SEGG Media Reenters U.S. Lottery Market with Lottery.com Affiliate Initiative and Players Rewards Program
SEGG Media (NASDAQ: SEGG) has announced its strategic reentry into the U.S. lottery market through its Lottery.com brand. The company plans to launch a nationwide lottery rewards program and is pursuing affiliate partnerships with state-operated iLottery programs in Pennsylvania, Virginia, and Michigan.
The initiative comes amid significant market opportunity, with over 143 million Americans purchasing lottery tickets annually. The company cites Kentucky Lottery's success, which generated $671 million in iLottery sales (31% of overall sales) in 2024, with projected growth of 26% in 2025. The timing aligns with a current $1.3 billion Powerball jackpot, which is expected to drive increased player engagement.
The rewards program will benefit both players and retailers through exclusive promotions and experiences, with a phased rollout beginning later in 2025.
SEGG Media (NASDAQ: SEGG) ha annunciato il suo rientro strategico nel mercato delle lotterie statunitensi tramite il marchio Lottery.com. L’azienda intende lanciare un programma di premi a livello nazionale e cerca accordi di affiliazione con i programmi iLottery gestiti dagli stati di Pennsylvania, Virginia e Michigan.
L’iniziativa sfrutta un’importante opportunità di mercato: oltre 143 milioni di americani acquistano biglietti della lotteria ogni anno. SEGG cita il successo della Kentucky Lottery, che nel 2024 ha registrato 671 milioni di dollari di vendite iLottery (31% delle vendite totali) e prevede una crescita del 26% nel 2025. Il lancio coincide inoltre con un attuale jackpot Powerball di 1,3 miliardi di dollari, che dovrebbe aumentare il coinvolgimento dei giocatori.
Il programma premi offrirà vantaggi a giocatori e rivenditori attraverso promozioni ed esperienze esclusive e verrà implementato gradualmente a partire dalla fine del 2025.
SEGG Media (NASDAQ: SEGG) ha anunciado su reingreso estratégico al mercado de loterías de Estados Unidos a través de la marca Lottery.com. La compañía planea lanzar un programa nacional de recompensas y está buscando alianzas de afiliación con los programas iLottery estatales de Pennsylvania, Virginia y Michigan.
La iniciativa llega en un momento de gran oportunidad de mercado: más de 143 millones de estadounidenses compran boletos de lotería cada año. La compañía destaca el éxito de la Kentucky Lottery, que en 2024 generó 671 millones de dólares en ventas iLottery (31% del total) y espera un crecimiento del 26% en 2025. El momento también coincide con un jackpot de Powerball de 1.300 millones de dólares, que se espera aumente la participación de los jugadores.
El programa de recompensas beneficiará tanto a jugadores como a minoristas con promociones y experiencias exclusivas, y se desplegará por fases a partir de finales de 2025.
SEGG Media (NASDAQ: SEGG)가 Lottery.com 브랜드를 통해 미국 복권 시장에 전략적으로 재진입한다고 발표했습니다. 회사는 전국 규모의 리워드 프로그램을 출시할 계획이며 펜실베이니아, 버지니아, 미시간 주의 주정부 운영 iLottery 프로그램과 제휴를 추진 중입니다.
이번 사업은 매년 1억 4,300만 명 이상의 미국인이 복권을 구매하는 등 큰 시장 기회를 반영합니다. 회사는 2024년 iLottery 매출이 6억 7,100만 달러(전체 매출의 31%)를 기록한 켄터키 복권의 성공을 언급했으며, 2025년에는 26% 성장할 것으로 예측합니다. 또한 현재 13억 달러 규모의 파워볼 잭팟이 진행 중이어서 플레이어 참여가 증가할 것으로 예상됩니다.
리워드 프로그램은 독점 프로모션과 체험을 통해 플레이어와 소매업체 모두에게 혜택을 제공하며, 2025년 말부터 단계적으로 출시될 예정입니다.
SEGG Media (NASDAQ: SEGG) a annoncé son réengagement stratégique sur le marché américain des loteries via la marque Lottery.com. La société prévoit de lancer un programme national de récompenses et recherche des partenariats d’affiliation avec les programmes iLottery des États de Pennsylvanie, de Virginie et du Michigan.
Cette initiative intervient dans un contexte de forte opportunité : plus de 143 millions d’Américains achètent des billets de loterie chaque année. SEGG cite le succès de la Kentucky Lottery, qui a généré 671 millions de dollars de ventes iLottery en 2024 (31% des ventes totales) et prévoit une croissance de 26% en 2025. Le calendrier coïncide également avec un jackpot Powerball actuel de 1,3 milliard de dollars, susceptible d’accroître l’engagement des joueurs.
Le programme de récompenses profitera aux joueurs comme aux détaillants grâce à des promotions et expériences exclusives, et sera déployé par phases à partir de la fin 2025.
SEGG Media (NASDAQ: SEGG) hat seinen strategischen Wiedereinstieg in den US-Lotto-Markt über die Marke Lottery.com angekündigt. Das Unternehmen plant die Einführung eines landesweiten Prämienprogramms und strebt Affiliate-Partnerschaften mit staatlichen iLottery-Programmen in Pennsylvania, Virginia und Michigan an.
Die Initiative trifft auf große Marktchancen: Über 143 Millionen Amerikaner kaufen jährlich Lottoscheine. SEGG verweist auf den Erfolg der Kentucky Lottery, die 2024 671 Mio. USD an iLottery-Umsätzen erzielte (31% des Gesamtumsatzes) und für 2025 ein Wachstum von 26% erwartet. Zudem stimmt das Timing mit einem aktuellen 1,3 Milliarden USD Powerball-Jackpot überein, was das Spielinteresse voraussichtlich steigern wird.
Das Prämienprogramm soll Spielern und Händlern durch exklusive Aktionen und Erlebnisse Vorteile bringen und wird ab Ende 2025 schrittweise eingeführt.
- Strategic entry into fast-growing iLottery market segment
- Partnerships with three major state lottery programs (PA, VA, MI)
- Access to large market with 143 million annual lottery players
- Revenue potential demonstrated by Kentucky Lottery's $671M iLottery sales
- Dual revenue streams from affiliate partnerships and rewards program
- Program rollout still pending regulatory approvals
- Phased implementation could delay full revenue realization
- High competition in established lottery market
Insights
SEGG Media's strategic U.S. lottery market reentry leverages iLottery growth trends and rewards program for potential new revenue streams.
SEGG Media is making a calculated return to the U.S. lottery market with two complementary strategies targeting the digital transformation happening in this sector. First, by pursuing affiliate partnerships with state-operated iLottery programs in Pennsylvania, Virginia, and Michigan, the company is positioning itself to capitalize on the fastest-growing segment in lottery gaming. The 31% of overall sales generated from Kentucky's iLottery program (
Second, their nationwide lottery rewards program creates a unique position in the market that doesn't compete with retailers or state lotteries but instead complements them. This player-retention strategy is particularly shrewd as it allows SEGG to build a valuable user database while avoiding regulatory hurdles associated with direct lottery operations.
The timing of this announcement coincides strategically with the
The iLottery affiliate model represents a lower-risk entry point compared to their previous business approaches, requiring less capital while still providing access to the estimated 143 million Americans who purchase lottery tickets annually. This pivot toward supporting rather than competing with established lottery infrastructure demonstrates a more sustainable business model that aligns with state regulations while creating potential for significant recurring revenue.
Nationwide Excitement over
FORT WORTH, Texas, Sept. 03, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced its plans for reentry into the domestic U.S. lottery market. As part of this reintroduction of the Lottery.com brand, the Company will launch a nationwide lottery rewards program and has started the process to serve as an official affiliate partner of state-operated iLottery programs in Pennsylvania, Virginia, and Michigan.
Upon approval, the affiliate marketing programs will mark a return to the U.S. lottery sector for the Lottery.com brand and position the company as a key player in connecting state lotteries with modern, digital-first audiences. Through affiliate integration, the Company will help drive responsible player acquisition and enhance visibility for state-regulated lottery products.
According to a 2023 Gallop survey, more than 143 million Americans purchase lottery tickets on an annual basis. iLottery is the fastest growing segment in the industry. In 2024 the Kentucky Lottery reported that it generated
In addition, the Company will introduce a nationwide lottery rewards program designed to benefit both lottery players and authorized retailers. This initiative will allow players to earn exclusive rewards, promotions, and experiences, while also creating new engagement opportunities for retailers who serve as the backbone of lottery distribution. By appealing to all lottery players regardless of their purchase method, the Company is positioning itself to build an ecosystem of unique experiences and products that are created specifically for this community.
“Massive prizes like this week’s Powerball estimated
The rewards program will roll out in phases beginning later this year, with participating states and retailers announced in the coming weeks. SEGG Media is committed to compliance with all applicable state and federal regulations while promoting responsible gaming.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
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For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.
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