Groupe SEB has established a joint venture in Morocco with Preciber, a company led by Mohammed Berrada, creating Groupe SEB Maroc, of which SEB holds 55%. This venture will exclusively import and distribute SEB products in Morocco, including small household appliances and cookware, while also marketing EXPRESS brand pressure cookers. Additionally, SEB has invested in the CathayAfricInvest Innovation fund to support African start-ups, signifying its commitment to growth in Africa, following a similar venture in Egypt in 2018.
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Groupe SEB joins the Act4Nature International alliance at the European Business & Nature Summit 2021, committing to biodiversity preservation with ambitious 2023 targets. These include eliminating plastic packaging, reducing water and carbon consumption, and increasing the use of recycled materials. The company aims for zero plastic packaging and a 40% reduction in carbon intensity by 2030. Groupe SEB's eco-initiatives reflect a long-term strategy toward sustainability and corporate responsibility, supporting biodiversity and reducing its environmental footprint.
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Groupe SEB reported record performances for the nine-month period ending September 2021, with sales reaching €5,570 million, a rise of 18.2% year-over-year. Operating Result from Activity (ORfA) increased by 62.8% to €528 million. The company revised its full-year sales growth expectation to around 14%, with an ORfA margin close to 10%. Significant growth was seen across both Consumer and Professional divisions, particularly in the EMEA region. Despite challenges from supply chain disruptions and raw material costs, the strong demand led to a robust outlook for the company.
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Groupe SEB announces an investment exceeding 150 million euros in France for 2021. This includes 80 million euros for a logistics platform in Hauts-de-France and 12 million euros for a new Global Innovation Center at its headquarters in Ecully, Lyon, aimed at enhancing product development. The investment underscores the company’s commitment to local production and innovation, with an average annual investment of 60 million euros. Groupe SEB operates 11 industrial sites in France, highlighting its robust operational presence.
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