SBC Medical Appoints New Chief Marketing Officer to Enhance Marketing Infrastructure and Strengthen Brand Power
SBC Medical Group Holdings (NASDAQ: SBC), a global aesthetic clinic services provider, has appointed Shinya Inoue as its new Chief Marketing Officer (CMO), effective July 1, 2025. In his role, Inoue will focus on enhancing the brand value of the group's portfolio, including Shonan Beauty Clinic, and optimizing the company's marketing infrastructure with an emphasis on digital innovation.
Inoue brings extensive experience from prominent companies including P&G Japan, Eli Lilly Japan, Adobe, and KDDI. Most recently, he served as CMO at Pioneer Corporation, where he led marketing organization initiatives and new product launches. His expertise spans brand strategy, organizational management, and integrated digital marketing.
The appointment follows SBC Medical's Nasdaq listing last year and aligns with the company's mission to make aesthetic medicine more accessible since opening its first clinic in Fujisawa in 2000.
SBC Medical Group Holdings (NASDAQ: SBC), un fornitore globale di servizi per cliniche estetiche, ha nominato Shinya Inoue come nuovo Chief Marketing Officer (CMO), con decorrenza dal 1° luglio 2025. Nel suo ruolo, Inoue si concentrerà sul potenziamento del valore del marchio del portafoglio del gruppo, inclusa la Shonan Beauty Clinic, e sull'ottimizzazione dell'infrastruttura di marketing dell'azienda, con particolare attenzione all'innovazione digitale.
Inoue porta con sé una vasta esperienza maturata in aziende di rilievo come P&G Japan, Eli Lilly Japan, Adobe e KDDI. Recentemente, ha ricoperto il ruolo di CMO presso Pioneer Corporation, dove ha guidato iniziative organizzative di marketing e il lancio di nuovi prodotti. La sua competenza abbraccia la strategia di brand, la gestione organizzativa e il marketing digitale integrato.
La nomina segue la quotazione di SBC Medical al Nasdaq dello scorso anno e si allinea alla missione dell'azienda di rendere la medicina estetica più accessibile, sin dall'apertura della prima clinica a Fujisawa nel 2000.
SBC Medical Group Holdings (NASDAQ: SBC), un proveedor global de servicios para clínicas estéticas, ha nombrado a Shinya Inoue como su nuevo Chief Marketing Officer (CMO), con efecto a partir del 1 de julio de 2025. En su cargo, Inoue se enfocará en mejorar el valor de la marca del portafolio del grupo, incluida Shonan Beauty Clinic, y en optimizar la infraestructura de marketing de la compañía, con énfasis en la innovación digital.
Inoue aporta una amplia experiencia adquirida en empresas destacadas como P&G Japón, Eli Lilly Japón, Adobe y KDDI. Recientemente, se desempeñó como CMO en Pioneer Corporation, donde lideró iniciativas organizativas de marketing y lanzamientos de nuevos productos. Su experiencia abarca estrategia de marca, gestión organizacional y marketing digital integrado.
El nombramiento sigue a la cotización de SBC Medical en Nasdaq el año pasado y está alineado con la misión de la compañía de hacer que la medicina estética sea más accesible desde la apertura de su primera clínica en Fujisawa en 2000.
SBC Medical Group Holdings (NASDAQ: SBC)는 글로벌 미용 클리닉 서비스 제공업체로, 2025년 7월 1일부로 시니야 이노우에를 새로운 최고마케팅책임자(CMO)로 임명했습니다. 이노우에는 그룹 포트폴리오의 브랜드 가치를 높이고, 쇼난 뷰티 클리닉을 포함한 브랜드를 강화하며, 디지털 혁신에 중점을 두어 회사의 마케팅 인프라를 최적화하는 데 집중할 예정입니다.
이노우에는 P&G 일본, 엘리 릴리 일본, 어도비, KDDI 등 주요 기업에서 풍부한 경험을 쌓았습니다. 최근에는 파이오니어 코퍼레이션에서 CMO로 재직하며 마케팅 조직 이니셔티브와 신제품 출시를 이끌었습니다. 그의 전문성은 브랜드 전략, 조직 관리, 통합 디지털 마케팅에 걸쳐 있습니다.
이번 임명은 SBC Medical이 지난해 나스닥에 상장한 이후 이루어진 것으로, 2000년 후지사와에 첫 클리닉을 개설한 이래 미용 의학을 보다 접근하기 쉽게 만들겠다는 회사의 사명과 부합합니다.
SBC Medical Group Holdings (NASDAQ : SBC), un fournisseur mondial de services pour cliniques esthétiques, a nommé Shinya Inoue au poste de Chief Marketing Officer (CMO), à compter du 1er juillet 2025. Dans ce rôle, Inoue se concentrera sur la valorisation de la marque du portefeuille du groupe, y compris la Shonan Beauty Clinic, et sur l'optimisation de l'infrastructure marketing de l'entreprise, en mettant l'accent sur l'innovation digitale.
Inoue apporte une vaste expérience acquise au sein d'entreprises renommées telles que P&G Japon, Eli Lilly Japon, Adobe et KDDI. Plus récemment, il a occupé le poste de CMO chez Pioneer Corporation, où il a dirigé des initiatives organisationnelles marketing et des lancements de nouveaux produits. Son expertise couvre la stratégie de marque, la gestion organisationnelle et le marketing digital intégré.
Cette nomination fait suite à l'introduction en bourse de SBC Medical au Nasdaq l'année dernière et s'inscrit dans la mission de l'entreprise de rendre la médecine esthétique plus accessible depuis l'ouverture de sa première clinique à Fujisawa en 2000.
SBC Medical Group Holdings (NASDAQ: SBC), ein globaler Anbieter von ästhetischen Klinikdienstleistungen, hat Shinya Inoue zum neuen Chief Marketing Officer (CMO) ernannt, mit Wirkung zum 1. Juli 2025. In seiner Rolle wird Inoue den Fokus darauf legen, den Markenwert des Portfolios der Gruppe, einschließlich der Shonan Beauty Clinic, zu steigern und die Marketinginfrastruktur des Unternehmens mit Schwerpunkt auf digitaler Innovation zu optimieren.
Inoue bringt umfangreiche Erfahrungen aus namhaften Unternehmen wie P&G Japan, Eli Lilly Japan, Adobe und KDDI mit. Zuletzt war er als CMO bei Pioneer Corporation tätig, wo er Marketingorganisationen leitete und neue Produkte einführte. Seine Expertise umfasst Markenstrategie, Organisationsmanagement und integriertes digitales Marketing.
Die Ernennung folgt auf die Nasdaq-Notierung von SBC Medical im vergangenen Jahr und steht im Einklang mit der Mission des Unternehmens, die ästhetische Medizin seit der Eröffnung der ersten Klinik in Fujisawa im Jahr 2000 zugänglicher zu machen.
- Appointment of experienced CMO with proven track record at major companies (P&G, Eli Lilly, Adobe)
- Strategic focus on digital innovation and marketing infrastructure enhancement
- Recent successful Nasdaq listing indicates company growth trajectory
- None.
IRVINE, Calif., July 01, 2025 (GLOBE NEWSWIRE) -- SBC Medical Group Holdings Incorporated (Nasdaq: SBC) (“SBC Medical”), a global franchise and provider of services for aesthetic clinics, is pleased to announce the appointment of Shinya Inoue as Chief Marketing Officer (CMO), effective July 1, 2025.
As CMO of SBC Medical, Mr. Inoue will lead efforts to enhance the brand value of the group’s portfolio, including Shonan Beauty Clinic, one of Japan’s largest aesthetic medical brands. He will also spearhead the evolution and optimization of the company’s marketing infrastructure with a strong focus on digital innovation. Through strategic initiatives that address the increasing diversity of customer touchpoints, he will work to further strengthen the Group’s global competitiveness and contribute to the sustainable advancement of the medical aesthetics industry.
Mr. Inoue began his career at P&G Japan and has since accumulated decades of experience in brand strategy, organizational management, and integrated marketing centered on digital at leading international companies both in Japan and overseas, including Eli Lilly Japan, Adobe, and KDDI. He is well recognized for his strengths in designing marketing processes and building organizations from a company-wide perspective, as well as his ability to consistently lead initiatives from research and strategy development to the establishment and operation of execution frameworks and various supporting environments. Most recently, he served as CMO at Pioneer Corporation, where he led the launch of the marketing organization, restructuring of the planning and communication areas, and drove the market introduction of new products. Additionally, he has been instrumental in supporting the development of next generation marketers through contributions to marketing publications, speaking at industry conferences, and collaborating with educational institutions.
- Comment from CEO Yoshiyuki Aikawa
“We are delighted to welcome Mr. Shinya Inoue as our new CMO. He brings exceptional expertise and a proven track record in brand strategy, organizational development, and integrated digital marketing. His leadership will be instrumental as we continue to expand globally and elevate the value of our brand.”
- Comment from Shinya Inoue
“I am truly honored to join SBC Medical at this pivotal moment, as the company enters a new phase of growth following its successful listing on Nasdaq last year. Since opening its first clinic in Fujisawa in 2000, the company has remained steadfast in its commitment to making aesthetic medicine more accessible guided by CEO Aikawa’s vision. By supporting customers in their desire to live confidently and authentically, SBC has transformed medical aesthetics from a luxury into a more approachable part of everyday life. As a member of this visionary team, I am committed to leveraging my experience to help shape a healthier, more transparent market and contribute to the continued success of SBC Medical.”
- Career History: Shinya Inoue
April 2004: Joined P&G Japan
November 2008: Joined Eli Lilly Japan
April 2010: Joined Adobe Japan
March 2018: Joined KDDI Corporation
April 2021: Joined Pioneer Corporation as CMO (Chief Marketing Officer)
July 2025: Joined SBC Medical as CMO (Chief Marketing Officer)
About SBC Medical
SBC Medical, headquartered in Irvine, California and Tokyo, Japan, owns and provides management services and products to cosmetic treatment centers. The Company is primarily focused on providing comprehensive management services to franchisee clinics, including but not limited to advertising and marketing needs across various platforms (such as social media networks), staff management (such as recruitment and training), booking reservations for franchisee clinic customers, assistance with franchisee employee housing rentals and facility rentals, construction and design of franchisee clinics, medical equipment and medical consumables procurement (resale), the provision of cosmetic products to franchisee clinics for resale to clinic customers, licensing of the use of patent-pending and non-patented medical technologies, trademark and brand use, IT software solutions (including but not limited to remote medical consultations), management of the franchisee clinic’s customer rewards program (customer loyalty point program), and payment tools for the franchisee clinics.
For more information, visit https://sbc-holdings.com/
Contact
SBC Medical Group Holdings Incorporated (Asia)
Hikaru Fukui / Head of Investor Relations E-mail: ir@sbc-holdings.com
Momoko Morita / Public Relations E-mail: pr@sbc.or.jp
ICR LLC (In the US)
Bill Zima / Managing Partner Email: bill.zima@icrinc.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/201c077c-41b2-4182-81ec-69c60713c013
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