All's Fair in Love and Sleep: Mattress Firm's Latest Sleep Index Reveals Registry Regrets and Bedroom Tensions
Mattress Firm has released its latest Sleep Index survey, conducted by Harris Poll, revealing crucial insights about sleep's role in relationships. The study shows that while 85% of married Americans recommend including sleep-related items in wedding registries, only 36% of couples actually did so.
Key findings include: 94% of married people agree better sleep leads to better relationships, 65% of engaged couples want a bigger bed, and only 37% of bed-sharing couples go to sleep simultaneously. Generational differences are notable, with 43% of Gen Z considering separate beds for better rest, while 81% report cuddling helps them sleep better.
Mattress Firm ha pubblicato il suo ultimo sondaggio Sleep Index, condotto da Harris Poll, che rivela importanti informazioni sul ruolo del sonno nelle relazioni. Lo studio mostra che, mentre il 85% degli americani sposati consiglia di includere articoli legati al sonno nelle liste nozze, solo il 36% delle coppie lo ha effettivamente fatto.
I risultati principali includono: il 94% delle persone sposate concorda che un sonno migliore porta a relazioni migliori, il 65% delle coppie fidanzate desidera un letto più grande e solo il 37% delle coppie che condividono il letto si addormenta contemporaneamente. Le differenze generazionali sono evidenti, con il 43% della Generazione Z che considera letti separati per un riposo migliore, mentre l’81% afferma che coccolarsi li aiuta a dormire meglio.
Mattress Firm ha publicado su última encuesta Sleep Index, realizada por Harris Poll, que revela información clave sobre el papel del sueño en las relaciones. El estudio muestra que, aunque el 85% de los estadounidenses casados recomienda incluir artículos relacionados con el sueño en las listas de bodas, solo el 36% de las parejas lo hizo realmente.
Los hallazgos principales incluyen: el 94% de las personas casadas está de acuerdo en que dormir mejor mejora las relaciones, el 65% de las parejas comprometidas quiere una cama más grande y solo el 37% de las parejas que comparten cama se duermen al mismo tiempo. Las diferencias generacionales son notables, con el 43% de la Generación Z considerando camas separadas para un mejor descanso, mientras que el 81% dice que abrazarse les ayuda a dormir mejor.
Mattress Firm이 Harris Poll과 함께 실시한 최신 Sleep Index 설문조사를 발표하며, 수면이 관계에 미치는 중요한 통찰을 공개했습니다. 조사에 따르면 미국 결혼한 사람들의 85%가 결혼 선물 목록에 수면 관련 아이템을 포함하는 것을 추천하지만, 실제로는 커플의 36%만이 그렇게 했습니다.
주요 결과로는: 94%의 기혼자가 더 나은 수면이 더 나은 관계로 이어진다고 동의하며, 65%의 약혼 커플은 더 큰 침대를 원하고, 침대를 함께 쓰는 커플 중 단지 37%만이 동시에 잠자리에 듭니다. 세대별 차이도 두드러져, Z세대의 43%는 더 나은 휴식을 위해 별도의 침대를 고려하는 반면, 81%는 포옹이 수면에 도움이 된다고 보고합니다.
Mattress Firm a publié sa dernière enquête Sleep Index, réalisée par Harris Poll, révélant des informations cruciales sur le rôle du sommeil dans les relations. L'étude montre que, bien que 85 % des Américains mariés recommandent d'inclure des articles liés au sommeil dans les listes de mariage, seulement 36 % des couples l'ont réellement fait.
Les principales conclusions incluent : 94 % des personnes mariées conviennent qu'un meilleur sommeil mène à de meilleures relations, 65 % des couples fiancés souhaitent un lit plus grand, et seulement 37 % des couples partageant le lit s'endorment en même temps. Les différences générationnelles sont notables, avec 43 % de la génération Z envisageant des lits séparés pour un meilleur repos, tandis que 81 % rapportent que se blottir les aide à mieux dormir.
Mattress Firm hat seine neueste Sleep Index-Umfrage, durchgeführt von Harris Poll, veröffentlicht und dabei wichtige Erkenntnisse über die Rolle des Schlafs in Beziehungen enthüllt. Die Studie zeigt, dass zwar 85 % der verheirateten Amerikaner empfehlen, schlafbezogene Artikel in Hochzeitslisten aufzunehmen, aber nur 36 % der Paare dies tatsächlich getan haben.
Zu den wichtigsten Ergebnissen gehören: 94 % der verheirateten Personen sind sich einig, dass besserer Schlaf zu besseren Beziehungen führt, 65 % der verlobten Paare wünschen sich ein größeres Bett, und nur 37 % der Paare, die sich ein Bett teilen, gehen gleichzeitig schlafen. Generationsunterschiede sind bemerkenswert, wobei 43 % der Generation Z getrennte Betten für besseren Schlaf in Betracht ziehen, während 81 % angeben, dass Kuscheln ihnen beim Einschlafen hilft.
- Survey reveals strong market opportunity with 85% of married Americans recommending sleep-related registry items
- Data shows high demand potential with 65% of engaged couples wanting bigger beds
- Research demonstrates product relevance with 94% linking better sleep to better relationships
- Only 36% of couples currently include sleep-related items on wedding registries, indicating untapped market potential
- Survey reveals potential market fragmentation with 43% of Gen Z considering separate sleeping arrangements
In a new survey conducted by Harris Poll on behalf of Mattress Firm, the nation's largest mattress specialty retailer, Americans say sleep plays a critical role in their relationships, and it's something couples should be thinking about before saying "I do." The Sleep Index reveals wedding advice, pain points and bedtime habits shaping modern relationships.
"We often think about wedding planning in terms of picturesque moments and to-do lists, but sleep is one of the most intimate and important parts of life together, and it's often overlooked" said Dr. Jade Wu, board-certified sleep psychologist and Mattress Firm Sleep Advisor. "This survey confirms what many know: better sleep leads to better relationships. So, for those about to tie the knot, now is the perfect time to plan for and talk about sleep - exploring habits and routines that work for early birds, night owls and everyone in between."
Couples Are Planning for Their Future Days, But Not for Future Nights
Even as they build new lives together, many couples admit they didn't think ahead when it came to sharing a bed.
- Just
36% of couples included sleep-related items on their wedding registry, but in hindsight,85% of married Americans say they would recommend adding them. Their top picks? Pillows (51% ), bedding (50% ) and a new mattress (37% ). - When asked for their top pieces of sleep advice, married couples shared: never go to bed angry (
64% ), invest in a good mattress right away (57% ) and talk openly about sleep preferences (54% ). - Space matters, too.
65% of people planning to get married say they want a bigger bed, making a sleep system a smart and meaningful addition to a wedding registry.
The Bed Is Shared, But the Sleep Experience Isn't
Once couples move in together, mismatched sleep habits, tech routines and comfort needs can interfere with rest, and many aren't even talking about it.
- Only
37% of couples who share a bed say they go to sleep at the same time, and nearly 1 in 5 say mattress firmness is an issue they've had to discuss. - Tech in the bedroom continues to cause friction.
49% of Americans, including54% of men, wish they had a "no screens in bed" rule. - Interestingly, many blame themselves rather than their partner for poor sleep (
44% ), and36% of married couples who share a bed say they almost never talk about their sleep habits. - Still, sleep has the power to bring couples closer. Married people overwhelmingly agree that better sleep leads to better relationships:
94% say it helps them be more patient and loving,84% feel more emotionally connected when they share a bed, and69% say cuddling helps them fall asleep.
A New Generation Is Rewriting the Rules of Rest
Younger couples are more likely to confront sleep challenges head-on and consider more flexible solutions when things aren't working.
- Gen Z puts their ZZZs first.
43% say they would consider sleeping in separate beds for better rest, and35% would consider ending a relationship over sleep issues. - They're also more likely to talk openly about it. More than half of Gen Z (
55% ) and Millennials (58% ) talk about sleep habits with their partner at least weekly, compared to just34% of Boomers. - Their top pain points? Snoring and temperature. Snoring is discussed by
36% of Gen Z and31% of Millennials. Temperature discomfort is even more common, with42% of Gen Z and36% of Millennials citing being too hot or too cold in bed as an issue. - But it's not all friction, it's also connection. The majority of Gen Z (
81% ) and Millennials (82% ) polled say cuddling with their partner helps them sleep better.
"When couples aren't sleeping well, it shows up in everything else. What this data really highlights is that a great relationship starts with great rest," said Megan Anderson, Director of Merchandising at Mattress Firm. "Whether it's choosing the right mattress or learning what works for both of you, we love helping people find sleep solutions that make sharing a bed feel easy."
Find Your Sleep Match
Couples and anyone else ready to discover their perfect sleep setup can take advantage of the Mattress Firm Fourth of July Sale, happening now in stores and at www.mattressfirm.com/sale.
About the Mattress Firm Sleep Study by Harris Poll
This survey was conducted online within
About Mattress Firm
Mattress Firm, the nation's largest omni-channel mattress specialty retailer, has been helping solve America's sleep problems for more than 90 years through our family of brands. Every one of our more than 6,000 passionate Sleep Experts® are driven by a common purpose: to change people's lives through better sleep. Whether browsing online or in one of our 2,200+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products includes leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy's®, Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo® and Purple®. Mattress Firm supports local and national charities through donations and offers employees volunteering opportunities to serve their communities. As part of this commitment, Mattress Firm has partnered with the National Women's Shelter Network, an organization dedicated to ending homelessness and providing life-changing resources to people in need. Everyone deserves a safe place to sleep at night—and with this partnership, we aim to create brighter mornings and a brighter future. Mattress Firm is a wholly owned business of Somnigroup International Inc. (NYSE: SGI). For more information about Mattress Firm, visit http://www.mattressfirm.com.
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SOURCE Mattress Firm
FAQ
What are the key findings of Mattress Firm's (SGI) 2025 Sleep Index survey about couples?
What percentage of couples go to bed at the same time according to Mattress Firm's 2025 survey?
What are the top sleep-related wedding registry recommendations from married couples in 2025?
How do different generations approach sleep issues in relationships according to the 2025 Sleep Index?
What percentage of couples report technology-related sleep issues in Mattress Firm's 2025 survey?
