Sports.com Live Streams Super League Kerala Season Opener: Calicut vs. Kochi

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) live streamed the Super League Kerala season opener on Sports.com on Oct 2, 2025, a match where defending champions Calicut beat Kochi 2–1 at EMS Stadium in Calicut.

The match drew a stadium crowd of more than 30,000 and tens of thousands of online participants, marking Sports.com’s debut live broadcast for the league. Sports.com is the exclusive global streaming partner for the Kerala Super League’s 33 fixtures, with Sony India’s TEN 2 providing broadcast coverage in India.

Positive

• Exclusive global streaming rights for 33 SLK fixtures
• Live debut attracted a stadium crowd of 30,000+
• Match result: Calicut 2–1 Kochi in season opener
• Tens of thousands of online participants on Sports.com

Negative

• None.

Insights

Media Rights Analyst

Exclusive global streaming deal and a high-attendance opener signal positive commercial momentum for SEGG Media in Indian football.

What it means: SEGG Media holds exclusive global streaming rights for the Kerala Super League and partnered with Sony India for domestic broadcast, and Sports.com streamed the season opener where Calicut beat Kochi before 30,000+ fans. Why it matters: Exclusive global distribution increases SEGG's content leverage and creates clear inventory for ad, sponsorship, and distribution monetization; a successful debut audience supports commercial negotiations and brand positioning.

Note: The release cites 33 fixtures in the competition and Sports.com as the exclusive global streaming partner.

Digital Audience Strategist

Strong platform engagement on launch night validates Sports.com’s fan‑first streaming approach and supports global expansion plans.

What it means: Sports.com reported tens of thousands of online participants engaging with the live broadcast while the stadium hosted over 30,000 spectators, marking a notable audience mix of in‑venue and digital viewers. Why it matters: Demonstrated demand on a debut broadcast reduces execution risk for upcoming fixtures, helps justify marketing spend to grow viewers, and creates measurable engagement data to sell to advertisers and partners.

A Media Snippet accompanying this announcement is available by clicking on this link.

CALICUT, India, Oct. 02, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today steams the Super League Kerala (“SLK”) match on Sports.com where defending champions Calicut secured a thrilling 2–1 victory over Kochi in the SLK rematch tonight at the EMS Stadium in Calicut, in front of a roaring crowd of more than 30,000 fans.

The decisive moment came late in the match, sealing Calicut’s win in a rematch of last year’s final. Marc Bircham, Director of SEGG Media and Head of Sports.com Acquisitions, presented the Man of the Match award on the pitch to an adoring, screaming crowd — a defining moment for both the league and Sports.com’s presence in Indian football.

Sports.com’s live streaming of the match was a huge success, with an overwhelming number of participants joining the platform from across India and around the world. This debut live broadcast marked an important milestone in Sports.com’s strategy to expand its global audience and deliver fan-first digital experiences.

Marc Bircham, Director of SEGG Media, said:
“Tonight’s match showed the very best of Indian football — passion, drama, and a packed stadium. To see 30,000 fans in Calicut and tens of thousands more engaging on Sports.com’s platform was incredible. This is just the beginning for us. The demand we’ve seen proves that Sports.com can bring Indian football to a truly global audience.”

The Calicut vs. Kochi clash is part of 33 fixtures in the Kerala Super League, with Sports.com as the exclusive global streaming partner, alongside Sony India’s TEN 2 broadcast coverage.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What did SEGG announce about Sports.com streaming on Oct 2, 2025?

SEGG announced Sports.com live streamed the SLK opener on Oct 2, 2025, debuting global coverage.

How many Kerala Super League fixtures does SEGG hold streaming rights for?

Sports.com holds exclusive global streaming rights for all 33 SLK fixtures.

What was the attendance and result for the Calicut vs Kochi match?

Calicut defeated Kochi 2–1 before a crowd of more than 30,000 fans.

Does SEGG partner with any broadcasters in India for SLK coverage?

Yes — Sports.com is exclusive global streamer alongside Sony India’s TEN 2 for Indian broadcast.

What audience engagement did Sports.com report for the SLK opener?

The company reported an overwhelming online turnout with tens of thousands engaging on Sports.com.

What does Sports.com’s SLK streaming debut mean for SEGG shareholders?

It signals SEGG’s push into live global sports streaming via an exclusive 33-fixture partnership.