DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising
DISH Media, an EchoStar Corporation subsidiary, has launched AdvantEdge™, a unified advertising solution that transforms how brands target audiences across linear and connected TV platforms. The platform leverages verified first-party data and introduces real-time buying capabilities through DISH Connected™.
Key features include an expanded customer graph increasing DISH Media's deterministic footprint by 70%, privacy-first data flexibility supporting major identity solutions, and a new Order Management System developed with Decentrix's BIAnalytix™ Planner. Recent campaign analyses showed significant performance improvements: +34% lift in pharma brand scripts, +26% lift in auto sales, and +17% boost in travel bookings.
DISH Media, una controllata di EchoStar Corporation, ha lanciato AdvantEdge™, una soluzione pubblicitaria unificata che rivoluziona il modo in cui i brand raggiungono il pubblico su piattaforme TV lineari e connesse. La piattaforma sfrutta dati proprietari verificati e introduce capacità di acquisto in tempo reale tramite DISH Connected™.
Le caratteristiche principali includono un ampliamento del grafo clienti che aumenta del 70% la copertura deterministica di DISH Media, una flessibilità dei dati orientata alla privacy che supporta le principali soluzioni di identificazione, e un nuovo Sistema di Gestione Ordini sviluppato con il BIAnalytix™ Planner di Decentrix. Le analisi recenti delle campagne hanno evidenziato miglioramenti significativi nelle performance: un aumento del 34% nelle prescrizioni di farmaci, del 26% nelle vendite auto e del 17% nelle prenotazioni di viaggi.
DISH Media, una subsidiaria de EchoStar Corporation, ha lanzado AdvantEdge™, una solución publicitaria unificada que transforma la forma en que las marcas segmentan audiencias en plataformas de TV lineal y conectada. La plataforma aprovecha datos propios verificados e introduce capacidades de compra en tiempo real a través de DISH Connected™.
Las características clave incluyen una ampliación del grafo de clientes que incrementa en un 70% el alcance determinista de DISH Media, flexibilidad en datos con enfoque en la privacidad que soporta las principales soluciones de identidad, y un nuevo Sistema de Gestión de Pedidos desarrollado con el BIAnalytix™ Planner de Decentrix. Análisis recientes de campañas mostraron mejoras significativas: un aumento del 34% en recetas de marcas farmacéuticas, 26% en ventas de autos y 17% en reservas de viajes.
DISH Media는 EchoStar Corporation의 자회사로서, 선형 TV와 연결된 TV 플랫폼 전반에서 브랜드가 타깃 오디언스를 공략하는 방식을 혁신하는 통합 광고 솔루션 AdvantEdge™를 출시했습니다. 이 플랫폼은 검증된 1차 데이터(first-party data)를 활용하며 DISH Connected™를 통해 실시간 구매 기능을 도입합니다.
주요 기능으로는 DISH Media의 결정적 데이터 범위를 70% 확대하는 고객 그래프 확장, 주요 신원 솔루션을 지원하는 개인정보 보호 중심의 데이터 유연성, 그리고 Decentrix의 BIAnalytix™ Planner와 함께 개발된 새로운 주문 관리 시스템이 포함됩니다. 최근 캠페인 분석 결과 제약 브랜드 처방전이 34% 증가하고, 자동차 판매가 26%, 여행 예약이 17% 증가하는 등 성과가 크게 향상되었습니다.
DISH Media, une filiale d'EchoStar Corporation, a lancé AdvantEdge™, une solution publicitaire unifiée qui transforme la manière dont les marques ciblent les audiences sur les plateformes TV linéaires et connectées. La plateforme exploite des données propriétaires vérifiées et introduit des capacités d'achat en temps réel via DISH Connected™.
Les principales fonctionnalités incluent un graphe client étendu augmentant de 70% l'empreinte déterministe de DISH Media, une flexibilité des données axée sur la confidentialité prenant en charge les principales solutions d'identité, ainsi qu'un nouveau système de gestion des commandes développé avec le BIAnalytix™ Planner de Decentrix. Les analyses récentes des campagnes ont montré des améliorations significatives des performances : +34% d'augmentation des prescriptions pour les marques pharmaceutiques, +26% des ventes automobiles et +17% des réservations de voyages.
DISH Media, eine Tochtergesellschaft der EchoStar Corporation, hat AdvantEdge™ eingeführt, eine einheitliche Werbelösung, die die Art und Weise verändert, wie Marken Zielgruppen über lineare und vernetzte TV-Plattformen ansprechen. Die Plattform nutzt verifizierte First-Party-Daten und bietet Echtzeit-Kaufmöglichkeiten über DISH Connected™.
Zu den Hauptmerkmalen gehören ein erweiterter Kunden-Graph, der die deterministische Reichweite von DISH Media um 70% erhöht, datenschutzorientierte Flexibilität bei der Datenverwendung zur Unterstützung wichtiger Identitätslösungen sowie ein neues Order-Management-System, das in Zusammenarbeit mit Decentrixs BIAnalytix™ Planner entwickelt wurde. Aktuelle Kampagnenanalysen zeigten deutliche Leistungssteigerungen: +34% mehr Pharma-Brandskripte, +26% mehr Autoverkäufe und +17% mehr Reisebuchungen.
- Platform unifies linear and CTV advertising, streamlining the media buying process
- 70% increase in deterministic footprint through expanded customer graph
- Significant performance improvements demonstrated across sectors (34% pharma, 26% auto, 17% travel)
- Real-time buying capability for both linear and CTV inventory
- Integration with major identity solutions (RampID, UID 2.0, Yahoo ConnectID)
- None.
Insights
DISH Media's new AdvantEdge platform represents a strategic advancement in addressable TV advertising with potential revenue implications for EchoStar.
DISH Media's launch of AdvantEdge™ marks a significant strategic move in the fragmented TV advertising landscape. This new platform consolidates linear and connected TV advertising capabilities using first-party data - addressing a fundamental pain point for media buyers who struggle with cross-platform campaign management.
The technology's key innovation is its ability to enable real-time buying across both traditional set-top boxes and CTV environments - effectively digitizing linear TV inventory. This positions DISH/EchoStar competitively against both traditional TV advertising players and digital advertising giants.
What's particularly valuable is the platform's expanded deterministic data footprint, which has increased by 70% through broader EchoStar consumer connections. This enhanced audience graph directly translates to more precise targeting capabilities and potentially higher CPMs (cost per thousand impressions).
The performance metrics demonstrate meaningful ROI for advertisers:
The integration with multiple identity solutions (RampID, UID 2.0, Yahoo ConnectID) is strategically important as the industry navigates privacy changes and cookie deprecation. This flexibility future-proofs the platform while maximizing addressable audience reach.
For EchoStar shareholders, this represents a potential growth avenue in the high-margin advertising technology sector, diversifying revenue beyond traditional satellite services as the company continues evolving its business model in response to changing consumer viewing habits.
- New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance
In an industry that's often fragmented and complex, AdvantEdge™ streamlines advanced advertising creating a more efficient and simplified process for media buyers. Using DISH Media's deterministic data and an advanced tech stack, brands can now target audiences with unmatched accuracy— on any screen, at any time,
"Reaching audiences at scale remains difficult for advertisers amid changing media habits and platform fragmentation," said Tom Fochetta, senior vice president, DISH Media. "From real-time buying to cutting-edge audience segmentation and expanded reach, AdvantEdge delivers a unified, data-driven approach that simplifies and amplifies campaign performance."
DISH Media's AdvantEdge solution boasts several differentiators that redefine how advertisers can effectively target and reach audiences across screens. For example, through real-time, cross-platform buying with DISH Connected™, advertisers can seamlessly purchase live inventory across both set-top box (linear) and connected TV audiences, a capability that has powered billions of ad transactions since its launch. By leveraging more of Echostar's consumer brand connections, AdvantEdge taps into an expanded customer graph that increases DISH Media's deterministic footprint by
DISH Media also revealed fresh insights into the power of addressable advertising. In a recent analysis across multiple campaigns, AdvantEdge™ delivered significant benchmark lifts across three categories. The pharma category saw a +
About DISH Media
DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH TV and Sling TV while safeguarding consumer personal information. Through innovative platforms like addressable targeting and programmatic buying, viewer measurement tools and access to custom audiences on DISH TV and Sling TV, advertisers employ data-driven, demographically targeted buys that enhance their national media campaigns. Visit media.dish.com. DISH Media is an indirect subsidiary of EchoStar Corporation (NASDAQ: SATS).
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SOURCE DISH Network Corporation
FAQ
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