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SEGG Media (NASDAQ: SEGG) reported accelerating audience momentum for Sports.com after the opening weekend of Super League Kerala Season 2, with an estimated 500,000 views and the platform on track to surpass 1,000,000 views during the second weekend.

The company highlighted expanding reach across India and global markets, strengthened sponsorships (powered by Amul), and an expanding pipeline of content and monetization initiatives. The second-weekend fixture between Thiruvananthapuram Kombans FC and Forca Kochi FC is scheduled at Chandrasekharan Nair Stadium on October 10, 2025 at 7:30 PM IST (10:00 AM ET), streaming on Sports.com and airing on Sony Ten 2, Ten 2 HD, and DD Malayalam.

SEGG (NASDAQ: SEGG) reported a strong kickoff for Super League Kerala on Sports.com during the opening weekend on Oct 6, 2025. The three matches drew in‑stadium crowds of 25,974, 14,236, and 7,452, and delivered 517,577 total digital viewers with an average watch time of 60 minutes.

Sports.com streamed the event alongside linear partner Sony and named Sports.com and Amul as tournament sponsors. The company will launch user registration (free access) on the platform this upcoming weekend to position for monetization via sponsorships, advertising, and premium experiences as it targets expansion across India, Saudi Arabia, and MENA.

SEGG Media (NASDAQ: SEGG) live streamed the Super League Kerala season opener on Sports.com on Oct 2, 2025, a match where defending champions Calicut beat Kochi 2–1 at EMS Stadium in Calicut.

The match drew a stadium crowd of more than 30,000 and tens of thousands of online participants, marking Sports.com’s debut live broadcast for the league. Sports.com is the exclusive global streaming partner for the Kerala Super League’s 33 fixtures, with Sony India’s TEN 2 providing broadcast coverage in India.

SEGG Media Corporation (NASDAQ: SEGG) has successfully launched its first live streaming event on Sports.com with Super League Kerala (SLK). The partnership is expected to reach millions of viewers worldwide, with SLK having achieved a viewership of 131 million across 33 matches last season.

Led by Sports.com President Majed Al-Sorour, the platform aims to become the leading sports destination across the Middle East and beyond. The exclusive streaming partnership with SLK, alongside Sony India's TEN 2 as the linear broadcast partner, is projected to generate over $2 million in revenue for SEGG Media starting Q4 2025. Additionally, Sports.com will stream a high-profile match between Argentina, featuring Lionel Messi, and India in Kerala this November.

SEGG Media Corporation (NASDAQ: SEGG) has launched its international gaming platform at international.lottery.com, marking a significant expansion in its global gaming operations. The platform, acquired through the purchase of Spektrum Ltd., will target markets across Europe, Africa, and other high-growth territories.

The Company projects revenue of approximately $6.35 million for fiscal year 2026 from this initiative. The platform currently offers free game sampling, with real money gaming set to launch in select jurisdictions starting November 2025. This strategic move aligns with SEGG Media's buy-and-build approach, focusing on disciplined operations and rapid market penetration in the sports, entertainment, and gaming sectors.

SEGG Media (NASDAQ: SEGG) has announced its Sports.com Media Group's plan to acquire Racing Women Limited, a pioneering women's motorsport initiative. The deal involves acquiring a 51% controlling stake at a $1 million valuation, with options for full ownership.

The acquisition includes Racing Women's intellectual property and global rights, strengthening SEGG's motorsport expansion strategy. The announcement follows Racing Women's successful Nations Trophy event at Donington Park, where Austria's Jorden Dolischka emerged as champion.

The deal aligns with the rapid growth in women's sports, which shows 50% faster sponsorship growth than men's major leagues. SEGG plans to integrate Racing Women with Veloce's ecosystem, creating opportunities for female drivers to gain global exposure and sponsorship.

SEGG Media (NASDAQ: SEGG) celebrated a significant milestone at Donington Park with the inaugural Sports.com Nations Trophy event, focusing on women in motorsport. Austrian driver Jorden Dolischka emerged victorious among eight competitors from seven nations, earning 40 points and securing a funded drive at the upcoming Radical Gulf Cup in Abu Dhabi.

The event featured prominent Sports.com branding throughout the venue, demonstrating SEGG Media's commitment to expanding its presence in global motorsport. Notable attendance included Marc Bircham, Director of Sports.com, and Tamer Hassan, President of Sports.com Studios, who participated in driver briefings and prize presentations, bringing national media attention to the Racing Women initiative.

SEGG Media (NASDAQ: SEGG) announced its continued support for the Racing Women initiative at Round 6 of the 2025 Fine Cut Radical Cup UK at Donington Park GP Circuit. The event features 25 drivers, including 11 Racing Women competitors across five Radical SR3 XXR cars.

The event introduces the Sports.com Nations Trophy, offering the fastest female driver a sponsored entry to the Gulf Radical Cup at Yas Marina Circuit, Abu Dhabi. Notable participants include 17-year-old Hungarian driver Lena Galyo, making her Radical debut without a road license.

This marks SEGG Media's second of three sponsored Racing Women events since June 2025, demonstrating the company's commitment to fostering gender equality in motorsport and leveraging brand visibility through sports sponsorships.

SEGG Media (NASDAQ: SEGG) has announced the launch of Sports.com Studios in Mexico, establishing a new regional hub for sports and entertainment content in Latin America. The studio's first project, "Maximo Futbol", a Spanish-language sports reality series, will premiere on September 30 exclusively on Sports.com.

The initiative combines SEGG Media's lottery operations with content creation to drive engagement and revenue growth. The series features top Mexican athletes, including the UVM Lynxes collegiate team, and has secured partnerships with major brands including Samsung, Wilson, and JAC.