SEGG Media Signs Global Partnership With Super League Kerala — Launching Sports.com App’s First Live Football Rights in Asia
SEGG Media (NASDAQ: SEGG) has signed a landmark five-year commercial agreement worth $11.6 million with Super League Kerala (SLK), marking its first football league partnership in the Indian subcontinent. The deal establishes SEGG Media and its Sports.com super app as the exclusive global commercial and broadcast partner for SLK.
The partnership includes exclusive international streaming rights, integrated gaming and fan engagement products, and global sponsorship rights. Season 1 of SLK attracted 13 million viewers, with Season 2 targeting a 25% audience increase through Sports.com's platform. The company plans to monetize through subscription, advertising, and licensing revenue, with immediate rollout before the upcoming season.
SEGG Media (NASDAQ: SEGG) ha firmato un accordo commerciale storico della durata di cinque anni per un valore di 11,6 milioni di dollari con la Super League Kerala (SLK), segnando la sua prima collaborazione con una lega di calcio nel subcontinente indiano. L'accordo sancisce SEGG Media e la sua super app Sports.com come partner commerciale e di trasmissione globale esclusivo per SLK.
La partnership include diritti esclusivi di streaming internazionale, prodotti integrati di gaming e coinvolgimento dei fan, oltre ai diritti di sponsorizzazione globale. La prima stagione di SLK ha attirato 13 milioni di spettatori, mentre la seconda stagione punta a un incremento del 25% del pubblico grazie alla piattaforma di Sports.com. L'azienda prevede di monetizzare attraverso abbonamenti, pubblicità e licenze, con un lancio immediato prima dell'inizio della prossima stagione.
SEGG Media (NASDAQ: SEGG) ha firmado un acuerdo comercial histórico de cinco años por un valor de 11,6 millones de dólares con la Super League Kerala (SLK), marcando su primera asociación con una liga de fútbol en el subcontinente indio. El acuerdo establece a SEGG Media y su super app Sports.com como el partner comercial y de transmisión global exclusivo para SLK.
La asociación incluye derechos exclusivos de transmisión internacional, productos integrados de juegos y participación de fans, así como derechos globales de patrocinio. La temporada 1 de SLK atrajo a 13 millones de espectadores, y la temporada 2 apunta a un incremento del 25% en la audiencia a través de la plataforma de Sports.com. La compañía planea monetizar mediante suscripciones, publicidad y licencias, con un lanzamiento inmediato antes de la próxima temporada.
SEGG 미디어 (NASDAQ: SEGG)는 인도 아대륙에서 첫 축구 리그 파트너십을 체결하며, 5년간 1,160만 달러 규모의 상업 계약을 슈퍼 리그 케랄라(SLK)와 체결했습니다. 이번 계약으로 SEGG 미디어와 스포츠닷컴(Sports.com) 슈퍼 앱은 SLK의 글로벌 독점 상업 및 방송 파트너로 지정되었습니다.
파트너십에는 독점 국제 스트리밍 권리, 통합 게임 및 팬 참여 상품, 그리고 글로벌 스폰서십 권리가 포함됩니다. SLK 시즌 1은 1,300만 명의 시청자를 끌어모았으며, 시즌 2는 스포츠닷컴 플랫폼을 통해 시청자 수 25% 증가를 목표로 합니다. 회사는 구독, 광고, 라이선스 수익을 통해 수익을 창출할 계획이며, 다음 시즌 전에 즉시 론칭할 예정입니다.
SEGG Media (NASDAQ : SEGG) a signé un accord commercial historique de cinq ans d'une valeur de 11,6 millions de dollars avec la Super League Kerala (SLK), marquant son premier partenariat avec une ligue de football dans le sous-continent indien. L'accord établit SEGG Media et sa super application Sports.com comme le partenaire commercial et de diffusion mondial exclusif de la SLK.
Le partenariat comprend des droits exclusifs de streaming international, des produits intégrés de jeux et d'engagement des fans, ainsi que des droits de sponsoring mondiaux. La saison 1 de la SLK a attiré 13 millions de téléspectateurs, la saison 2 visant une augmentation de 25 % de l'audience grâce à la plateforme Sports.com. La société prévoit de monétiser via des abonnements, de la publicité et des licences, avec un déploiement immédiat avant la saison à venir.
SEGG Media (NASDAQ: SEGG) hat einen wegweisenden fünfjährigen Handelsvertrag im Wert von 11,6 Millionen US-Dollar mit der Super League Kerala (SLK) unterzeichnet und damit seine erste Partnerschaft mit einer Fußballliga auf dem indischen Subkontinent begründet. Der Vertrag macht SEGG Media und seine Sports.com Super-App zum exklusiven globalen kommerziellen und Rundfunkpartner von SLK.
Die Partnerschaft umfasst exklusive internationale Streaming-Rechte, integrierte Gaming- und Fan-Engagement-Produkte sowie globale Sponsoring-Rechte. Die erste Saison der SLK erreichte 13 Millionen Zuschauer, während die zweite Saison eine 25%ige Steigerung der Zuschauerzahlen über die Plattform von Sports.com anstrebt. Das Unternehmen plant, durch Abonnements, Werbung und Lizenzgebühren Einnahmen zu erzielen und wird die Angebote vor der kommenden Saison sofort einführen.
- Secured exclusive global commercial and broadcast rights for SLK valued at $11.6 million
- Access to established viewership base of 13 million with projected 25% growth
- Multiple revenue streams through subscription, advertising, and licensing
- Strategic entry into Indian market with potential for expansion in MENA region
- Integration of gaming and fan engagement features creates additional monetization opportunities
- Significant upfront investment required for rights acquisition
- Success dependent on achieving projected 25% viewership growth
- Competition from established streaming platforms in Indian market
Insights
SEGG's $11.6M Kerala football deal offers strategic entry to Indian market with multi-revenue potential but modest financial impact.
SEGG Media has secured a $11.6 million, five-year exclusive partnership with Super League Kerala (SLK), marking the company's strategic entry into the Indian subcontinent's sports market. This deal positions SEGG as the exclusive global commercial and broadcast partner for SLK, with rights spanning streaming, gaming integration, and global sponsorship opportunities.
Looking at the numbers, the deal averages approximately $2.3 million annually, which represents a relatively modest initial financial commitment for a NASDAQ-listed company. However, the real value lies in the potential audience reach and monetization opportunities. SLK's first season attracted 13 million viewers, with projections for 25% growth in the upcoming season through Sports.com's platform.
The strategic importance of this deal extends beyond the headline figures. Kerala represents an ideal entry point into the Indian market due to its passionate football culture that differs from the cricket dominance seen elsewhere in India. Additionally, the focus on the global Keralite diaspora across the Middle East, North America, and Europe creates multiple monetization channels through a tiered subscription model, advertising, and licensing revenue.
This partnership serves as a proof-of-concept for SEGG's Sports.com super app strategy, demonstrating their ability to secure exclusive content while establishing their technology platform. The deal's structure - combining streaming rights with gaming and fan engagement products - aligns with contemporary sports media trends that prioritize interactive experiences over passive consumption.
A Media Snippet accompanying this announcement is available in this link.
DUBAI, United Arab Emirates, July 17, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced its first official football league partnership in the Indian subcontinent through a five-year commercial agreement with the Super League Kerala (“SLK”), valued at more than
The signing ceremony took place today at the offices of Nook Holdings in One JLT, Dubai, marking the first live football rights acquisition for the Company’s flagship Sports.com super app.
The agreement establishes SEGG Media and Sports.com as the exclusive global commercial and broadcast partner for SLK, encompassing:
- Exclusive international streaming rights across all territories;
- Integrated gaming and fan engagement products;
- Global sponsorship and brand activation rights; and
- Distribution focus across the Indian subcontinent and MENA, especially targeting the vast Keralite diaspora in the Middle East, North America, and Europe
Season 1 of the Super League Kerala drew nearly 13 million viewers, with Season 2 aiming for a
“This is more than a sports rights deal — it’s a powerful validation of the Sports.com strategy,” said Matthew McGahan, CEO and President of SEGG Media. “To enter the Indian market through Kerala — a state with an electrifying football culture and millions of global fans — gives us a high-growth, cash-yielding product to launch the Sports.com super app with force.”
Attending today’s ceremonial signing at Nook One JLT in Dubai were:
- Matthew McGahan, CEO & President of SEGG Media
- Marc Bircham, Director of SEGG Media and Head of Acquisitions at Sports.com, a division of SEGG Media
- Tim Scoffham, CEO of Sports.com Media and Lottery.com International
- Mathew Joseph, Director & CEO, Super League Kerala
- Firoz Meeran, Director, Super League Kerala
- Paul Roy, CEO of GXR
“Today marks a milestone,” said Marc Bircham. “It’s the first of many league partnerships that will power Sports.com across India, Asia, and MENA. We’re proud to partner with such a progressive and fast-growing league in SLK.”
“We’ve built Sports.com to become the global home of sport, and this is the first piece of live IP that starts to prove it,” added Tim Scoffham. “India is an important territory for us, and this is just the beginning.”
“With Sports.com, SLK is now moving to a next-generation fan platform that combines cutting-edge gaming and fan engagement with world-class streaming,” said Mathew Joseph, Director & CEO of Super League Kerala.
“From Kerala to the world — this historic partnership makes SLK a truly global property,” added Firoz Meeran, Director of Super League Kerala.
The partnership will allow SEGG Media to deliver a tiered subscription model through the Sports.com super app, enabling fans to engage with SLK matches in multiple languages, backed by real-time stats, fantasy integration, and on-demand replays. The deal also includes commercial inventory for local and global sponsors, creating a scalable advertising engine tied to viewership growth.
About Super League Kerala (SLK)
The Super League Kerala (SLK) is India’s premier regional football league, designed to celebrate and elevate the football culture of Kerala — a state renowned for its deep-rooted passion for the sport. Launched to create a professional, world-class football ecosystem, SLK combines elite sporting talent with innovative fan engagement strategies to build a strong footballing identity for the region.
In its inaugural season, SLK attracted nearly 13 million viewers, making it one of the most-watched regional leagues in South Asia. Season 2 aims to deliver a richer, more immersive fan experience through digital streaming, global broadcasting, and integrated engagement platforms. SLK is more than a league — it’s a movement to inspire the next generation of footballers and unite Keralites across the globe through the beautiful game.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
For additional information, visit www.seggmediacorp.com.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
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Contact media relations at media@seggmediacorp.com.
FAQ
What is the value and duration of SEGG Media's partnership with Super League Kerala?
How many viewers did Super League Kerala's Season 1 attract and what is the target for Season 2?
What rights does SEGG Media acquire through this partnership?
How will SEGG Media monetize the Super League Kerala partnership?
What features will be available on the Sports.com super app for SLK content?
