Significant Emergency Information Research Study Released
Research from NVISA, backed by Sinclair's ONE Media 3.0, reveals consumer demand for NextGen Broadcast Emergency Information services. Over half of Americans desire geo-targeted alerts and customizable notification settings. Survey data indicates that the ability to receive critical updates even without Internet or cellular service is highly valued. Notably, nearly two-thirds would pay an additional $5 to $10 for enhanced emergency information capabilities. This study highlights the essential role of local broadcasters during crises and indicates strong future growth prospects for broadcasters and app developers in mobile environments.
- Significant consumer interest in advanced emergency information features, enhancing the market potential for broadcasters.
- Almost two-thirds of consumers willing to pay an additional $5-$10 for better emergency communication features.
- None.
Over half of American consumers want features of a NextGen Broadcast Emergency Information service.
Research confirms crucial role of broadcast media and potential demand in mobile environment.
Surveyed consumers selected features of a new advanced emergency information app that would motivate them to use it. Significantly, those features are already built into the NextGen Broadcast rollout.
Important findings confirm that targeted emergency information is highly desirable:
- Almost two-thirds of American consumers want “the ability to receive geo-targeted alerts.”
- Over half chose “the ability to select only the alerts they want to receive.”
- Over half of Americans also chose “the ability to opt into a constantly updated stream of emergency information.”
- Almost half of consumers want “a system that keeps working when their Internet goes down.”
- More than a third want “a system that keeps working when their cellular phone service goes down.”
The costs of such targeted services were not seen as a deterrent. When asked how much more they would be willing to pay for their next mobile phone purchase so it could do an outstanding job delivering critical information in an emergency, almost two thirds of American consumers said they would pay an extra
The study confirmed that local TV broadcasters are a crucial resource for communities during emergencies. TV news is unique because it is the only information resource that consumers rate highly as both a "first stop,” the first place American consumers turn to after hearing of a local threat, and also as an ongoing source of emergency information.
The study also documented business growth potential for broadcasters and app developers in the mobile environment that NextGen Broadcast will enable.
For the full study of the dozen primary findings, download “The Case for an ATSC 3.0 Advanced Emergency Information Service” on either of the following websites:
NVISA - https://www.nvisa.org/documents
ONE Media 3.0 - https://www.atsc3advocate.com/downloads
About NVISA
Our vision is for the industry to provide video services providers with strong value through innovation and collaboration on advanced information services, including Emergency Alert System compliance, value-added Advanced Emergency Information services, accessibility requirements embodied in the
For more information visit: https://www.nvisa.org/about
About ONE Media 3.0, LLC
ONE Media 3.0, headquartered in
About Sinclair
View source version on businesswire.com: https://www.businesswire.com/news/home/20220113005214/en/
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FAQ
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