ScottsMiracle-Gro 2024 Corporate Responsibility Report: R&D Field Trials of Miracle-Gro Organic Raised Bed & Garden Soil

Rhea-AI Summary

ScottsMiracle-Gro conducted extensive R&D field trials for its new Miracle-Gro Organic Raised Bed & Garden Soil, set to launch in 2024. The trials, among the largest in company history, tested product quality and performance on over 300 plants across 138 raised beds and six garden rows. The study focused on developing locally crafted products, using soil mixes from various U.S. regions to ensure consistent efficacy across geographic locations.

The trials were particularly important due to the complexity of organic growing media compared to conventional counterparts. The soil blend includes a quick-release fertilizer, which can interact with other ingredients like aged bark and compost. ScottsMiracle-Gro also conducted competitive testing against major market competitors, demonstrating superior performance of Miracle-Gro products.

Positive

• Launch of next-generation organic products in 2024, including Miracle-Gro Organic Raised Bed & Garden Soil
• Conducted one of the largest biology trials in company history, testing over 300 plants
• Focus on locally crafted products, manufactured less than 150 miles on average from point of sale
• Demonstrated superior performance against major competitors in the market

Negative

• None.

Originally published in ScottsMiracle-Gro's 2024 Corporate Responsibility Report

NORTHAMPTON, MA / ACCESSWIRE / October 16, 2024 / ScottsMiracle-Gro

R&D FIELD TRIALS OF MIRACLE-GRO ORGANIC RAISED BED & GARDEN SOIL

In preparation for the launch of our next generation organic products in 2024, including the new Miracle-Gro Organic Raised Bed & Garden Soil, the Gardens R&D team led one of the largest biology trials in company history. Within this trial the team studied the quality and performance of the product on over 300 plants. The study was carried out across various growing platforms, including 138 raised beds and six garden rows. With a major focus on developing products that are locally crafted^*, this test also included soil mixes representing various regions in the U.S., as product efficacy and performance needed to be consistent across geographic locations.

The importance of these trials is further magnified by the fact that organic growing media tends to be more complex to design than its conventional counterparts. For example, the soil blend contains a quick release fertilizer to help grow plants. These organic fertilizer ingredients have a tendency to interact with other ingredients, such as aged bark and compost. Therefore, it becomes even more imperative to ensure we are screening quality input materials and accounting for these complex interactions.

Large-scale trials like these help us deliver quality products to new and experienced gardeners with resources for successful planting and outcomes. In addition, we went head-to-head with several major competitors in the market and proved once again that consumers rely on Miracle-Gro products to deliver superior performance.

^*Manufactured less than 150 miles on average from where the product is sold, excluding AL & HI

To learn more about ScottsMiracleGro's commitment to corporate responsibility, visit our webpage.

For full details about ScottsMiracle-Gro's 2024 Corporate Responsibility Report, visit here.

View additional multimedia and more ESG storytelling from ScottsMiracle-Gro on 3blmedia.com.

Contact Info:
Spokesperson: ScottsMiracle-Gro
Website: https://www.3blmedia.com/profiles/scottsmiracle-gro
Email: info@3blmedia.com

SOURCE: ScottsMiracle-Gro

View the original press release on accesswire.com

FAQ

What new product is ScottsMiracle-Gro (SMG) launching in 2024?

ScottsMiracle-Gro is launching Miracle-Gro Organic Raised Bed & Garden Soil in 2024, as part of their next generation organic products line.

How extensive were the R&D field trials for ScottsMiracle-Gro's (SMG) new organic soil product?

The R&D field trials were among the largest in company history, testing over 300 plants across 138 raised beds and six garden rows.

What is the focus of ScottsMiracle-Gro's (SMG) new organic soil product in terms of production?

The new product focuses on being locally crafted, manufactured less than 150 miles on average from where it's sold, excluding AL & HI.

How did ScottsMiracle-Gro's (SMG) new organic soil perform against competitors?

ScottsMiracle-Gro conducted head-to-head trials with several major competitors and demonstrated that their Miracle-Gro products deliver superior performance.