Qualtrics and SAP Announce New Partnership to Help Organizations Deliver Great Employee Experiences
Rhea-AI Summary
Qualtrics and SAP announced a new partnership through an SAP Endorsed Apps agreement, integrating SAP SuccessFactors with Qualtrics XM for Employee Experience. The collaboration aims to enhance employee experience management, reduce attrition, and boost productivity.
The partnership provides organizations access to key Qualtrics innovations including People Engage, People Lifecycle, and Employee Technology Experience. Notable AI capabilities include:
- Qualtrics Assist for Employee Experience - AI-powered analysis of employee feedback
- Qualtrics Comment Summaries - Automated aggregation of feedback themes
- Qualtrics Conversational Feedback - Real-time survey response analysis
The integration focuses on improving manager effectiveness, team engagement, and data-driven people decisions while maintaining employee anonymity.
Positive
- Strategic partnership enhances SAP's employee experience management capabilities
- Integration of AI-powered analytics strengthens product offering
- Expansion of service portfolio through new Qualtrics innovations
Negative
- None.
Insights
This strategic partnership represents a significant development in the enterprise HR technology landscape, merging SAP's dominant position in HR software with Qualtrics' expertise in experience management. The integration addresses a critical market need as organizations increasingly prioritize employee experience management, particularly in the current competitive talent landscape.
The partnership's technical architecture leverages three key AI-powered innovations:
- Qualtrics Assist - Provides real-time analysis of employee feedback using natural language processing
- Comment Summaries - Automates the aggregation of feedback while maintaining anonymity
- Conversational Feedback - Enables dynamic survey interactions for deeper insights
From a market perspective, this partnership strengthens SAP's competitive position against other major HR tech providers like Workday and Oracle. By integrating Qualtrics' advanced employee experience capabilities directly into SuccessFactors, SAP can offer a more comprehensive HR solution that addresses both operational and experiential aspects of workforce management.
For enterprise customers, the integration provides several practical benefits: reduced implementation complexity, streamlined vendor management and enhanced data synchronization between HR systems. The AI capabilities are particularly timely as organizations seek to better understand and respond to employee needs while managing costs effectively.
The timing of this AI-focused partnership is strategic, coinciding with growing enterprise demand for intelligent HR solutions that can help address challenges like employee retention, engagement and productivity. For SAP, this reinforces their SuccessFactors platform's value proposition in the highly competitive HR software market, while for Qualtrics, it provides expanded access to SAP's extensive enterprise customer base.
Under the new SAP Endorsed Apps agreement, organizations using SAP SuccessFactors will be able to contract Qualtrics XM for Employee Experience to access the latest innovations including People Engage, People Lifecycle, and Employee Technology Experience – equipping them with capabilities to engage teams, improve manager effectiveness, and make informed people decisions. Organizations will also gain access to new Qualtrics AI capabilities, including:
- Qualtrics Assist for Employee Experience: Rapidly analyze employee feedback to obtain clear and actionable insights for improving employee experience using AI-powered natural language understanding.
- Qualtrics Comment Summaries: Automatically aggregate and summarize employee feedback into clear themes, allowing managers to quickly identify patterns while ensuring employee anonymity.
- Qualtrics Conversational Feedback: Instantly analyze survey responses and prompt for clarification on vague answers, providing richer and more detailed insights into each employee's experience.
"At Qualtrics, we are transforming the way organizations understand and improve employee experiences–enabling them to hire, develop and retain the best talent. AI is at the forefront of our EX Suite, providing leaders with real-time, detailed and action-oriented insights that help them build trust with and create exceptional experiences for their teams," said Brian Stucki, President & Chief Operating Officer. "This partnership with SAP SuccessFactors is an exciting milestone that will undoubtedly bring ongoing value to our shared customers across their EX efforts."
"Great employee experiences are a key competitive advantage in business today, and together, SAP SuccessFactors and Qualtrics are helping organizations deliver the insights, capabilities, and support to help teams do their best work," said Dan Beck, President and Chief Product Officer of SAP SuccessFactors. "We look forward to building upon our relationship with Qualtrics to help customers unlock the value of great employee experiences."
For more information about the new features and capabilities available through this enhanced partnership, click here.
About Qualtrics
Qualtrics, the leader of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics' advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in
About SAP
As a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.
Contact: Tyler Petersen, Press@Qualtrics.com
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SOURCE Qualtrics, LLC
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