Welcome to our dedicated page for Skechers Usa news (Ticker: SKX), a resource for investors and traders seeking the latest updates and insights on Skechers Usa stock.
The SKX news page on Stock Titan compiles historical news coverage for Skechers U.S.A., Inc., The Comfort Technology Company®. These articles provide insight into how Skechers operated as a global footwear leader, designing, developing and marketing lifestyle and performance footwear, apparel and accessories for men, women and children, and distributing its collections in approximately 180 countries and territories.
Company press releases highlight a wide range of business activities and brand initiatives. Readers will find coverage of product launches such as the Skechers AERO Series of technical running footwear and SKX Full-Court Press™ basketball shoes, as well as expansions of Skechers Performance retail concepts, including large immersive stores that showcase running, basketball, soccer, golf, pickleball and outdoor footwear alongside lifestyle products.
The news feed also documents marketing partnerships and athlete endorsements. Skechers announcements feature elite athletes across basketball, golf, soccer, pickleball and cricket, and describe event sponsorships such as the SKECHERS Hot Chocolate Run series. These stories illustrate how the company used athlete rosters and experiential events to promote its Comfort that Performs positioning and proprietary technologies like Skechers Hands Free Slip-ins®, Hyper Burst™ cushioning and Goodyear® Performance Outsoles.
In addition, the SKX news archive includes corporate and financial updates, such as quarterly earnings releases and communications related to the acquisition of Skechers by an affiliate of 3G Capital Partners L.P. and the associated merger process. Together, these items trace the company’s evolution from a publicly traded issuer on the New York Stock Exchange to an indirect subsidiary of a private parent.
Investors, researchers and footwear industry observers can use this page to review how Skechers communicated with the market, introduced new technologies and products, and reported on significant corporate events during the period when SKX was an active public listing.
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Skechers U.S.A., Inc. (NYSE:SKX) has been awarded Company of the Year by Footwear Plus for the tenth time, in addition to receiving a similar accolade from Footwear News. The company also won the Excellence in Children’s Design Award for its Skechers Kids line. President Michael Greenberg highlighted 2022 as a remarkable year, celebrating the company's 30th anniversary and its ability to thrive in challenging economic conditions. Innovative products and strong global teamwork are credited for this success. Skechers maintains a diverse product range that continues to captivate consumers globally.
Skechers has partnered with Snoop Dogg for a Super Bowl commercial themed "All Walks of Life – Snoop Style," airing on February 12 in the U.S. and Canada. The 30-second spot features Snoop showcasing Skechers Hands Free Slip-ins and highlights his busy lifestyle, alongside cameos from other Skechers ambassadors. Snoop expressed enthusiasm for the collaboration, emphasizing the brand's commitment to comfort and style for everyone. Skechers has consistently advertised during the Big Game since 2010, showcasing its innovative footwear technologies across multiple markets.
Skechers reported a record quarterly sales of $1.88 billion for Q4 2022, reflecting a 13.5% increase year-over-year. For the full year, sales reached $7.4 billion, an 18% rise from 2021. Direct-to-Consumer sales grew 10.8%, while Wholesale sales surged 15.7%. However, net earnings fell 81.2% to $75.5 million, with diluted EPS at $0.48, down from $2.56 in the previous year. The increase in operating expenses and a 23% drop in China sales due to COVID restrictions were significant challenges. Looking ahead, Skechers targets 2023 sales between $7.75 billion and $8.0 billion.
Skechers USA, Inc. (NYSE: SKX) will release its Q4 and full year 2022 financial results after market close on February 2, 2023. Following the announcement, a conference call with David Weinberg, COO, and John Vandemore, CFO, will be held at 4:30 p.m. ET. This event will be accessible live via the Investor Relations section of the company's website, with a replay available for one year. Skechers markets a diverse range of footwear and apparel globally through a robust retail network.
Skechers, known for its comfort technology, is enhancing its presence in Ireland with the launch of a flagship store on Grafton Street, Dublin. This new 929-square-meter store showcases the brand’s diverse footwear and apparel offerings. Skechers aims for $10 billion in annual sales by 2026, continuing its expansion alongside its existing stores in Dublin. The store features innovative technologies such as Skechers Hands Free Slip-ins™ and Skechers Air-Cooled Memory Foam®. This location aims to attract both locals and tourists, driving growth across Ireland and Europe.
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Skechers has unveiled a limited-edition footwear collection in collaboration with pop star Ava Max, launching two styles: Roadies Surge and Uno Hi. This partnership evolves from Ava Max's previous promotion of Skechers sneakers, including her 2021 music video featuring D’Lites. The Roadies Surge features a high-top design, while the Uno Hi offers a modern twist on the classic sneaker. Available now at skechers.com and select stores, the collection aims to resonate with fans and sneaker enthusiasts alike.
The Skechers Pier to Pier Friendship Walk has raised over $3 million this year, reaching a total of $21 million to support children with varying abilities. The event featured over 19,000 participants and was supported by various sponsors, including Kinecta Federal Credit Union. Co-founder Michael Greenberg highlighted the impact of funds on children's education and vocational training. The walk also benefits public school education foundations and offers scholarships, contributing nearly $1 million to date.