Gebbia Media Acquires Big Machine Rock, Expanding Investment in Rock Music
Gebbia Media, a subsidiary of Siebert Financial Corp. (SIEB), has acquired Big Machine Rock, expanding its presence in the music industry. The acquisition includes a roster of notable artists including Daughtry, Badflower, and Sammy Hagar. Under GM Heather Luke-Husong's leadership, the label has achieved multiple No. 1 singles and Platinum-certified records.
As part of the deal, Scott Borchetta, founder of Big Machine Label Group, will continue overseeing operations and join Siebert Financial's advisory board, bringing extensive experience with top-selling artists. The move follows Siebert's strategic partnership with GAMMA and L.A. Reid LLC, demonstrating the company's commitment to expanding its entertainment portfolio.
Gebbia Media, una controllata di Siebert Financial Corp. (SIEB), ha acquisito Big Machine Rock, ampliando così la sua presenza nell'industria musicale. L'acquisizione comprende un roster di artisti di rilievo come Daughtry, Badflower e Sammy Hagar. Sotto la guida di GM Heather Luke-Husong, l'etichetta ha ottenuto diversi singoli al primo posto e dischi certificati Platino.
Come parte dell'accordo, Scott Borchetta, fondatore di Big Machine Label Group, continuerà a supervisionare le operazioni e entrerà a far parte del consiglio consultivo di Siebert Financial, portando con sé una vasta esperienza con artisti di grande successo. Questa mossa segue la partnership strategica di Siebert con GAMMA e L.A. Reid LLC, dimostrando l'impegno dell'azienda a espandere il proprio portfolio nell'intrattenimento.
Gebbia Media, una filial de Siebert Financial Corp. (SIEB), ha adquirido Big Machine Rock, ampliando su presencia en la industria musical. La adquisición incluye un elenco de artistas destacados como Daughtry, Badflower y Sammy Hagar. Bajo el liderazgo de la gerente general Heather Luke-Husong, la discográfica ha logrado múltiples sencillos número uno y discos certificados Platino.
Como parte del acuerdo, Scott Borchetta, fundador de Big Machine Label Group, continuará supervisando las operaciones y se unirá al consejo asesor de Siebert Financial, aportando una amplia experiencia con artistas de gran éxito. Esta acción sigue a la asociación estratégica de Siebert con GAMMA y L.A. Reid LLC, demostrando el compromiso de la compañía de ampliar su portafolio en entretenimiento.
Gebbia Media는 Siebert Financial Corp. (SIEB)의 자회사로서 Big Machine Rock을 인수하며 음악 산업 내 입지를 확장했습니다. 이번 인수에는 Daughtry, Badflower, Sammy Hagar 등 주목할 만한 아티스트들이 포함되어 있습니다. GM Heather Luke-Husong의 리더십 아래 이 레이블은 여러 차례 1위 싱글과 플래티넘 인증 음반을 달성했습니다.
이번 계약의 일환으로 Scott Borchetta는 Big Machine Label Group의 창립자로서 운영을 계속 감독하며 Siebert Financial의 자문위원회에 합류해 최고 인기 아티스트들과 함께한 풍부한 경험을 제공합니다. 이 조치는 Siebert가 GAMMA 및 L.A. Reid LLC와의 전략적 파트너십을 맺은 이후로, 엔터테인먼트 포트폴리오 확장에 대한 회사의 의지를 보여줍니다.
Gebbia Media, une filiale de Siebert Financial Corp. (SIEB), a acquis Big Machine Rock, élargissant ainsi sa présence dans l'industrie musicale. L'acquisition comprend un catalogue d'artistes renommés tels que Daughtry, Badflower et Sammy Hagar. Sous la direction de la GM Heather Luke-Husong, le label a obtenu plusieurs singles numéro un et des disques certifiés Platine.
Dans le cadre de cet accord, Scott Borchetta, fondateur de Big Machine Label Group, continuera à superviser les opérations et rejoindra le conseil consultatif de Siebert Financial, apportant une vaste expérience avec des artistes à succès. Cette démarche fait suite au partenariat stratégique de Siebert avec GAMMA et L.A. Reid LLC, démontrant l'engagement de l'entreprise à étendre son portefeuille dans le domaine du divertissement.
Gebbia Media, eine Tochtergesellschaft von Siebert Financial Corp. (SIEB), hat Big Machine Rock übernommen und damit ihre Präsenz in der Musikbranche erweitert. Die Übernahme umfasst einen namhaften Künstlerstamm, darunter Daughtry, Badflower und Sammy Hagar. Unter der Leitung von GM Heather Luke-Husong hat das Label mehrere Nummer-1-Singles und Platin-zertifizierte Alben erzielt.
Im Rahmen des Deals wird Scott Borchetta, Gründer der Big Machine Label Group, weiterhin die Geschäfte überwachen und dem Beirat von Siebert Financial beitreten, wobei er umfangreiche Erfahrung mit Top-Künstlern einbringt. Dieser Schritt folgt auf die strategische Partnerschaft von Siebert mit GAMMA und L.A. Reid LLC und zeigt das Engagement des Unternehmens, sein Entertainment-Portfolio auszubauen.
- Acquisition of established rock label with successful track record of No. 1 singles and Platinum records
- Strategic addition of Scott Borchetta to advisory board brings valuable industry expertise
- Expansion of Siebert's entertainment portfolio through vertical integration
- Retention of existing artist roster ensures continuity of revenue streams
- Financial terms of the acquisition not disclosed
- Integration costs and potential risks not specified
Insights
Siebert Financial expands entertainment portfolio through Gebbia Media's acquisition of Big Machine Rock, diversifying revenue streams beyond financial services.
This acquisition of Big Machine Rock represents a strategic diversification for Siebert Financial (SIEB) as it continues expanding beyond its traditional financial services roots into the entertainment sector. The deal brings established rock artists like Daughtry and Sammy Hagar under Siebert's umbrella, providing immediate revenue potential from existing catalogs and touring activities.
The acquisition follows Siebert's pattern of entertainment industry investments, including their partnership with GAMMA and L.A. Reid LLC for the group SIMIEN, alongside their collaboration with Akon. This suggests a deliberate portfolio diversification strategy rather than an opportunistic one-off acquisition.
What's particularly noteworthy is the retention of Scott Borchetta, Big Machine's founder, who will not only oversee operations but join Siebert Financial's advisory board. His track record with major artists across genres—including Taylor Swift and Mötley Crüe—brings substantial industry relationships and expertise to Siebert's governance structure.
The all-female management team at Big Machine Rock, led by GM Heather Luke-Husong, has demonstrated commercial success with multiple No. 1 singles and Platinum-certified records. This proven leadership remains intact, reducing integration risk while potentially bringing gender-diverse perspectives to Siebert's entertainment operations.
For investors, this represents Siebert's commitment to developing alternative revenue streams in high-margin creative industries, potentially offsetting cyclicality in financial services. However, the financial terms of the deal weren't disclosed, making it impossible to evaluate the acquisition's immediate impact on Siebert's balance sheet or potential return on investment timeline.
Strategic Acquisition Builds on Siebert's Growing Entertainment Portfolio
and Gebbia Media's Artist-Centric Vision
"Growing up with incredible music by iconic artists like Led Zeppelin, Van Halen, and The Doors, I recognize the importance of bringing rock to a new generation of listeners and fans, who are ready to embrace it," says David Gebbia, CEO of Gebbia Media. "Big Machine Rock embodies the Gebbia Media approach: bold, cross-generational, and deeply in touch with the culture. This acquisition allows us to further our mission of empowering artists through investment in robust catalogs and cross-platform expansion."
GM Heather Luke-Husong has led the label's all-female team to achieve multiple No. 1 singles and Platinum-certified records in just a few years, making the indie-spirited imprint one of the most exciting labels to watch in the rock space.
Big Machine Rock has become a home for dynamic, genre-defiant acts whose influences stretch beyond traditional rock into country, alt, and metal, earning praise for its innovative approach and fiercely loyal artist base. Under Gebbia Media's leadership, the label will prioritize artist development, immersive storytelling, and cross-platform visibility, meeting fans where they are: onstage, online, and embedded in culture.
"This acquisition marks another step in Siebert's commitment to innovating at the intersection of Finance and Culture. By bringing Big Machine Rock into the Gebbia Media portfolio, we're aligning visionary talent with the resources and stability of a diversified financial platform, ensuring long-term growth and cultural impact," says John J Gebbia, CEO of Siebert Financial.
The move follows Siebert's strategic partnership with GAMMA and L.A. Reid LLC for the breakout group SIMIEN, building on Gebbia Media's growing partnership with global artist and entrepreneur Akon.
As part of the agreement, Scott Borchetta, founder of Big Machine Label Group, will continue to oversee operations and join the advisory board of Siebert Financial, parent company of Gebbia Media. Borchetta's track record guiding dozens of top selling artists such as Riley Green, Thomas Rhett, Reba, Mötley Crüe, Garth Brooks, Dolly Parton, Carly Pearce, Taylor Swift, Sheryl Crow, Florida Georgia Line and so many more, brings immediate strategic depth to Siebert's expansion into media and entertainment, making him an invaluable addition to its advisory board.
Artists currently signed to Big Machine Rock will remain part of the label's roster and will benefit from expanded resources, promotional capabilities, and global reach.
About Gebbia Media
Gebbia Media is an artist-first entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media. As a subsidiary of Siebert Financial Corp. (Nasdaq: SIEB), Gebbia Media also functions as the in-house production and marketing agency for Siebert and its subsidiaries, creating branded content, advertising strategies, and social media campaigns.
Driven by the belief that creativity, raw talent, and commercial acumen can birth extraordinary storytelling, Gebbia Media is building a premier media company rooted in cultural impact and financial strategy. By fusing compelling content with financial infrastructure, the company is redefining how audiences are engaged, enhancing financial literacy, expanding market reach, and unlocking new monetization opportunities across platforms. Gebbia Media's operations span music, sports, and entertainment, creating powerful synergies between culture and commerce within Siebert's broader ecosystem.
About Siebert Financial Corp.
Siebert is a diversified financial services company and has been a member of the NYSE since 1967 when Muriel Siebert became the first woman to own a seat on the NYSE and the first to head one of its member firms. Siebert operates through its subsidiaries Muriel Siebert & Co., LLC, Siebert AdvisorNXT, LLC, Park Wilshire Companies, Inc., RISE Financial Services, LLC, Siebert Technologies, LLC, StockCross Digital Solutions, Ltd, and Gebbia Media LLC. Through these entities, Siebert provides a full range of brokerage and financial advisory services, as well as entertainment and media productions. More information is available at www.siebert.com.
Cautionary Note Regarding Forward-Looking Statements
The statements contained in this press release that are not historical facts, including statements about our beliefs and expectations, are "forward-looking statements" within the meaning of the
These forward-looking statements, which reflect beliefs, objectives, and expectations as of the date hereof, are based on the best judgment of the management of Siebert. All forward-looking statements speak only as of the date on which they are made. Such forward-looking statements are subject to certain risks, uncertainties and assumptions relating to factors that could cause actual results to differ materially from those anticipated in such statements, including, without limitation, the following: economic, social and political conditions, global economic downturns resulting from extraordinary events; securities industry risks; interest rate risks; liquidity risks; credit risk with clients and counterparties; risk of liability for errors in clearing functions; systemic risk; systems failures, delays and capacity constraints; network security risks; competition; reliance on external service providers; new laws and regulations affecting Siebert's business; net capital requirements; extensive regulation, regulatory uncertainties and legal matters; failure to maintain relationships with employees, customers, business partners or governmental entities; the inability to achieve synergies or to implement integration plans; and other consequences associated with risks and uncertainties detailed in Part I, Item 1A - Risk Factors of Siebert's Annual Report on Form 10-K for the year ended December 31, 2024, and Siebert's filings with the SEC.
Siebert cautions that the foregoing list of factors is not exclusive, and new factors may emerge, or changes to the foregoing factors may occur that could impact its business. Siebert undertakes no obligation to publicly update or revise these statements, whether as a result of new information, future events, or otherwise, except to the extent required by the federal securities laws.
Contact:
Jennifer Kelleher
jkelleher@2pmsharp.com
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SOURCE Gebbia Media
FAQ
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