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SEGG Media (Nasdaq: SEGG) announced leadership changes on December 1, 2025: the Board removed Matthew McGahan as CEO, Secretary, President and Chairman and appointed CFO Robert Stubblefield as Interim CEO, Secretary and President, with Marc Bircham named Chairman. McGahan will remain a director until the next annual meeting expected before year-end. The company reported > 102 million views across its digital properties in 2025 and said the leadership moves aim to accelerate revenue growth, advance planned acquisitions, and strengthen operational and financial discipline.
SEGG Media (Nasdaq: SEGG) announced it has surpassed 102 million views across all platforms as of November 25, 2025, driven by content such as Racing Women and the Kerala Super League.
The company reiterated a previously announced proposed 51% acquisition of Ant Media and Productions, said Sports.com Studios is scaling premium and short-form programming, and confirmed a continuing global rollout of the Sports.com app with live streaming, creator-led shows, and interactive features.
SEGG Media (Nasdaq: SEGG, LTRYW) has agreed to acquire a 51% majority stake in Ant Media & Productions, led by Ant Middleton.
Under the deal, Sports.com Studios becomes the exclusive global streaming partner (excluding MENA) for Special Forces Trilogy, a 10-episode reality series produced with Ti22 Films and OSN. Filming will occur in Dubai and feature 20 civilian contestants facing special-forces style challenges, hosted by Ant Middleton.
The series will air on OSNtv and OSN+ in MENA and stream globally on Sports.com in 2026. SEGG said terms of the acquisition will be disclosed in a forthcoming Form 8-K.
SEGG Media (Nasdaq: SEGG) signed a binding Letter of Intent to acquire ad‑tech company Triggy.AI, with the proposed close on or before November 28, 2025. The deal adds an AI engine that delivers personalized, real‑time ad experiences, gamified engagement, and predictable monthly recurring revenue from enterprise clients.
SEGG plans to integrate Triggy across Sports.com, Lottery.com and Concerts.com to boost CPMs, deepen user engagement, scale SaaS‑style recurring revenue, and expand cross‑platform monetization.
SEGG Media (Nasdaq: SEGG, LTRYW) announced it will place full-page advertisements in seven NBA team yearbooks for the 2025/26 season, covering Boston, Chicago, Golden State, Houston, Los Angeles, Miami, and New York.
This follows the Company's NFL 2025/26 yearbook campaign across 25 stadiums and signals Sports.com's push to deepen U.S. brand visibility ahead of planned 2026 sponsorships, streaming partnerships, and academy programs in basketball.
SEGG Media (Nasdaq: SEGG) announced Sports.com as the Title Sponsor of Soccerex Miami 2025, scheduled for November 12–13, 2025 at the Miami Beach Convention Center.
A senior SEGG delegation led by Matthew McGahan will attend alongside Sports.com executives Tim Scoffham and Marc Bircham; Bircham is confirmed as a guest speaker in a headline discussion on leadership, talent development and the global business of football. The Sports.com brand will appear across stage branding, backdrops, signage and the Soccerex website.
This event is the third in a multi‑year Sports.com partnership with Soccerex and follows Sports.com’s earlier engagements in Istanbul and Amsterdam in 2025.
SEGG (Nasdaq: SEGG) celebrated a landmark motorsport weekend at Yas Marina Circuit on Nov 3, 2025 as Racing Women driver Jorden Dolischka became the first woman to reach a podium in the 2025/26 Gulf Radical Cup.
Dolischka set the fastest lap (1:58.0), recovered from an electrical issue to finish sixth in Sprint Race 1, took P3 in Sprint Race 2, and finished P4 in the endurance race. Teammate Léna Galyó achieved two Top-10 finishes despite fuel-pump issues. SEGG reported Sports.com streaming reach has surpassed 45 million cumulative live-stream views, and Racing Women and Sports.com acquisitions are expected to complete within November.
SEGG Media (Nasdaq: SEGG, LTRYW) announced that two Racing Women drivers will compete in Round 1 of the 2025/26 Gulf Radical Cup at Yas Marina Circuit on Oct 31, 2025, with live coverage exclusive to the new Sports.com App on iOS and Android.
Representing Racing Women are Jorden Dolischka (20, Austria, Car #20) and Léna Galyó (17, Hungary, Car #28); both posted top-10 testing times and Dolischka recorded the quickest time among 18 entrants. SEGG Media reported surpassing 16 million combined social and live-stream views since Oct 27 and a 30 million cumulative views milestone since launching its streaming platform earlier in October, highlighting growing global audience reach.
SEGG Media (Nasdaq: SEGG) announced a two-year Web3 and Digital Asset Strategy on October 30, 2025, including a $300 million Digital Asset and Tokenization Program and creation of a SEGG Media Crypto Advisory Board to guide governance, risk, and execution.
The plan uses an 80/20 capital allocation (80% multi-asset crypto treasury; 20% strategic acquisitions), a memorandum of understanding with ZIGChain, and a four-phase rollout spanning 0–18 months to build validator yield, tokenization pilots on Sports.com and Concerts.com, and a Sports & Entertainment Exchange.
SEGG Media (NASDAQ: SEGG) announced the launch of the new Sports.com App on Oct 27, 2025, now available on the Apple App Store and other marketplaces.
The app centralizes SEGG Media’s sports portfolio with live streaming, on-demand highlights, and interactive features, and is designed to drive engagement, data capture, and monetization. SEGG Media said the app will stream the Super League Kerala match on Oct 28, 2025 (Malappuram FC vs Thiruvananthapuram Kombans FC) at 10:00 AM ET.
The launch follows a surge in audience growth: a Super League Kerala fixture on Oct 24 drew 4.5 million new streams, pushing combined reach and interactions past 14.5 million. SEGG Media plans to onboard additional leagues and regional properties through 2026.
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