Sirius XM Holdings - SIRI STOCK NEWS

SiriusXM and Pandora announce that J. Cole will perform in Los Angeles for their Small Stage Series on October 23, 2021. This exclusive performance will feature songs from his latest album, The Off-Season, and will be accessible to SiriusXM subscribers and Pandora listeners. The event will air on SiriusXM's Hip Hop Nation on October 26, 2021, at 6:00 PM ET. Subscribers can win tickets through a competition. SiriusXM continues to prioritize health and safety standards at events while promoting its growing portfolio of unique artist performances.

On September 28, 2021, Pandora, a subsidiary of SiriusXM, launched 'Pandora's Happy Place,' a suite of eight new music stations dedicated to uplifting and feel-good music. This initiative aligns with MRC Data's report, which found that 55% of music listeners desire happier tunes post-pandemic. The 'Happy Place' stations feature songs from top artists like Lizzo and Dua Lipa and include the 'Handpicked 100: Happy Shuffle,' showcasing the 100 happiest songs ever curated by Pandora.

SiriusXM has announced the launch of four new weekly shows on its Urban View channel, starting September 26, 2021. The shows, hosted by influential figures such as Qasim Rashid and Dr. Robin Smith, aim to foster discussions around race relations, culture, business, and social justice. The lineup will also include The Shelly Bell Show and Bigger Than Politics with Shermichael Singleton. This expansion aligns with Urban View's mission to uplift Black voices and engage in important dialogues impacting the African-American community, enhancing the channel's diverse offering.

SiriusXM will provide extensive live coverage of the 43rd Ryder Cup, held from September 24-26 at Whistling Straits, Wisconsin. The broadcast includes 28 hours of hole-by-hole play-by-play, featuring insights from golf legends like Greg Norman and Brian Katrek. Listeners can tune in via SiriusXM channel 92 and the SXM app. The American team, captained by Steve Stricker, aims to reclaim the title lost in 2018. Coverage also includes a celebrity match and a recap show by Fred Couples post-event.

SiriusXM, in partnership with Marvel Entertainment, has launched Marvel Podcasts Unlimited, a premium audio subscription service available on Apple Podcasts. This service offers fans exclusive access to original scripted and unscripted podcasts featuring popular characters like Wolverine and Hawkeye. Priced at $3.99 per month after a seven-day free trial, the subscription allows users to unlock exclusive content such as Marvel's Wastelanders. The new channel aims to expand Marvel's reach globally, available in over 170 countries.

SiriusXM and Pandora have announced that comedian Michael Che will perform a private stand-up show for subscribers on September 24, 2021, at City Winery in Philadelphia. This event is part of the companies' new "Small Stage" series, featuring intimate performances by popular artists. Che is known for his role on Saturday Night Live and has a new HBO Max series in the works. The series launched in August, with other notable artists like Coldplay and Brandi Carlile previously announced.

Sirius XM Holdings Inc. has announced the introduction of new programmatic capabilities for podcast advertising through its combined sales organization, SXM Media. This initiative aims to enhance targeting and streamline campaign management for advertisers, providing access to 44 million podcast listeners across 5,000+ shows. The company also highlights recent acquisitions, such as Roman Mars' 99% Invisible Podcast and a series from Seth Rogen, to bolster its exclusive content offerings. SXM Media seeks to lead in the programmatic podcast space, benefiting both advertisers and creators.