trueGold Gives "Memory" to Gold - Jewelry & Watches Now Tell Their Own Story
SMX (NASDAQ:SMX) subsidiary trueGold Consortium is transforming the gold industry with innovative chemical marking technology that enables complete traceability from mine to market. The technology embeds invisible markers in gold at the mine site and records each transaction on a secure digital ledger, allowing instant verification throughout the metal's lifecycle.
Independent testing by Intertek confirms the marking technology meets safety regulations in Europe, US, and Canada, proving non-toxic and maintaining metal purity. Market research indicates strong consumer demand, with 71% of consumers willing to pay up to 37% premium for traceable products, and a global average willingness to pay 9.7% extra for sustainably sourced goods.
SMX (NASDAQ:SMX), tramite la sua controllata trueGold Consortium, sta rivoluzionando l'industria dell'oro con una tecnologia innovativa di marcatura chimica che consente una tracciabilità completa dalla miniera al mercato. La tecnologia inserisce marcatori invisibili nell'oro direttamente in miniera e registra ogni transazione su un registro digitale sicuro, permettendo la verifica immediata durante tutto il ciclo di vita del metallo.
Test indipendenti effettuati da Intertek confermano che la tecnologia di marcatura rispetta le normative di sicurezza in Europa, Stati Uniti e Canada, dimostrando di essere non tossica e di mantenere la purezza del metallo. Ricerche di mercato evidenziano una forte domanda da parte dei consumatori, con il 71% disposto a pagare fino al 37% in più per prodotti tracciabili, e una disponibilità media globale a pagare
SMX (NASDAQ:SMX), a través de su filial trueGold Consortium, está transformando la industria del oro con una tecnología innovadora de marcado químico que permite una trazabilidad completa desde la mina hasta el mercado. La tecnología inserta marcadores invisibles en el oro en el sitio de la mina y registra cada transacción en un libro digital seguro, permitiendo la verificación instantánea durante todo el ciclo de vida del metal.
Pruebas independientes realizadas por Intertek confirman que la tecnología de marcado cumple con las regulaciones de seguridad en Europa, EE.UU. y Canadá, demostrando ser no tóxica y mantener la pureza del metal. Investigaciones de mercado indican una fuerte demanda de los consumidores, con el 71% dispuesto a pagar hasta un 37% más por productos trazables, y una disposición global promedio a pagar un 9,7% extra por bienes de origen sostenible.
SMX (NASDAQ:SMX)의 자회사 trueGold Consortium은 광산에서 시장까지 완전한 추적이 가능한 혁신적인 화학적 표식 기술로 금 산업을 변화시키고 있습니다. 이 기술은 광산 현장에서 금에 보이지 않는 표식을 삽입하고, 각 거래를 안전한 디지털 원장에 기록하여 금속의 수명 주기 전반에 걸쳐 즉시 검증할 수 있도록 합니다.
Intertek의 독립 테스트 결과, 이 표식 기술은 유럽, 미국, 캐나다의 안전 규정을 충족하며, 무독성이면서 금속의 순도를 유지함을 입증했습니다. 시장 조사에 따르면 소비자의 강한 수요가 나타나며, 71%의 소비자가 추적 가능한 제품에 최대 37%의 프리미엄을 지불할 의향이 있고, 전 세계 평균적으로 지속 가능한 원산지 제품에 9.7% 추가 비용을 지불할 의향이 있습니다.
SMX (NASDAQ:SMX), par l'intermédiaire de sa filiale trueGold Consortium, transforme l'industrie de l'or grâce à une technologie innovante de marquage chimique permettant une traçabilité complète de la mine au marché. Cette technologie insère des marqueurs invisibles dans l'or sur le site minier et enregistre chaque transaction sur un registre numérique sécurisé, permettant une vérification instantanée tout au long du cycle de vie du métal.
Des tests indépendants réalisés par Intertek confirment que cette technologie de marquage respecte les réglementations de sécurité en Europe, aux États-Unis et au Canada, prouvant qu'elle est non toxique et qu'elle préserve la pureté du métal. Les études de marché indiquent une forte demande des consommateurs, avec 71 % des consommateurs prêts à payer jusqu'à 37 % de plus pour des produits traçables, et une volonté moyenne mondiale de payer 9,7 % de plus pour des produits issus de sources durables.
SMX (NASDAQ:SMX)-Tochtergesellschaft trueGold Consortium revolutioniert die Goldindustrie mit innovativer chemischer Markierungstechnologie, die eine vollständige Rückverfolgbarkeit vom Bergwerk bis zum Markt ermöglicht. Die Technologie bringt unsichtbare Marker direkt am Bergwerk in das Gold ein und zeichnet jede Transaktion in einem sicheren digitalen Ledger auf, wodurch eine sofortige Verifikation während des gesamten Lebenszyklus des Metalls möglich ist.
Unabhängige Tests von Intertek bestätigen, dass die Markierungstechnologie die Sicherheitsvorschriften in Europa, den USA und Kanada erfüllt, ungiftig ist und die Metallreinheit bewahrt. Marktforschung zeigt eine starke Verbrauchernachfrage, wobei 71 % der Verbraucher bereit sind, bis zu 37 % Aufpreis für rückverfolgbare Produkte zu zahlen, und eine weltweite durchschnittliche Zahlungsbereitschaft von 9,7 % mehr für nachhaltig bezogene Waren besteht.
- Technology enables complete traceability and verification of gold products throughout their lifecycle
- Independent testing confirms compliance with international safety regulations
- Market research shows strong consumer willingness to pay premium prices for traceable products
- Solution helps brands meet ESG standards and differentiate in luxury market
- None.
Insights
SMX's trueGold technology enables full gold traceability from mine to market, positioning the company in the growing ethical luxury segment.
SMX's subsidiary trueGold is implementing a chemical marking technology that fundamentally transforms gold supply chain verification. Unlike conventional tracking methods that rely on documentation alone, this system embeds an invisible marker directly into gold at the source, creating what's essentially a molecular serial number that stays with the metal throughout its lifecycle.
The technology addresses a critical verification gap in precious metals - while paper certificates and blockchain entries can be manipulated, this physical marker creates tamper-proof authentication that's inseparable from the gold itself. For mining operations and refineries, this reduces compliance costs by simplifying audit processes and regulatory reporting. For jewelry brands, it enables provenance verification in finished products without compromising aesthetics or quality.
What's particularly significant is the consumer-facing application. The technology allows end-users to verify authenticity and ethical sourcing directly, creating a premium product category. Market research showing consumers willing to pay 9.7% to 37% premiums for traceable goods suggests substantial revenue potential if adoption scales.
The successful Intertek safety testing removes a critical commercialization hurdle, confirming the marker remains chemically inert and compliant with international regulations. This positions SMX to potentially capture market share in the growing ethical luxury segment, where authentication technology that doesn't compromise product quality represents a significant competitive advantage.
NEW YORK, NY AND SINGAPORE / ACCESS Newswire / July 23, 2025 / trueGold Consortium Pty Ltd, a subsidiary of SMX (Security Matters) PLC (NASDAQ:SMX), is revolutionizing the gold industry with chemical marking technology that creates a fully traceable and verifiable supply chain-from mining to the marketplace and, ultimately, into recycling. The system adds an invisible marker at the mine-site, records every hand-off on a secure digital ledger, and allows instant verification at any point in the metal's life. The result is unprecedented transparency, accountability, and the confidence for brands to meet stringent ethical-sourcing standards.
Gold has always carried emotional value; now with SMX technology, it can carry verifiable truth. The SMX technology captures the whole journey in the finished gold product itself, giving brands an authentic story to tell and consumers confidence in an ethically sourced supply chain.
Why an Embedded Memory with the Final Product Matters
At the gold mine and refinery, the SMX marker provides incontrovertible proof of sourcing, which can help streamline audits and regulatory filings. As the same gold moves through logistics providers, vaults, and workshops, every transfer can be both recorded digitally and verified tangibly, eliminating gaps and disputes in chain-of-custody documentation. When the metal reaches the retail brand, each finished piece would then carry a digital passport that can help substantiate ESG claims and differentiates collections in a crowded luxury market. Finally, the consumer can enjoy one-scan assurance of authenticity, recycled content, and ethical provenance-all encoded within the jewelry they wear.
Rising Consumer Demand
Independent studies show that more than 70 percent of shoppers are willing to pay a premium for products whose provenance is transparent and tamper-proof:
IBM Institute for Business Value surveyed 19,000 consumers across 28 countries and found 71 % would pay up to 37 % more for goods with full transparency and traceability.
PwC's 2024 Voice of the Consumer Survey showed consumers globally willing to spend an average 9.7 % extra on sustainably sourced goods.
The Company believes that trueGold's application of its marking technology to watches and jewelry positions it to deliver provenance-assured pieces to discerning customers.
Quality, Health & Safety Assured
Recent independent testing by Intertek under the AnchorCert Pro 2 protocol on an SMX-marked 18-karat red-gold ring confirmed compliance with jewelry-safety regulations in Europe, the United States and Canada.
The results show that SMX's invisible marker remains chemically inert, non-toxic and undetectable in normal wear, without affecting the metal's purity or skin compatibility. The ring satisfied all relevant EU REACH and RoHS limits, passed U.S. ASTM F2999-19 and National Stamping Act requirements, and met Canada's Precious Metals Marking Regulations-evidence that robust traceability can coexist with the highest standards of consumer safety and product quality.
Sources & References
IBM Institute for Business Value, "Purpose and Provenance Drive Bigger Profits for Consumer Goods," 2020 - 71 % of consumers would pay a premium for products offering full transparency and traceability.
PwC, "2024 Voice of the Consumer Survey," 2024 - Consumers are willing to spend an average 9.7 % more on sustainably sourced goods.
Securing Industry, "SMX's Subsidiary trueGold Extends its Commercial Activity to Watches and Jewelry," 2023 - Announces expansion of trueGold's molecular-marking technology to finished luxury products.
London Bullion Market Association (LBMA), "Gold Bar Security Features," market-standards page, accessed July 2025 - Describes accredited security features that establish a bar passport and link to the Gold Bar Integrity database
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About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.
SOURCE: SMX (Security Matters)
View the original press release on ACCESS Newswire
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