SPAR Group Announces CEO Retirement and Executive Changes

AUBURN HILLS, Mich.--(BUSINESS WIRE)-- SPAR Group today announced that Mike Matacunas, President & Chief Executive Officer (CEO), will retire from the company in October 2025, after nearly five years of exceptional leadership in the role. William Linnane, SPAR Group’s Chief Strategy and Growth Officer, has been appointed President, effective immediately. In addition, Kori Belzer, Global Chief Operating Officer, is retiring and Ron Lutz, Global Chief Commercial Officer, will transition to an executive advisor to the company as of August 29, 2025.

"I am honored to step into the role of President at SPAR, continuing to drive key initiatives to help boost profitability and delight our clients," said Linnane. "Through a collaboration with the SPAR Group leadership team, employees and Board, we will keep growing the company and delivering outstanding results for our clients."

Matacunas joined SPAR Group in 2021 and led a multi-year transformation of the business. Under his leadership, SPAR Group strengthened its market position by exiting international joint ventures, doubling the U.S. and Canadian businesses, increasing profitability, accelerating digital innovation and expanding into new segments. Matacunas also led SPAR Group’s growth strategy, with a focus on attracting experienced retail and services professionals who will drive the long-term success of the company. As a result, the company is now on track to deliver against the largest new business pipeline in its 50-year history while maintaining relationships across some of the world’s best retail and brand companies.

"Under Mike's leadership, SPAR Group has been transformed. His vision and passion have set a high standard that will continue to guide the business for years to come," said James Gillis, Executive Chairman of the SPAR Group Board of Directors. "William is uniquely qualified to lead SPAR through this transition, bringing a blend of expertise in operations, innovation and digital transformation, which will create continuity and support SPAR’s next chapter."

Linnane joined SPAR in 2021 as a member of the company’s Executive Leadership Team and played a pivotal role in elevating the brand's U.S. and global perception. As Global Chief Strategy and Growth Officer, he helped bring new clients to the company and strengthen SPAR’s position as a leader in the merchandising and remodel services industries. Prior to joining SPAR, Linnane served in senior executive roles at Sears, Eason Retail and Tesco.

"I've worked closely with William over the past several years and witnessed firsthand his deep understanding of what it takes for a services business to grow and evolve. Combined with his steadfast commitment to SPAR and its clients, I'm confident William is the right leader to shepherd the company through this transition as we continue to enhance our position as a leading retail and brand services business," said Matacunas. "It has been a privilege to lead SPAR Group through a period of exciting change, and I am so proud of what the team has achieved together."

About SPAR Group, Inc.

SPAR Group is an innovative services company offering comprehensive merchandising, marketing and distribution solutions to retailers and brands. We provide the resources and analytics that improve brand experiences and transform retail spaces. We offer a unique combination of scale and flexibility with a passion for client results that separates us from the competition. For more information, please visit the SPAR Group’s website at http://www.sparinc.com.

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Source: SPAR Group, Inc.