SEGG Media and Quadrant Unveil Speedway Collection in Landmark Apparel Launch
SEGG Media (NASDAQ: SEGG) has launched the Quadrant Speedway Collection, its first major apparel release following the company's strategic investment in Veloce Media Group and its acquisition of Quadrant, the lifestyle brand co-founded by F1 driver Lando Norris.
The collection debuted at the Belgian Grand Prix, where Norris secured pole position and a podium finish. Quadrant's platform boasts impressive reach with 750 million monthly views and 55 million subscribers. The collection, inspired by Speedway motorsport and available exclusively at quadrant.gg, represents SEGG Media's strategy to blend sports, fashion, and digital entertainment through its Sports.com platform.
SEGG Media (NASDAQ: SEGG) ha lanciato la Quadrant Speedway Collection, la sua prima importante collezione di abbigliamento dopo l'investimento strategico nella Veloce Media Group e l'acquisizione di Quadrant, il brand lifestyle co-fondato dal pilota di F1 Lando Norris.
La collezione è stata presentata al Gran Premio del Belgio, dove Norris ha conquistato la pole position e un posto sul podio. La piattaforma Quadrant vanta un'impressionante portata con 750 milioni di visualizzazioni mensili e 55 milioni di iscritti. Ispirata al motorsport Speedway e disponibile in esclusiva su quadrant.gg, la collezione rappresenta la strategia di SEGG Media di unire sport, moda e intrattenimento digitale tramite la sua piattaforma Sports.com.
SEGG Media (NASDAQ: SEGG) ha lanzado la Colección Quadrant Speedway, su primer gran lanzamiento de ropa tras la inversión estratégica en Veloce Media Group y la adquisición de Quadrant, la marca de estilo de vida cofundada por el piloto de F1 Lando Norris.
La colección debutó en el Gran Premio de Bélgica, donde Norris logró la pole position y un lugar en el podio. La plataforma de Quadrant cuenta con un alcance impresionante de 750 millones de visualizaciones mensuales y 55 millones de suscriptores. Inspirada en el motorsport Speedway y disponible exclusivamente en quadrant.gg, la colección refleja la estrategia de SEGG Media de combinar deporte, moda y entretenimiento digital a través de su plataforma Sports.com.
SEGG 미디어(NASDAQ: SEGG)가 벨기에 그랑프리에서 데뷔한 첫 주요 의류 컬렉션인 쿼드런트 스피드웨이 컬렉션을 출시했습니다. 이는 F1 드라이버 랜드 노리스가 공동 창립한 라이프스타일 브랜드 쿼드런트를 인수하고 Veloce Media Group에 전략적 투자를 한 이후의 첫 대규모 의류 출시입니다.
노리스가 폴 포지션과 포디움 피니시를 거둔 벨기에 그랑프리에서 공개된 이 컬렉션은 월간 7억 5천만 뷰와 5,500만 구독자를 자랑하는 쿼드런트 플랫폼의 영향력을 기반으로 합니다. Speedway 모터스포츠에서 영감을 받아 quadrant.gg에서 단독 판매되는 이 컬렉션은 SEGG 미디어가 Sports.com 플랫폼을 통해 스포츠, 패션, 디지털 엔터테인먼트를 융합하려는 전략을 보여줍니다.
SEGG Media (NASDAQ : SEGG) a lancé la collection Quadrant Speedway, sa première grande sortie de vêtements suite à l'investissement stratégique dans Veloce Media Group et à l'acquisition de Quadrant, la marque lifestyle cofondée par le pilote de F1 Lando Norris.
La collection a fait ses débuts au Grand Prix de Belgique, où Norris a obtenu la pole position et une place sur le podium. La plateforme Quadrant bénéficie d'une portée impressionnante avec 750 millions de vues mensuelles et 55 millions d'abonnés. Inspirée par le sport automobile Speedway et disponible exclusivement sur quadrant.gg, la collection illustre la stratégie de SEGG Media d'allier sport, mode et divertissement numérique via sa plateforme Sports.com.
SEGG Media (NASDAQ: SEGG) hat die Quadrant Speedway Kollektion vorgestellt, ihre erste große Bekleidungs-Kollektion nach der strategischen Investition in die Veloce Media Group und der Übernahme von Quadrant, der Lifestyle-Marke, die vom F1-Fahrer Lando Norris mitbegründet wurde.
Die Kollektion feierte ihr Debüt beim Großen Preis von Belgien, bei dem Norris die Pole Position und einen Podiumsplatz erreichte. Die Plattform von Quadrant verzeichnet beeindruckende 750 Millionen monatliche Aufrufe und 55 Millionen Abonnenten. Die von Speedway-Motorsport inspirierte Kollektion, exklusiv erhältlich auf quadrant.gg, steht für SEGG Medias Strategie, Sport, Mode und digitales Entertainment über die Sports.com-Plattform zu verbinden.
- Strategic expansion into fashion and motorsport merchandise through Quadrant brand
- Massive digital reach with 750 million monthly views and 55 million subscribers
- Strong brand association with F1 driver Lando Norris
- Successful targeting of Gen Z and millennial audiences
- None.
A Media Snippet accompanying this announcement is available by clicking on this link.
LONDON, July 31, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company owning Sports.com, Concerts.com, and Lottery.com, today announced the launch of the Quadrant Speedway Collection. The collection is the brand’s first major apparel drop since SEGG Media’s strategic investment into Veloce Media Group (“Veloce”) and Veloce’s acquisition of Quadrant, the creator-led motorsport and lifestyle brand co-founded by Formula 1 driver Lando Norris.
The Speedway Collection marks a high-impact activation of SEGG Media’s strategic investments in next-generation sports and entertainment platforms. The drop blends motorsport heritage with streetwear aesthetics. The collection was debuted by Lando Norris in the F1 paddock ahead of his pole position and podium finish at the Belgian Grand Prix last weekend.
Quadrant has always aimed to position itself at the centre of key motorsport subcultures, and this time, the brand embraced a more aggressive, rugged creative direction. Speedway, with its raw energy and exhilarating atmosphere, provided the perfect backdrop.
Matthew McGahan, Chairman & CEO of SEGG Media, said: “This is exactly what we envisioned when we backed Veloce and brought Quadrant into the SEGG Media family. The Speedway Collection gives our first taste of SEGG Media powering the next generation of sport, fashion, and fandom since the acquisition.”
Quadrant has emerged as one of the most influential brands targeting Gen Z and millennial audiences across motorsport, gaming, and digital content. With an audience reach of more than 750 million views per month and 55 million subscribers, Veloce’s platform gives Quadrant launches, such as the Speedway Collection, an unmatched global audience.
The Speedway drop also reflects SEGG Media’s long-term vision through Sports.com, its flagship platform aimed at reshaping how fans consume, engage with, and experience modern sport.
“Our investment in Veloce was driven by revenue and opportunity. Quadrant’s growth is proof of what happens when you align a powerful brand, a visionary founder like Lando Norris, and the resources to scale quickly. The Speedway launch is only the beginning of our journey with the unique brand,” added McGahan.
A discipline many within the team grew up watching, Speedway resonates deeply at Quadrant. Kings Lynn Speedway became the epicenter of creativity, shaping a collection defined by gritty textures and bold distressed finishes. The Speedway collection is available now exclusively at quadrant.gg. The collection celebrates the collision of racing, culture, and design.
As SEGG Media continues to grow its influence across motorsport, digital media, and entertainment, Quadrant’s evolution and continued success serve as a blueprint for how culturally relevant brands can thrive within the SEGG Media ecosystem.
About Veloce Media Group
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.
Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.
To learn more, please visit: velocemediagroup.com
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
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For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.
FAQ
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