race: 1 race +5 more
Primary sponsored races
8 races
2026 NASCAR Cup Series season total where Saia is primary sponsor
Ty Gibbs primary races
7 races
Races where Saia sponsors No. 54 Toyota Camry XSE in 2026
Additional Bell race
1 race
Christopher Bell and No. 20 car with Saia sponsorship
Terminal network
213 terminals
Saia’s nationwide footprint mentioned in the release
Cup championships
5 championships
Joe Gibbs Racing NASCAR Cup Series titles
National series wins
400+ victories
Joe Gibbs Racing combined national series wins
Top-five finishes
8 top fives
Ty Gibbs’ 2024 NASCAR Cup Series season performance
In-Season Challenge prize
$1 million
Ty Gibbs’ 2025 NASCAR In-Season Challenge win at Indianapolis

Previous Partnership Reports

3 past events · Latest: Jan 24
Same Type 3 events
  1. Jan 24

    NASCAR sponsorship deal

    24h Move
    -1.4%

    Announced multi-year primary sponsorship for seven 2025 NASCAR Cup races.

  2. Dec 18

    EV fleet partnership

    24h Move
    -4.2%

    Partnered with Tesla to introduce two Tesla Semi trucks into fleet.

  3. Apr 01

    Cross-border alliance

    24h Move
    +0.1%

    Formed exclusive cross-border partnership with Fletes Mexico for LTL service.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

nascar cup series, less-than-truckload
2 terms
nascar cup series technical
"for the 2026 NASCAR Cup Series season."
The NASCAR Cup Series is the top level of professional stock car racing in the United States, composed of a season-long schedule of races where drivers and teams compete for race wins and an overall championship. It matters to investors because the series generates revenue and brand exposure through ticket sales, broadcast and streaming rights, sponsorships, and merchandise — functioning like a national advertising stage that can materially affect the sales, marketing value, and public profile of companies tied to it.
less-than-truckload technical
"transportation solutions including less-than-truckload, non-asset truckload, expedited"
Less-than-truckload (LTL) is a freight shipping method where multiple customers share space on the same truck because each shipment is too small to fill a full truck. Like taking a shared taxi instead of hiring a car for just yourself, LTL can lower shipping costs and improve flexibility but adds handling steps and transit stops, so it matters to investors because it affects companies’ delivery speed, logistics costs, inventory timing and overall profit margins.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The carrier will serve as the primary sponsor of eight races during this year’s season.

JOHNS CREEK, Ga., Feb. 18, 2026 (GLOBE NEWSWIRE) -- Saia Inc. (NASDAQ: SAIA) is excited to announce the continuation of its partnership with Joe Gibbs Racing (JGR) for the 2026 NASCAR Cup Series season. As part of the partnership, Saia will serve as a primary sponsor for Ty Gibbs and the No. 54 Toyota Camry XSE in seven races. The carrier will also serve as a sponsor for Christopher Bell and the No. 20 car in an additional race. The partnership builds on the strong alignment between Saia and JGR, rooted in performance and a shared commitment to excellence.

“Continuing our relationship with Joe Gibbs Racing allows us to build on the momentum we’ve created together,” said Saia Executive Vice President and Chief Customer Officer Ray Ramu. “Their focus on execution and teamwork closely mirrors how we serve our customers daily. Through this partnership, we elevate brand awareness of Saia’s nationwide LTL direct coverage - reinforcing our reach, reliability, and commitment to performance on a national level.”

The first race for Saia as the primary sponsor will be Feb. 22 at EchoPark Speedway, formerly Atlanta Motor Speedway. The other races will be at Circuit of the Americas (March 1), Talladega Superspeedway (April 26), Sonoma Raceway (June 28), Indianapolis Motor Speedway (July 26), Kansas Speedway (Sept. 27), and Las Vegas Motor Speedway (Oct. 4).

Saia provides a full suite of transportation solutions including less-than-truckload, non-asset truckload, expedited, and logistics services. Through its nationwide footprint of 213 terminals, Saia supports customers across the U.S., Canada, and Mexico with reliable, high-performance service.

Since its founding in 1992, JGR has evolved into a NASCAR powerhouse, amassing five Cup Series championships and over 400 national series victories. Ty Gibbs has quickly risen through NASCAR, winning the 2021 ARCA Menards Series and 2022 Xfinity Series (now known as the O’Reilly Auto Parts Series) championships, before debuting full-time in the Cup Series in 2023. Driving the No. 54 Toyota, he earned Sunoco Rookie of the Year honors and followed that with a strong 2024 season highlighted by eight top five finishes and his first playoff appearance. In 2025, he added to his résumé by winning the inaugural NASCAR In-Season Challenge at Indianapolis, earning a $1 million prize.

“We’re excited to have Saia back with us for 2026. In our sport, performance and execution make the difference, and Saia operates with that same focus every day," said Joe Gibbs, owner and founder of JGR. "Having partners like Saia committed to pushing the standard higher gives our team even more confidence as we compete for victories this season."

For more information about Saia and its freight and logistics capabilities, visit Saia.com.

About Saia Inc.

Saia Inc. (NASDAQ: SAIA) offers customers a wide range of less-than-truckload, non-asset truckload, expedited, and logistics services. With headquarters in Johns Creek, Georgia, Saia LTL Freight operates 213 terminals across the country. Recognized by the American Trucking Associations Safety Management Council for its outstanding safety record and by the Environmental Protection Agency’s SmartWay program for its efforts to reduce its environmental impact, Saia is also a multi-year recipient of Women In Trucking’s “Top Companies for Women to Work for in Transportation.” For more information on Saia Inc., visit saia.com.

For more information, contact:
Jeannie S. Jump
Senior Marketing and Corporate Affairs Specialist
Phone: 770-232-4069
Email: jjump@saia.com


FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Which races will Saia (SAIA) primary-sponsor for Ty Gibbs in the 2026 NASCAR Cup Series?

Saia will primary-sponsor Ty Gibbs in seven 2026 Cup Series races, starting Feb. 22. According to the company, races include EchoPark Speedway (Feb. 22), Circuit of the Americas (Mar. 1), Talladega (Apr. 26), Sonoma (Jun. 28), Indianapolis (Jul. 26), Kansas (Sep. 27), and Las Vegas (Oct. 4).

How many races will Saia (SAIA) sponsor with Joe Gibbs Racing in 2026 and which drivers are involved?

Saia will sponsor eight races in total during the 2026 season, across two JGR drivers. According to the company, it will primary-sponsor Ty Gibbs in seven races and sponsor Christopher Bell in one additional race.

When does Saia's (SAIA) 2026 NASCAR primary sponsorship begin and where is the first race?

The sponsorship begins on Feb. 22, 2026 at EchoPark Speedway (formerly Atlanta Motor Speedway). According to the company, that event is Saia's first primary-sponsor appearance for the 2026 Cup Series season.

What strategic benefits does Saia (SAIA) cite for continuing its Joe Gibbs Racing partnership in 2026?

Saia says the partnership boosts national brand awareness for its LTL direct coverage and reliability. According to the company, the collaboration aligns performance and execution with JGR and reinforces Saia's nationwide service capabilities.

How does Saia's (SAIA) national footprint relate to its 2026 NASCAR sponsorship strategy?

Saia highlights its nationwide footprint of 213 terminals to underline sponsorship reach and customer service consistency. According to the company, the motorsport partnership is meant to reinforce Saia's reach, reliability, and commitment to performance.

Will Saia (SAIA) sponsor any Joe Gibbs Racing driver besides Ty Gibbs in 2026?

Yes. Saia will also sponsor Christopher Bell in one 2026 Cup Series race. According to the company, this complements the seven primary-sponsor races for Ty Gibbs, totaling eight sponsored events for the season.

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