SEGG Media and Veloce Group Accelerate Global Motorsport Strategy Across NASCAR, IndyCar and Beyond
SEGG Media (NASDAQ: SEGG) is advancing its global motorsport strategy through strategic initiatives across multiple racing series. The company is engaging in key discussions with NASCAR executives alongside Veloce Group to explore content rights and sponsorship opportunities, aiming to expand NASCAR's digital footprint globally.
The company is launching the Sports.com Elite Driver Program in 2026, supporting drivers across Formula One, IndyCar, and other categories. Additionally, SEGG Media is exploring opportunities in hydrogen racing and has supported the inaugural Racing Women Training Camp. The global motorsport market is projected to grow by over $10 billion by 2029.
SEGG Media (NASDAQ: SEGG) sta potenziando la sua strategia globale nel motorsport tramite iniziative mirate in diverse serie di corse. L'azienda sta conducendo colloqui con i dirigenti della NASCAR insieme al Veloce Group per valutare diritti sui contenuti e opportunità di sponsorizzazione, con l'obiettivo di ampliare la presenza digitale della NASCAR a livello mondiale.
Nel 2026 lancerà il Sports.com Elite Driver Program per supportare piloti in Formula 1, IndyCar e altre categorie. SEGG Media sta inoltre sondando opportunità nelle corse a idrogeno e ha sostenuto il primo Racing Women Training Camp. Si prevede che il mercato mondiale del motorsport crescerà di oltre 10 miliardi di dollari entro il 2029.
SEGG Media (NASDAQ: SEGG) está ampliando su estrategia global en el automovilismo mediante iniciativas estratégicas en varias categorías de competición. La compañía mantiene conversaciones con los ejecutivos de NASCAR junto a Veloce Group para estudiar derechos de contenido y oportunidades de patrocinio, buscando aumentar la presencia digital de NASCAR a nivel internacional.
La empresa lanzará en 2026 el Sports.com Elite Driver Program para apoyar a pilotos de Fórmula 1, IndyCar y otras disciplinas. Además, SEGG Media explora oportunidades en carreras de hidrógeno y apoyó el primer Racing Women Training Camp. Se proyecta que el mercado mundial del automovilismo crecerá en más de 10.000 millones de dólares para 2029.
SEGG Media (NASDAQ: SEGG)는 여러 레이싱 시리즈에서 전략적 활동을 통해 글로벌 모터스포츠 전략을 확대하고 있습니다. 회사는 Veloce Group과 함께 NASCAR 경영진과 핵심 논의를 진행하며 콘텐츠 권리와 스폰서십 기회를 모색해 NASCAR의 디지털 영향력을 전 세계로 확장하려 하고 있습니다.
회사는 2026년 Sports.com Elite Driver Program을 출범하여 포뮬러원, 인디카 및 기타 카테고리의 드라이버를 지원할 예정입니다. 또한 SEGG Media는 수소 레이싱 분야 기회를 탐색하고 있으며, 창설된 Racing Women Training Camp도 지원했습니다. 글로벌 모터스포츠 시장은 2029년까지 100억 달러 이상 성장할 것으로 예상됩니다.
SEGG Media (NASDAQ: SEGG) renforce sa stratégie mondiale dans le sport automobile via des initiatives ciblées dans plusieurs championnats. La société mène des discussions clés avec les dirigeants de la NASCAR aux côtés de Veloce Group pour étudier les droits de contenu et les opportunités de parrainage, dans le but d'étendre la présence numérique de la NASCAR à l'international.
En 2026, elle lancera le Sports.com Elite Driver Program pour accompagner des pilotes de Formule 1, IndyCar et d'autres catégories. SEGG Media explore également des opportunités dans les courses à hydrogène et a soutenu le premier Racing Women Training Camp. Le marché mondial du sport automobile devrait croître de plus de 10 milliards de dollars d'ici 2029.
SEGG Media (NASDAQ: SEGG) treibt seine globale Motorsportstrategie durch gezielte Initiativen in mehreren Rennserien voran. Das Unternehmen führt gemeinsam mit Veloce Group wichtige Gespräche mit NASCAR-Führungskräften, um Inhalte-Rechte und Sponsoringmöglichkeiten zu prüfen und die digitale Reichweite der NASCAR weltweit auszubauen.
2026 startet das Unternehmen das Sports.com Elite Driver Program, das Fahrer in Formel 1, IndyCar und weiteren Klassen unterstützen soll. Zudem sondiert SEGG Media Chancen im Wasserstoff-Rennsport und hat das erste Racing Women Training Camp unterstützt. Der globale Motorsportmarkt wird voraussichtlich bis 2029 um über 10 Milliarden US-Dollar wachsen.
- Strategic partnership discussions with NASCAR for global digital expansion
- Launch of Sports.com Elite Driver Program in 2026 across multiple racing series
- Expansion into innovative hydrogen racing series backed by FIA
- Initiative towards gender equality through Racing Women Training Camp
- Targeting growing motorsport market projected to increase by $10 billion by 2029
- Poor performance of SEGG-backed drivers in Milwaukee with best finish at 17th place
- Highly fragmented market with multiple racing series could pose integration challenges
Insights
SEGG's motorsport strategy targets a $10B market through NASCAR talks, IndyCar initiatives, and digital-first fan engagement programs.
This press release reveals SEGG Media's comprehensive strategy to capitalize on the fragmented global motorsport market, which is projected to grow by
The discussions with NASCAR executives at Daytona are particularly significant. NASCAR commands the largest motorsport audience in the U.S., and SEGG is pursuing content rights, sponsorship frameworks, and digital engagement strategies targeted at younger demographics. By leveraging Veloce's digital expertise and the Sports.com app for short-form and behind-the-scenes content, SEGG is addressing a critical industry challenge: connecting traditional racing properties with digital-native audiences.
The announced Sports.com Elite Driver Program spanning Formula One, IndyCar, and other series signals a comprehensive talent development strategy launching in 2026. This initiative could create valuable intellectual property and marketing assets while generating content that drives audience engagement.
SEGG's exploration of hydrogen racing series participation through Veloce demonstrates forward-thinking alignment with sustainability trends in motorsport. The mixed-gender format also supports their parallel diversity initiatives like the Racing Women Training Camp.
While the performance of SEGG-backed drivers at Milwaukee was disappointing (with finishes of 17th, 25th, and a retirement), this represents a minor operational setback rather than a strategic concern. The broader initiatives targeting audience consolidation, content creation, and digital engagement across multiple racing series represent a coherent approach to capturing value in a growing but fragmented market.
A Media Snippet accompanying this announcement is available by clicking on this link.
FORT WORTH, Texas, Aug. 25, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a global leader in sports, entertainment, and gaming, announces Sports.com's recent motorsport activities. With its diverse, global audience, motorsport is a cornerstone of the Company’s strategy for its Sports.com brand. Motorsport is a highly fragmented global market with multiple racing series appealing to distinct regional and global fan bases. The Sports.com platform is being designed to offer these distinct audiences a singular location to consume content covering the diverse disciplines under the motorsport umbrella. With the motorsport market expected to grow by more than USD
Daytona: SEGG Media and Veloce Group in NASCAR Talks
At Daytona International Speedway, SEGG Media Chairman Matthew McGahan and Sporting Director Marc Bircham, together with Dan Bailey, CEO of Veloce Esports Group Ltd. (“Veloce”) met with senior NASCAR executives for strategic discussions.
The talks explored:
- Bespoke content rights to scale digital fan engagement globally.
- Sponsorship frameworks and investment pathways for major international brand partners.
- Leveraging Veloce’s digital reach and the Sports.com app to expand NASCAR’s footprint through short-form and behind-the-scenes content, targeting younger audiences and strengthening global fan engagement.
NASCAR, the premier motorsport property in the U.S., represents a huge opportunity for SEGG Media to align its digital-first strategy with one of the most passionate fan bases in the world.
Nashville IndyCar Finale: Elite Driver Program and 2026 Planning
The Borchetta Bourbon Music City Grand Prix in Nashville (August 31, FOX/Sky Sports) will mark the conclusion of the 2025 IndyCar season. SEGG Media’s executive leadership — Chairman & CEO Matthew McGahan, Company Directors Marc Bircham and Warren Macal, and COO Gregory Potts will be in attendance.
Beyond the on-track action, management will hold close-out discussions with driver representatives and outline plans for SEGG Media’s new Sports.com Elite Driver Program encompassing Formula One, IndyCar, and other disciplines.. Launching in 2026, the program is designed to support emerging and established elite drivers across Formula One, IndyCar, Indy NXT, and other categories, focusing on driver excellence, brand-building, and digital fan engagement — aligning with the Company’s mission to deliver long-term shareholder value through sporting excellence.
Hydrogen Racing: Exploring Opportunities
Looking forward, Veloce is exploring opportunities to compete in the world’s first hydrogen racing series. Backed by the FIA as a World Cup, supported by Saudi Arabia, and created by Alejandro Agag (Formula E, Extreme E, E1), the series introduces mixed-gender racing, rally-inspired stages, and a sustainability-first platform.
This initiative reinforces SEGG Media’s commitment to innovation, inclusivity, and global leadership in motorsport’s future.
Racing Women: Breakthrough Week in UK Motorsport
SEGG Media proudly supported the inaugural Racing Women Training Camp powered by Sports.com an initiative hailed as a breakthrough for gender equality in motorsport. The program identified potential future stars, generated positive media and social coverage, and highlighted SEGG Media’s commitment to diversity, audience growth, and brand impact.
Milwaukee Recap: Drivers Target Nashville Comeback
The three SEGG Media-backed drivers endured difficult outings in Milwaukee with Louis Foster finishing 17th and Callum Ilott classified 25th in the Snap-On Milwaukee Mile 250, and Seb Murray retiring on Lap 64 in the INDY NXT by Firestone at the Milwaukee Mile race. All three are now focused on finishing the season strongly in Nashville, where they will also learn more about SEGG Media’s long-term vision and the rollout of the Sports.com Elite Driver Program.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.
FAQ
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