Epson Introduces SureColor F370 and New Cotton Primer Solution to Help Creators and Small Businesses Personalize More Products with Dye-Sublimation
Epson launches a compact dye-sublimation printer and cotton primer, aiming to broaden personalization options for creators and small businesses.
Rhea-AI Summary
Epson (SEKEY) introduced the SureColor F370 dye-sublimation printer and a new Sublimation Primer for Cotton to expand personalized product creation.
The compact SureColor F370 supports up to 13" x 19" printing and targets makers, small businesses, schools and customization shops, with wireless and mobile printing, guided touchscreen setup, a 150-sheet 8.5" cassette and a 15-sheet 13" x 19" tray. Genuine Epson inks are highlighted for vibrant, durable colors and low printing costs, and the printer includes a 1-year limited warranty and technical support.
The Sublimation Primer for Cotton is a liquid solution that enables sublimation on white and light-colored cotton garments, extending applications beyond polyester. Both products are showcased at PRINTING United Expo 2026 and are expected to be available in November 2026 for $999 and $149.95 (MSRP), respectively, through authorized Epson partners and the Epson eStore.
Positive
- SureColor F370 price $999 MSRP, availability expected November 2026
- Sublimation Primer for Cotton price $149.95 MSRP, availability expected November 2026
- 13" x 19" print capability enables a wider range of personalized products
Negative
- None.
AI-generated analysis. How Rhea-AI works. Not financial advice.
New Compact Dye-Sublimation Printer Simplifies Personalized Product Creation; Cotton Primer Expands Applications to Natural Fibers
"Today's creators and small businesses need solutions that are easy to adopt, versatile and capable of supporting growth," said Tim Check, product manager, Professional Imaging, Epson America. "With the SureColor F370, we've made professional dye-sublimation more accessible than ever, while our new Sublimation Primer for Cotton opens exciting opportunities beyond traditional polyester applications. Together, these innovations help customers personalize a broader range of products and confidently expand their businesses."
Designed to Make Sublimation Simple
The SureColor F370 is engineered specifically for dye-sublimation printing, helping users get up and running quickly while delivering vibrant, consistent results. Its compact footprint and intuitive operation make it well suited for creators who are new to dye-sublimation, as well as small businesses looking to expand their product offerings.
With 13" x 19" printing capability, the SureColor F370 enables users to create a variety of personalized products, including apparel, towels, cutting boards, photo panels, home décor, signage and promotional items. Flexible media handling includes an auto-switching 150-sheet 8.5-inch cassette and a 15-sheet 13" x 19" tray to help keep production moving. Additional SureColor F370 features include:
- Print from Practically Any Device: Wireless, USB, Wi-Fi Direct® and mobile printing1 keep workflows simple and fast
- Create with Confidence: Genuine Epson inks* deliver vibrant, durable colors with reliable performance and low printing costs
- Hit the Ground Running: Guided touchscreen setup and intuitive operation help creators produce sellable results
- Small Footprint: Fits into tight home studios while producing the quality customers are willing to pay for
- Transfer Paper Modes: Optimized settings deliver crisp, vibrant prints on fabrics and hard goods for pro-level creator results
- Backed by Epson: Includes a 1-year limited warranty and accessible technical support
Expand Personalization Beyond Polyester
The new Sublimation Primer for Cotton is designed to expand dye-sublimation workflows beyond traditional polyester substrates. By adding cotton and other natural fabrics to their potential application mix, creators and small businesses can explore new products and reach additional customers without having to adopt an entirely different decorating technology.
Together, the SureColor F370 and Sublimation Primer for Cotton give creators more flexibility to explore new products and personalization opportunities, from apparel and soft goods to home décor and promotional items.
Availability
Both the SureColor F370 and Sublimation Primer for Cotton are on display at PRINTING United Expo 2026, in
The SureColor F370 and Sublimation Primer for Cotton will be available in November 2026 for
About Epson
Epson is a technology innovation and engineering company whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company uses technology and engineering ability to implement real-world solutions in precision innovation, industrial and robotics, office and home printing, and visual and lifestyle.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1.4 trillion. corporate.epson/en/
Epson America, Inc., based in Los Alamitos, Calif., is Epson's regional headquarters for the U.S., Canada and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), X (x.com/EpsonAmerica), YouTube (youtube.com/epsonamerica) and Instagram (instagram.com/EpsonAmerica).
* This product uses only genuine Epson-brand ink packs. Other brands of ink packs and ink supplies are not compatible and, even if described as compatible, may not function properly or at all.
1 Most features require a network connection to the printer, as well as a network-connected device.
EPSON and SureColor are registered trademarks of Seiko Epson Corporation. Wi-Fi Direct® is a registered trademark of Wi-Fi Alliance®. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2026 Epson America, Inc.
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SOURCE Epson America, Inc.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When and where will the SureColor F370 and Sublimation Primer for Cotton be available?
Both the SureColor F370 printer and the Sublimation Primer for Cotton are planned to be available in November 2026. They will be sold through authorized Epson partners and the Epson eStore.
What types of products can be created with the SureColor F370?
The SureColor F370 can be used to produce personalized apparel, towels, cutting boards, photo panels, home décor, signage and promotional items, leveraging its 13" x 19" printing capability and transfer paper modes optimized for fabrics and hard goods.
How does the Sublimation Primer for Cotton change dye-sublimation workflows?
The Sublimation Primer for Cotton is a liquid solution that enables dye-sublimation on white and light-colored cotton garments. This allows creators and small businesses to add cotton and other natural fabrics to their application mix without switching to a different decorating technology.
What connectivity and usability features does the SureColor F370 offer?
The SureColor F370 supports wireless, USB, Wi-Fi Direct and mobile printing to keep workflows simple. It features guided touchscreen setup, intuitive operation, an auto-switching 150-sheet 8.5-inch cassette and a 15-sheet 13" x 19" tray, and it is designed with a small footprint suitable for tight home studios.
Is the SureColor F370 covered by a warranty?
The SureColor F370 includes a 1-year limited warranty and accessible technical support.
Where is Epson showcasing these new solutions?
The SureColor F370 and the Sublimation Primer for Cotton are on display at PRINTING United Expo 2026 in Las Vegas, Nevada, from Sept. 23-25, in Epson's booth #C1945.