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Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) is a leading Diverse owned company specializing in the Connected TV (CTV) and over-the-top (OTT) ecosystem. The company helps brands effectively reach, engage, and understand diverse consumers through innovative technology solutions. Recently, Sabio announced a significant partnership with McDonald's USA, facilitated through Publicis Groupe, highlighting their commitment to fostering diversity and inclusivity in advertising. McDonald's will leverage Sabio's unique non-cookie-based data sets and solutions to connect with the growing U.S. multicultural audience, particularly targeting the ethnically diverse Generation Z.
Sabio's offerings include a trusted and transparent content monetization demand-side platform (DSP), App Science®, a cutting-edge real-time measurement and attribution software as a service (SaaS) platform, and Vidillion, which provides cloud-based ad-insertion, content distribution, and management services. These technologies enable brands and agencies to reach and engage with diverse audiences on streaming platforms, moving beyond traditional demographics to understand consumers' preferences at a deeper level.
The partnership with McDonald's grants the fast-food giant access to Sabio's CTV/OTT inventory and customized audience segments at favorable rates, along with insights from App Science's proprietary 55MM HH graph data. This collaboration aims to tackle the industry's challenge of connecting brands with culturally diverse audiences, addressing fragmentation from evolving platforms and legacy audience measurements that often fail to represent diversity accurately.
McDonald's remains dedicated to authentic engagement with multicultural audiences, and this collaboration with Sabio exemplifies this commitment. By utilizing Sabio's comprehensive solutions, McDonald's can efficiently activate campaigns at scale while connecting with their target audiences more granularly.
About Sabio Holdings
Sabio Holdings Inc. is a leading Diverse owned CTV and OTT technology service provider. They specialize in the ad-supported video-on-demand (AVOD) and free ad-supported streaming (FAST) channel market. Their cloud-based technologies empower brands to reach, engage, and understand diverse audiences on streaming platforms. For more information, visit: sabioholding.com
About McDonald's
McDonald's is the world's leading global foodservice retailer with over 40,000 locations in more than 100 countries. Approximately 95% of McDonald's restaurants are owned and operated by independent local business owners. All marks and trademarks are the property of their respective owners. All rights reserved.
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