Santander Bank Partners with Miami Dolphins and Hard Rock Stadium as it Expands its South Florida Presence

The arrangement adds game-day brand exposure and client hospitality to Santander Bank’s South Florida presence.

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09/24/2026 - 01:00 PM

Partnership builds on Santander’s broader investment in Miami and continued U.S. growth
Santander Red Zone will bring the partnership to life throughout the Dolphins’ 2026 season

MIAMI--(BUSINESS WIRE)-- Santander Bank, N.A. (“the Bank”) – one of the leading retail and commercial banks in the United States and part of global financial leader Banco Santander (“Santander” or “Santander Group”) – today announced a partnership with the Miami Dolphins and Hard Rock Stadium for the 2026 NFL season, supporting the Bank’s brand as it continues to invest in South Florida and expands its presence in the region.

As a “Proud Partner of the Miami Dolphins and Hard Rock Stadium,” Santander Bank will be featured throughout the season, highlighted by the Santander Red Zone. Each time the Dolphins offense crosses its opponent’s 20-yard line and moves closer to the end zone during a home game, the Santander Red Zone will come to life across Hard Rock Stadium videoboards and displays as the team closes in on a touchdown. The partnership also includes in-stadium branding, digital marquee visibility near Hard Rock Stadium, and hospitality opportunities for Santander clients and colleagues.

“Miami is an important market for Santander Bank and one where we see tremendous opportunity for the future across all of Santander’s U.S. businesses,” said Jason Mock, Head of Retail Banking, Santander US. “We’re excited to celebrate the Miami Dolphins alongside their passionate fanbase and continue finding new ways to build relationships with customers, clients, and communities across South Florida.”

Santander’s history in Miami dates back to 1979, when it opened its first private banking office in the city. Today, Miami plays an increasingly important role in connecting Santander’s customers and clients with its global network as it deepens its investment in the market.

Santander broke ground earlier this year on 1401 Brickell by Santander, a 50-story mixed-use development that will become home to its employees and businesses in Miami. In recent years, Santander Bank unveiled at the Miami Worldcenter the first Openbank physical location in the United States, and it began operating its second U.S.-based Santander Work Café in Coconut Grove.

“The Miami Dolphins and Hard Rock Stadium provide an incredible platform to bring the Santander brand to life,” said Cenk Bulbul, Chief Marketing Officer, Santander US. “We're excited to work together to create memorable experiences through the Santander Red Zone and other game-day activations that bring Santander closer to fans.”

“Santander’s growing presence and investment in South Florida make them a natural partner for the Miami Dolphins and Hard Rock Stadium,” said Jason Green, Executive Vice President and Chief Revenue Officer, Miami Dolphins and Hard Rock Stadium. “As they continue to deepen their connection to this community, we’re excited to provide new opportunities for them to connect with our passionate fans, such as the Santander Red Zone.”

The Bank’s partnership with the Miami Dolphins builds upon its existing relationship with the region through the Formula 1 Hard Rock Miami Grand Prix as the Official Retail Banking Partner of Formula 1. Throughout the season, Santander Bank will reach millions of fans through the Santander Red Zone, in-stadium branding, digital signage, and other activations at Hard Rock Stadium.

About Santander Bank, N.A.

Santander Bank, N.A., Member FDIC, is one of the country’s leading retail and commercial banks. The Bank’s customers are principally located in Massachusetts, New Hampshire, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Delaware, and Florida. The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN), recognized as one of the world’s most admired companies by Fortune Magazine in 2026, with more than 182 million customers in the U.S., Europe, and Latin America. Santander Bank is overseen by Santander Holdings USA, Inc., Banco Santander’s intermediate holding company in the U.S. For more information on Santander Bank, please visit www.santanderbank.com.

About the Miami Dolphins

The Miami Dolphins, owned by Chairman of the Board & Managing General Partner Stephen M. Ross, are the oldest major-league professional sports franchise in the state of Florida. The team began playing in 1966 and joined the NFL with the AFL-NFL merger in 1970. The franchise has won two Super Bowls – in the 1972 (VII) and 1973 (VIII) seasons – five conference championships and 13 division titles. The Dolphins remain the only franchise in NFL history to complete an undefeated season, going a perfect 17-0 in 1972. The team plays home games at Hard Rock Stadium and trains at the Baptist Health Training Complex in Miami Gardens. For more information, visit MiamiDolphins.com.

About Hard Rock Stadium

Hard Rock Stadium is a global entertainment destination and curator of world-class events. The best-in-class venue is home to the Miami Dolphins, University of Miami Hurricanes football team, the Orange Bowl, Formula 1® Crypto.com Miami Grand Prix, Miami Open presented by Itaú, major concerts, the 2026 College Football Playoff National Championship Game and FIFA World Cup 2026™. Due to its overall sustainability efforts, the multifunctional venue holds Leadership in Energy and Environmental Design (LEED) Gold certification and FIA Three-Star Environmental Accreditation rating. For more information, visit hardrockstadium.com.