SharkNinja, Inc. Stock Price, News & Analysis

SharkNinja (NYSE: SN) announces a strategic partnership with Apple Original Films' F1® The Movie as a sponsor of the film's APXGP racing team. The company is launching a limited-edition APXGP Performance Collection featuring seven of their popular products in sleek black and gold designs. The collection includes the Ninja CREAMi Ice Cream Maker, Ninja FrostVault Cooler, Shark PowerDetect Robot Vacuum, Shark FlexBreeze Pro Mist fan, Shark PowerDetect Clean & Empty System, Shark SpeedStyle Pro, and Shark FlexStyle Air Styling System. The partnership aligns with SharkNinja's values of speed, resilience, and precision engineering, positioning the brand at the intersection of design, performance, and culture. The collaboration will be supported by co-branded television spots, with SharkNinja products making appearances in the film.

SharkNinja (NYSE: SN) reported strong Q1 2025 financial results with net sales increasing 14.7% to $1.22 billion. The company saw growth across all product categories, with Food Preparation Appliances showing the highest increase of 45%. While net income rose 7.5% to $117.8 million, adjusted metrics showed some pressure with Adjusted EBITDA declining 13.1% to $200.4 million. Gross margin slightly decreased by 10 basis points to 49.3%. The company raised its FY2025 outlook, now expecting net sales growth of 11-13% and Adjusted EBITDA between $1.09-1.11 billion. Growth was driven by strong performance in both domestic (+15.1%) and international (+13.7%) markets, despite challenges from tariffs and market transitions.

SharkNinja (NYSE: SN) has appointed Kleona Mack as Chief Marketing Officer of Shark Beauty™. Mack, who previously served as CMO at Glossier and held leadership roles at L'Oréal, brings over 15 years of beauty and fashion industry experience. She will lead marketing for Shark's hair care and skincare tools portfolio, reporting to Neil Shah, Chief Commercial Officer.

At Glossier, Mack expanded the brand's retail presence through partnerships with Sephora and Space NK, launched successful product initiatives, and established groundbreaking partnerships including Glossier's collaboration with the WNBA and signing Olivia Rodrigo. Her achievements include being recognized as an Ad Age Breakout Brand Leader and inclusion on the Campaign US CMO 50 list.

SharkNinja has appointed Michelle Crossan-Matos as Chief Growth Officer (CGO), a new executive position reporting directly to CEO Mark Barrocas. In this role, she will focus on strengthening the company's consumer-first approach and executing its global growth strategy.

Crossan-Matos brings over 20 years of global leadership experience, most recently serving as Chief Marketing Officer at Ulta Beauty. Her previous roles include executive positions at Samsung Electronics America and Procter & Gamble. At Ulta Beauty, she led initiatives in e-commerce, consumer insights, loyalty, and brand strategy, while launching the "Joy" platform to enhance consumer engagement.

As CGO, she will:

• Oversee global call centers and consumer experience
• Lead cross-functional planning for market expansion
• Implement consumer-focused KPIs
• Drive the company's growth roadmap

Crossan-Matos, recently named to Forbes' 2024 Entrepreneurial CMO 50 list, holds a Management Sciences degree from The University of Strathclyde and completed executive studies at MIT and Harvard Business School.

SharkNinja (NYSE: SN) has scheduled its first quarter 2025 financial results announcement for Thursday, May 8, 2025, before the market opens. The global product design and technology company will host a conference call and webcast at 8:30 a.m. Eastern Time on the same day.

Investors can access the live webcast through the company's Investor Relations website at ir.sharkninja.com. For those preferring to participate via phone, the dial-in numbers are 1-833-470-1428 or 1-404-975-4839 with confirmation code 049819. A replay of the webcast will be available for later viewing.

SharkNinja (NYSE: SN) launched its next partnership phase with global brand ambassador David Beckham at an Inter Miami CF tailgate event on April 6, 2025. The event showcased the new Ninja™ FlexFlame™, a 5-in-1 outdoor cooking system, at Chase Stadium in Miami.

The FlexFlame™ demonstration featured the system's versatile capabilities including grilling, smoking, roasting, griddling, and pizza making. Inter Miami CF co-owner Beckham made his first in-person appearance as Ninja's ambassador at the event, where fans participated in creating restaurant-quality dishes before the Toronto match.

The Ninja™ FlexFlame™ is available for $999.99 through NinjaKitchen.com and national retailers including Home Depot and ACE Hardware.

SharkNinja (NYSE: SN) has been named to Newsweek's list of Most Trustworthy Companies in America 2025, a recognition awarded by Newsweek and Statista Inc. based on comprehensive evaluation metrics.

The selection process involved two key components: a survey of 25,000 U.S. residents generating over 100,000 evaluations across three trust pillars, and a social listening analysis measuring sentiment, virality, and reach of company mentions across the internet. SharkNinja was among the 700 companies achieving the highest scores.

CEO Mark Barrocas attributed this achievement to the company's commitment to five-star innovation and dedication to delivering high-value, quality products. The global product design and technology company emphasizes consumer problem-solving and team empowerment, offering competitive benefits including employee stock purchase options and wellness programs.

SharkNinja (NYSE: SN) has expanded its FlexBreeze™ product lineup with two new misting fan models: FlexBreeze™ Pro Mist ($249.99) and FlexBreeze™ HydroGo™ ($129.99). The Pro Mist features an integrated misting tank that reduces temperatures by up to 12°F, offers 70-foot airflow reach, and includes three misting modes with 60-minute continuous operation.

The portable HydroGo™ weighs 5 lbs and provides up to 70 feet of airflow, with battery life ranging from 1.5 to 12 hours depending on speed settings. It features personal evaporative misting technology that can lower temperatures by up to 5°F. The HydroGo™ is available in multiple colors and will be launched internationally this year.

Both models offer customizable cooling features, with the Pro Mist providing flexibility between pedestal and tabletop modes, while the HydroGo™ focuses on portability for outdoor activities.

SharkNinja (NYSE: SN) has secured the No. 27 position on Fast Company's World's 50 Most Innovative Companies of 2025 list, ranking No. 2 in the Design category. The company is recognized for transforming household experiences through innovative design and technology.

The global product design and technology company launches approximately 25 new products annually, supported by over 3,600 employees worldwide, including 1,000+ designers and engineers. SharkNinja holds more than 5,200 patents and operates in 36 sub-categories across 35 countries, partnering with over 170 retailers.

In 2024, SharkNinja expanded into four new sub-categories and three additional countries. The company's innovation process combines design, engineering, product development, and consumer insights, focusing on solving real consumer problems through breakthrough products.