Epson Robots Invests in Blank Beauty to Bring Automation and Retailtainment to the Consumer Space
Epson Robots has made a strategic investment in Blank Beauty Inc. to revolutionize retail automation through on-demand, customized manufacturing. The partnership integrates Epson's advanced robotics technology, including the T3 All-in-One SCARA Robot, with Blank Beauty's manufacturing platform to create innovative in-store kiosks for custom nail polish production.
The 2' x 2' kiosk serves as a retailtainment centerpiece, offering real-time color selection, mixing, and dispensing within minutes. The system has been successfully piloted with a major national retailer. The collaboration extends to e-commerce, with Epson-powered equipment automating the entire process from color formulation to shipping.
Future plans include expanding into other customizable cosmetics like gel nail products, foundations, and lip glosses, with potential applications in custom paints, aromatherapy, and skincare products.
Epson Robots ha effettuato un investimento strategico in Blank Beauty Inc. per rivoluzionare l'automazione nel retail attraverso la produzione personalizzata su richiesta. La collaborazione integra la tecnologia robotica avanzata di Epson, incluso il Robot SCARA T3 All-in-One, con la piattaforma produttiva di Blank Beauty per creare innovativi chioschi in-store per la produzione di smalti per unghie personalizzati.
Il chiosco, di dimensioni 2' x 2', funge da punto focale di intrattenimento retail, offrendo la selezione, miscelazione e distribuzione del colore in tempo reale in pochi minuti. Il sistema è stato testato con successo presso un importante rivenditore nazionale. La collaborazione si estende anche all'e-commerce, con apparecchiature Epson che automatizzano l'intero processo dalla formulazione del colore alla spedizione.
I piani futuri prevedono l'espansione verso altri cosmetici personalizzabili come prodotti per unghie in gel, fondotinta e gloss per labbra, con potenziali applicazioni in vernici personalizzate, aromaterapia e prodotti per la cura della pelle.
Epson Robots ha realizado una inversión estratégica en Blank Beauty Inc. para revolucionar la automatización minorista mediante la fabricación personalizada bajo demanda. La asociación integra la avanzada tecnología robótica de Epson, incluido el Robot SCARA T3 Todo en Uno, con la plataforma de fabricación de Blank Beauty para crear innovadores quioscos en tienda para la producción personalizada de esmaltes de uñas.
El quiosco de 2' x 2' funciona como el centro de entretenimiento minorista, ofreciendo selección de color, mezcla y dispensación en tiempo real en cuestión de minutos. El sistema se ha probado con éxito con un importante minorista nacional. La colaboración se extiende al comercio electrónico, con equipos impulsados por Epson que automatizan todo el proceso desde la formulación del color hasta el envío.
Los planes futuros incluyen expandirse a otros cosméticos personalizables como productos de gel para uñas, bases y brillos labiales, con posibles aplicaciones en pinturas personalizadas, aromaterapia y productos para el cuidado de la piel.
Epson Robots는 맞춤형 주문형 제조를 통한 소매 자동화 혁신을 위해 Blank Beauty Inc.에 전략적 투자를 했습니다. 이번 파트너십은 Epson의 첨단 로봇 기술인 T3 올인원 SCARA 로봇을 Blank Beauty의 제조 플랫폼과 결합하여 맞춤형 네일 폴리시 생산을 위한 혁신적인 매장 내 키오스크를 만듭니다.
2' x 2' 크기의 키오스크는 소매 엔터테인먼트의 중심지로서, 실시간으로 색상 선택, 혼합, 분배를 몇 분 내에 제공합니다. 이 시스템은 주요 전국 소매업체와의 시범 운영에 성공했습니다. 또한 이 협력은 전자상거래로 확장되어 Epson 장비가 색상 조제부터 배송까지 전 과정을 자동화합니다.
향후 계획에는 젤 네일 제품, 파운데이션, 립글로스 등 맞춤형 화장품으로 확장하는 것이 포함되며, 맞춤형 페인트, 아로마테라피, 스킨케어 제품에도 적용 가능성이 있습니다.
Epson Robots a réalisé un investissement stratégique dans Blank Beauty Inc. afin de révolutionner l'automatisation du commerce de détail grâce à la fabrication personnalisée à la demande. Ce partenariat intègre la technologie robotique avancée d'Epson, y compris le Robot SCARA T3 Tout-en-Un, avec la plateforme de fabrication de Blank Beauty pour créer des kiosques innovants en magasin destinés à la production personnalisée de vernis à ongles.
Le kiosque de 2' x 2' sert de pièce maîtresse de divertissement en magasin, offrant une sélection, un mélange et une distribution des couleurs en temps réel en quelques minutes. Le système a été testé avec succès auprès d'un grand détaillant national. La collaboration s'étend également au commerce électronique, avec des équipements Epson automatisant l'ensemble du processus, de la formulation des couleurs à l'expédition.
Les projets futurs incluent l'expansion vers d'autres cosmétiques personnalisables tels que les produits pour ongles en gel, les fonds de teint et les gloss à lèvres, avec des applications potentielles dans les peintures personnalisées, l'aromathérapie et les soins de la peau.
Epson Robots hat eine strategische Investition in Blank Beauty Inc. getätigt, um die Einzelhandelsautomatisierung durch bedarfsgerechte, maßgeschneiderte Fertigung zu revolutionieren. Die Partnerschaft integriert Epsons fortschrittliche Robotertechnologie, einschließlich des T3 All-in-One SCARA Roboters, mit der Fertigungsplattform von Blank Beauty, um innovative In-Store-Kioske für die Herstellung von individuell angefertigtem Nagellack zu schaffen.
Der 2' x 2' große Kiosk dient als Einzelhandels-Entertainment-Zentrum und bietet in Echtzeit Farbauswahl, Mischung und Ausgabe innerhalb von Minuten. Das System wurde erfolgreich bei einem großen nationalen Einzelhändler pilotiert. Die Zusammenarbeit erstreckt sich auch auf den E-Commerce, wobei Epson-gesteuerte Geräte den gesamten Prozess von der Farbformulierung bis zum Versand automatisieren.
Zukünftige Pläne beinhalten die Erweiterung auf weitere anpassbare Kosmetika wie Gel-Nagelprodukte, Foundations und Lipglosse mit potenziellen Anwendungen in maßgeschneiderten Farben, Aromatherapie und Hautpflegeprodukten.
- Strategic investment expands Epson's presence in retail automation and consumer-facing markets
- Successfully piloted custom nail polish kiosk with a leading national retailer
- Compact 2' x 2' kiosk design enables efficient retail space utilization
- Partnership enables expansion into multiple product categories (cosmetics, paints, aromatherapy)
- Integration with e-commerce platforms creates additional revenue streams
- Investment amount and financial terms not disclosed
- Limited initial product offering (currently only nail polish)
- Success depends on consumer adoption of automated retail experiences
Strategic Investment Fuels New Retail and Service Experiences Through Robotics and On-Demand Manufacturing
By integrating Epson advanced automation solutions – including the T3 All-in-One SCARA Robot, Epson RC+® software, Color Control Technology, and Spectroscopic Vision systems – with Blank Beauty's autonomous manufacturing platform, the two companies are pioneering a new model for retail engagement. This collaboration brings together Epson's precision robotics and Blank Beauty's agile, on-demand manufacturing with color matching technology to transform how automated systems produce single-quantity, custom products in real time.
As part of the co-creation, Epson and Blank Beauty have developed an innovative in-store kiosk terminal capable of manufacturing and dispensing single- and small-quantity, custom-color nail polishes. Powered by Epson's compact and precise T3 robotic arms, the 2' x 2' kiosk delivers a seamless, space-efficient production experience – from real-time color selection to mixing and dispensing – within minutes. The live, visually dynamic process not only delivers a personalized product, but also serves as a retailtainment centerpiece, offering consumers a next-generation customization experience. The kiosk has already been piloted in select locations with a leading national retailer and is gaining strong traction.
"This is a powerful example of how Epson technology is entering new frontiers – delivering scalable customization, reducing costs and enhancing customer engagement," said Rick Brookshire, Director of Robotics at Epson America, Inc. "Our investment in Blank Beauty through Epson X underscores the active role Epson Robots is taking to drive innovation in production, distribution and consumer experiences across industries."
Beyond in-store experiences, the Epson and Blank Beauty collaboration extends to e-commerce, where Epson-powered equipment integrated with web applications to fully automate the process – from color formulation and mixing to packaging and shipment of online orders.
"We built Blank Beauty as a platform for customized manufacturing, and to do it right, we needed a partner with flexibility, stability and proven technology. APTUS DesignWorks, a longtime trusted design partner, introduced Epson as the ideal technology partner to achieve our vision," said Charles Brandon, co-founder and CEO, Blank Beauty, Inc. "Along with Kirker Enterprises as our supplier partner and Evolution VC Partners, an industry leading venture capital fund, Epson has been essential in helping us take our concept to final deployment in just six months. Epson automation solutions made it possible to take true innovation and transform it into retailtainment."
Looking ahead, Epson and Blank Beauty plan to expand their offering beyond nail polish to include other customizable cosmetics like gel nail products, liquid foundations and lip glosses. By leveraging Epson's advanced Color Control Technology, the collaboration aims to deliver precise, high-value personalization across a growing range of industries. Future applications may also extend to categories like custom paints, aromatherapy and fragrance products and skincare – broadening the impact of robotics in the consumer experience landscape.
About Blank Beauty
Blank Beauty is a technology platform enabling the on-demand manufacturing of customized consumer packaged goods. From precision color mixing and labeling to full automation, Blank Beauty offers an end-to-end solution that operates both online and in physical retail spaces. Customers across the
About Epson Robots
Epson Robots is a global leader in PC-controlled precision factory automation, with well over 150,000 units sold worldwide1 and a product line of hundreds of models of easy-to-use SCARA and 6-Axis robots based on a common PC-based platform. Building on four decades of experience, Epson Robots delivers robots for precision assembly and material handling applications in the aerospace, appliance, automotive, biotechnology, consumer product, electronics, food processing, medical device, pharmaceutical, plastics, semiconductor, and telecommunication industries. For more information, visit www.epsonrobots.com.
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
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Epson America, Inc., based in
1 Epson internal sales data through 2021.
EPSON and Epson RC+ are registered trademarks of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2025 Epson America, Inc.
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SOURCE Epson America, Inc.
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