SEGG Media Reenters U.S. Lottery Market with Lottery.com Affiliate Initiative and Players Rewards Program

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) has announced its strategic reentry into the U.S. lottery market through its Lottery.com brand. The company plans to launch a nationwide lottery rewards program and is pursuing affiliate partnerships with state-operated iLottery programs in Pennsylvania, Virginia, and Michigan.

The initiative comes amid significant market opportunity, with over 143 million Americans purchasing lottery tickets annually. The company cites Kentucky Lottery's success, which generated $671 million in iLottery sales (31% of overall sales) in 2024, with projected growth of 26% in 2025. The timing aligns with a current $1.3 billion Powerball jackpot, which is expected to drive increased player engagement.

The rewards program will benefit both players and retailers through exclusive promotions and experiences, with a phased rollout beginning later in 2025.

Positive

• Strategic entry into fast-growing iLottery market segment
• Partnerships with three major state lottery programs (PA, VA, MI)
• Access to large market with 143 million annual lottery players
• Revenue potential demonstrated by Kentucky Lottery's $671M iLottery sales
• Dual revenue streams from affiliate partnerships and rewards program

Negative

• Program rollout still pending regulatory approvals
• Phased implementation could delay full revenue realization
• High competition in established lottery market

Insights

Digital Gaming Business Analyst

SEGG Media's strategic U.S. lottery market reentry leverages iLottery growth trends and rewards program for potential new revenue streams.

SEGG Media is making a calculated return to the U.S. lottery market with two complementary strategies targeting the digital transformation happening in this sector. First, by pursuing affiliate partnerships with state-operated iLottery programs in Pennsylvania, Virginia, and Michigan, the company is positioning itself to capitalize on the fastest-growing segment in lottery gaming. The 31% of overall sales generated from Kentucky's iLottery program ($671 million) and projected 26% growth in 2025 provide compelling evidence of this digital channel's potential.

Second, their nationwide lottery rewards program creates a unique position in the market that doesn't compete with retailers or state lotteries but instead complements them. This player-retention strategy is particularly shrewd as it allows SEGG to build a valuable user database while avoiding regulatory hurdles associated with direct lottery operations.

The timing of this announcement coincides strategically with the $1.3 billion Powerball jackpot, when lottery interest peaks among casual players. By leveraging the Lottery.com brand to attract this expanded audience, SEGG is maximizing visibility at the optimal market moment.

The iLottery affiliate model represents a lower-risk entry point compared to their previous business approaches, requiring less capital while still providing access to the estimated 143 million Americans who purchase lottery tickets annually. This pivot toward supporting rather than competing with established lottery infrastructure demonstrates a more sustainable business model that aligns with state regulations while creating potential for significant recurring revenue.

Nationwide Excitement over $1.3 Billion Jackpot Accelerates Company’s US Reintroduction of Lottery.com Brand

FORT WORTH, Texas, Sept. 03, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced its plans for reentry into the domestic U.S. lottery market. As part of this reintroduction of the Lottery.com brand, the Company will launch a nationwide lottery rewards program and has started the process to serve as an official affiliate partner of state-operated iLottery programs in Pennsylvania, Virginia, and Michigan.

Upon approval, the affiliate marketing programs will mark a return to the U.S. lottery sector for the Lottery.com brand and position the company as a key player in connecting state lotteries with modern, digital-first audiences. Through affiliate integration, the Company will help drive responsible player acquisition and enhance visibility for state-regulated lottery products.

According to a 2023 Gallop survey, more than 143 million Americans purchase lottery tickets on an annual basis. iLottery is the fastest growing segment in the industry. In 2024 the Kentucky Lottery reported that it generated $671 million in sales from their iLottery program or 31% of overall sales. They project iLottery sales to grow by 26% in 2025.

In addition, the Company will introduce a nationwide lottery rewards program designed to benefit both lottery players and authorized retailers. This initiative will allow players to earn exclusive rewards, promotions, and experiences, while also creating new engagement opportunities for retailers who serve as the backbone of lottery distribution. By appealing to all lottery players regardless of their purchase method, the Company is positioning itself to build an ecosystem of unique experiences and products that are created specifically for this community.

“Massive prizes like this week’s Powerball estimated $1.3 Billion jackpot bring out the casual players and introduce new consumers to the fun and excitement of lottery games,” said Gregory Potts, COO of SEGG Media. “As more states adopt iLottery programs, we will use the Lottery.com brand to promote and expand those digital initiatives and increase the community benefits supported through lottery ticket sales across the country. Through our rewards program, SEGG Media will deliver a win-win solution that supports state lotteries, creates more value for players, and drives growth for retailers. We strongly believe our shareholders will see the value in using the Lottery.com brand to support, rather than compete, with local retailers and state lottery associations.”

The rewards program will roll out in phases beginning later this year, with participating states and retailers announced in the coming weeks. SEGG Media is committed to compliance with all applicable state and federal regulations while promoting responsible gaming.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What is SEGG Media's plan for the US lottery market in 2025?

SEGG Media plans to reenter the US lottery market through its Lottery.com brand by launching a nationwide lottery rewards program and becoming an affiliate partner for state-operated iLottery programs in Pennsylvania, Virginia, and Michigan.

How large is the potential market for SEGG's lottery business?

According to a 2023 Gallup survey, more than 143 million Americans purchase lottery tickets annually, with iLottery being the fastest-growing segment in the industry.

What are the revenue projections for iLottery programs based on Kentucky's example?

Kentucky Lottery generated $671 million in iLottery sales (31% of overall sales) in 2024, with projected growth of 26% in 2025.

When will SEGG Media's lottery rewards program launch?

The rewards program will begin rolling out in phases later in 2025, with participating states and retailers to be announced in the coming weeks.

How will SEGG's lottery program benefit retailers and players?

The program will offer players exclusive rewards, promotions, and experiences while creating new engagement opportunities for retailers who serve as lottery distributors.