Sinclair Stock Price, News & Analysis

Sinclair's (NASDAQ:SBGI) COMET FEST 2025, a three-day fan festival featuring the Jurassic Park trilogy, achieved record-breaking viewership with 2.4 million total viewers. The event, which ran from August 14-16, delivered Comet's top 3 highest-rated telecasts of the year and outperformed Bravo in direct competition by 8%.

The festival averaged 151,000 viewers with a peak audience of 253,000, representing a 39% year-over-year increase. Notable gains included a 63% increase in female viewership and 22% growth in top 10 DMAs. The event included an in-person screening and Q&A session at Beverly Hills' Fine Arts Theater.

Sinclair announced that COMET FEST will return in September 2026, featuring The Matrix trilogy.

Sinclair (NASDAQ:SBGI) has announced a significant expansion of its digital true crime vertical, Criminally Obsessed, with the launch of multiple new digital series. The platform leverages Sinclair's extensive network of reporters to deliver breaking stories and original investigations to true crime enthusiasts.

The expansion includes three key series: "People Are Crazy" hosted by Erik Hamlet, focusing on bizarre crime stories; "The Mysterious Disappearance Of…" hosted by Autumn Calica, investigating missing persons cases; and "Dead Silence: The Casey Pitzer Investigation", premiering Fall 2025, examining a controversial Ohio cold case. Additionally, Criminally Obsessed will be an official sponsor at CrimeCon 2025 in Denver, featuring a partnership with POP Beauty.

Sinclair (NASDAQ:SBGI) has announced the appointment of Taylor Murray as a new anchor for The National News Desk (TND), its nationally syndicated news program. Murray brings over a decade of journalism experience, most recently anchoring multiple evening newscasts in Greenville, SC.

TND, launched in 2021, currently broadcasts across 80 markets nationwide and has experienced significant growth with a 61% increase in weekly reach over the last three years. The program delivers national, regional, and local news by leveraging Sinclair's extensive network of local stations.

The National News Desk features segments including Spotlight on America, Fact Check Team, and Pulse of America, and is available on TheNationalDesk.com and YouTube without subscription requirements.

Sinclair (NASDAQ:SBGI) has announced the recipients of its 2025 annual scholarship program, awarding $57,500 to 15 university students pursuing careers in broadcasting, journalism, digital storytelling, and marketing. The program, now in its twelfth year, has provided $431,414 in total tuition assistance since 2013.

The scholarship recipients represent diverse institutions including Northwestern University, University of Southern California, Temple University, and others. The initiative reflects Sinclair's commitment to developing emerging talent in the broadcast industry.

Sinclair's AMP Media (NASDAQ:SBGI) announced the return of Season 2 of The Triple Option, their premier college football video podcast, launching August 20, 2025. The show features renowned hosts Urban Meyer (3x National Champion Coach), Mark Ingram II (Heisman Trophy winner), and Rob Stone (veteran broadcaster).

Season 2 debuts with an exclusive interview with Ohio State's Jeremiah Smith, the nation's #1-ranked college football player. The show, consistently ranked among Apple's top Sports Podcasts, maintains partnerships with major sponsors including Wendy's as Presenting Sponsor and FanDuel as Gaming Partner.

Sinclair (NASDAQ:SBGI) has announced that the Emmy® and Peabody Award-winning series Homicide: Life on the Street will join its CHARGE network starting September 1, 2025. The critically acclaimed police procedural series, which originally ran for seven seasons on NBC, will enhance CHARGE's fall programming lineup alongside other popular shows like Criminal Minds, CSI: Miami, CSI: NY, and Law & Order: Criminal Intent.

The series, based on David Simon's book and directed by Oscar-winner Barry Levinson, features an outstanding ensemble cast including Andre Braugher, Richard Belzer, and Academy Award® winner Melissa Leo. CHARGE will also feature the series at its annual CHARGE CON 2026 event in May 2026.

Sinclair (NASDAQ:SBGI) announced that its WKEF Dayton 24/7 station has received a prestigious National Edward R. Murrow Award from the Radio Television Digital News Association (RTDNA) in the Podcast category. The award recognizes their series "Missing Niqui McCown," which investigates the 2001 disappearance of a bride-to-be from Richmond, Indiana.

The series comes from the same team that produced the award-winning 'Missing Erica Baker' podcast. Additionally, 17 Sinclair stations received Regional Edward R. Murrow Awards this year, collecting a total of 25 regional awards for Outstanding Journalism.

Sinclair (NASDAQ:SBGI) has announced significant expansion of its free over-the-air networks through multiple strategic distribution agreements. The company's networks - CHARGE, Comet, ROAR, and The Nest - are increasing their national coverage through new affiliate launches and channel position upgrades.

Key developments include CHARGE adding affiliates in multiple DMAs including Boston-Manchester and Austin, ROAR launching on new .1 channel positions in markets like Nashville and San Antonio, and Comet securing improved channel positions in several regions. Notably, The Nest will launch on YouTube TV, the largest vMVPD in the U.S., in Q4 2023.

Additionally, all four networks have achieved national distribution on Mediacom, expanding their reach across the Midwest and Southeast regions.

Sinclair (NASDAQ:SBGI) has appointed Billy Robbins as Vice President of Station Sales Operations in a newly created position. Robbins, who will report to SVP and CRO Ryan Moore, will lead AMP Sales and Marketing Solutions' daily sales efforts across Sinclair's broadcast stations.

Previously serving as Vice President & General Manager of Sinclair's Baltimore stations (WBFF/WNUV/EBFF), Robbins brings extensive experience, having joined Sinclair in 2003 as General Sales Manager before advancing to Station Manager and VP/GM in 2021. In his new role, he will focus on driving growth, improving efficiency, and streamlining operations across the company's broadcast station sales operations.