Safety Shot Announces Strategic Board Refresh to Align with New Corporate Vision
Rhea-AI Summary
Safety Shot (NASDAQ:SHOT) announced a strategic board refresh with three new appointments to align with its new corporate direction focused on its BONK Holdings LLC subsidiary. The company appointed Connor Klein (Investment Partner at New Form Capital), Stacey Duffy (financial due diligence expert), and Jamie McAvity (CEO of Bitcoin miner Cormint) to its Board of Directors.
The board restructuring includes the resignations of Jordan Schur (President and Board member) and Rich Pascucci (Board member). The new seven-member board now has a majority of BONK-aligned directors, signaling a shift towards digital assets, capital markets, and high-growth operations.
Positive
- Strategic addition of three board members with expertise in DeFi, venture capital, and Bitcoin mining
- New board composition provides majority control to BONK-aligned members
- Strengthened leadership expertise in digital assets and high-growth operations
Negative
- Departure of company President Jordan Schur indicates significant leadership changes
- Shift from traditional business model to crypto-focused strategy may present execution risks
Insights
Safety Shot's board overhaul signals major strategic pivot toward BONK Holdings and digital assets, moving away from its beverage focus.
This board refresh represents a significant strategic pivot for Safety Shot. The appointment of three new directors with expertise in digital assets, DeFi, and Bitcoin mining clearly telegraphs the company's intention to reorient around BONK Holdings LLC, their crypto-focused subsidiary. Most notably, the new appointments create a BONK-aligned majority on the seven-member board, essentially handing control to directors focused on the digital asset strategy.
The departure of Jordan Schur as President and board member is particularly significant, as it removes a key executive tied to the company's previous direction. The new directors' backgrounds - venture capital (Klein), financial transactions (Duffy), and Bitcoin mining operations (McAvity) - create a board composition that's markedly different from what would be expected for a beverage company, which was Safety Shot's original focus.
The involvement of "Mitchell Rudy (a.k.a. Nom)," identified as a BONK core contributor, further underscores this transformation. His statement about building "the premier public vehicle for the BONK ecosystem" reveals that Safety Shot is effectively becoming a crypto play rather than a beverage company. This represents a fundamental business model transformation that shareholders should closely monitor, as it suggests the beverage division may become secondary to digital asset initiatives.
The timing of this announcement in relation to any regulatory filings, shareholder approvals, or previous strategic discussions would be relevant to fully assess governance implications, but the release itself signals a definitive corporate direction change through board composition restructuring.
Company Appoints New Directors with Deep Expertise in Venture Capital, Financial Due Diligence, and Bitcoin Mining to Guide Next Phase of Growth
SCOTTSDALE, AZ, Sept. 17, 2025 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) today announced a strategic refresh of its Board of Directors with the appointment of three new members: Connor Klein, an investment partner at New Form Capital; Stacey Duffy, a seasoned financial due diligence and transaction advisory expert; and Jamie McAvity, co-founder and CEO of Bitcoin miner Cormint, Inc.
The new appointments are designed to provide the Company with enhanced expertise in digital assets, capital markets, and high-growth operations as it executes on its new strategy centered around its subsidiary, BONK Holdings LLC. Following these changes, the Board of Directors will be composed of seven members, with the four most recent appointments giving the new, BONK-aligned members a clear majority. Concurrent with the new appointments, the Company announced the resignations of Jordan Schur as President and as a member of the Board of Directors, and Rich Pascucci from the Board of Directors.
The new members of the Safety Shot Board of Directors include:
- Connor Klein: An Investment Partner at New Form Capital, Mr. Klein is responsible for investments across financial infrastructure, real-world assets, and DeFi. He previously worked in Investment Banking at Morgan Stanley in its consumer & retail group and in growth at Halliday, an Andreessen Horowitz-backed crypto payments startup. He holds a B.A. in Economics from the University of Pennsylvania.
- Stacey Duffy, ACA: A Director-level financial due diligence professional, Ms. Duffy has extensive experience leading complex transactions for corporate and private equity clients at firms including Alvarez & Marsal and KPMG. Her historical deals range across public and private companies, international acquisitions, and carve-out transactions.
- Jamie McAvity: The co-founder and CEO of Cormint, Inc., a Bitcoin mining company headquartered in Texas. Mr. McAvity has scaled Cormint to 130MW of capacity and has been recognized for operating the most efficient Bitcoin mining operation in 2023 and 2024 by CoinShares and MinerMag. Previously, he was a member of the management team and Board of Directors of Knock, Inc., a SaaS business that saw a successful exit to Realpage in 2022.
“We are thrilled to welcome Connor, Stacey, and Jamie to our Board of Directors,” said Jarrett Boon, CEO of Safety Shot. “Their collective expertise in DeFi, institutional finance, and scaling high-growth technology companies will be invaluable as we execute on our vision for BONK Holdings and unlock the value of our beverage division. Their appointments are a testament to the exciting new direction of our company. We also want to extend our deepest gratitude to Jordan Schur and Rich Pascucci for their dedicated service and significant contributions to Safety Shot. They have been instrumental in our success to date, and we wish them the very best in their future endeavors.”
Mitchell Rudy (a.k.a. Nom), a BONK core contributor and key strategic advisor, added, “Bringing on talent of this caliber is a testament to the scale of the opportunity we are pursuing. Connor’s deep expertise in DeFi and venture capital, Stacey’s command of complex financial transactions, and Jamie’s proven ability to scale high-growth operations in the digital asset space provide us with an incredible strategic advantage. This is the team we need to build the premier public vehicle for the BONK ecosystem, and I am thrilled to work alongside them.”
About Safety Shot, Inc. Safety Shot, Inc. (Nasdaq: SHOT), is a Company evolving bridge the gap between traditional public markets and the digital asset ecosystem. Following its strategic integration with letsBONK.fun, the Company is executing a new strategy focused on acquiring revenue-generating assets within the DeFi space to build a robust treasury of digital assets. The Company’s beverage division holds the patented Sure Shot beverage, designed to rapidly reduce blood alcohol content as well as Yerbaé’s plant-based, energy beverage.
Investor Relations: Phone: 561-244-7100 Email: investors@drinksafetyshot.com
Forward-Looking Statements: This press release contains forward-looking statements. Such statements are subject to risks and uncertainties, many of which are outside of the Company’s control, and actual results could differ materially. Factors that could cause or contribute to such differences include, but are not limited to, the performance of BONK tokens, the successful integration and operational success with letsBONK.fun, the ability to execute on the Company’s treasury strategy, and other risks detailed in Safety Shot’s filings with the Securities and Exchange Commission.
FAQ
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