Sinclair Names Cindi Dias Vice President and General Manager of KBAK and KBFX in Bakersfield, CA

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09/19/2024 - 12:00 PM

BAKERSFIELD, Calif.--(BUSINESS WIRE)-- Sinclair today announced that Cindi Dias has been named VP/GM of KBAK (CBS) and KBFX (FOX) in Bakersfield, California.

Dias was most recently the General Sales Manager at the stations, a role she held for 17 years.

In making the announcement, Rob Weisbord, Sinclair’s Chief Operating Officer and President of Local Media said, “We are thrilled Cindi will now be leading the stations in Bakersfield, where she had deep relationships in the market. She has a proven record of successful management, multimedia sales experience and developing strong leadership teams, and we look forward to building on our momentum in the market.”

Dias has 30 years of broadcast and multimedia sales experience and has been with KBAK and KBFX in Bakersfield for the last 26. She started her career in Los Angeles at Petry Television, then moved to Bakersfield where she worked for KERO and KSMJ radio as an account executive.

Commenting on her new role, Dias said, “I am extremely honored to be named vice president and general manager of Eyewitness News KBAK and KBFX. My commitment to the Bakersfield community, our dedicated employees, and valued advertisers, has never been stronger. It’s an exciting time in our industry and I am looking forward to leading this incredibly talented team into the next generation of broadcasting. Through innovation and world class marketing opportunities, we will continue to serve our community with excellence, while pursuing new ways to meet them where they are.”

About Sinclair Broadcast Group:

Sinclair Broadcast Group is a subsidiary of Sinclair, Inc., (Nasdaq: SBGI) a diversified media company and leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

Category: General